Colin Rocker

Feels good to see myself finding and refining my content, and as a result feeling more confident in asking for my true worth with the brands I work with. Today’s price is not yesterday’s price.

@kaleighf @dcbruck Colin Rocker (me) Brandon Smithwrick Brett Dashevsky Jack Appleby Dara Denney Jayde Powell

@dcbruck LinkedIn

Who is the best B2B creator/influencer you know or follow? I want to know about them 👀

@Joshuw_a @EmoEthie truth

@EmoEthie riding an electric citi bike home drunk as hell is as close to nirvana as you can get.

Do people in NYC not own bikes? Or do apartments just not have bike storage areas? Just curious why citibike is so popular when you could just buy a bike instead of renting one. Obviously citibike has an extra level of convenience

@brettdash_ Go to sleep

What happened to friend and cluely?? I kinda miss them

@Tekeee False

There’s almost no real lifestyle change between making $120k and $350k a year.

@4AAAAart @rfkenmore new acolyte

New clothing brand I discovered: BUCK MASON

@ricofromda6ix @stealthpoker @OVOSound @Drake It’s an album rollout. It definitely means something.

@stealthpoker @OVOSound @Drake 😂 Holy fuk! Not everything has a meaning behind it, like damn! Dude can't just like the jacket??

Release Date Inside. 81 BOND STREET DOWNTOWN TORONTO @Drake

@brettdash_ Twitter is so media illiterate it’s insane You could say the same thing about Hot Ones, Career Ladder, etc. Some is PR. Some isn’t.

Here’s how this actually works: As people are starting to realize… individuals are media companies now. Like any media company, there’s a mix. There’s original content, and in this case, him actually going up to people and interviewing them. He had to start somewhere… And then there’s paid PR. Once you have that level of reach, people will pay to be featured. He’s probably getting inbound constantly, and it also makes sense to outbound it as a business. That’s not new. That’s how media has always worked. So no, it’s not “all staged.” It’s a blend. And I’ve personally seen him doing real interviews too and then denied, camped outside a Mark Cuban panel at SXSW trying to interview him. That part doesn’t get talked about.

@KleepoTV @disneystore That’s not what a loss leader is

@disneystore Glad Disney finally saw sense, sequel trilogy mech was ALWAYS a loss leader....we neither needed it or wanted it.

Your destiny awaits! Will you receive one of the six episode Spirit Jerseys or the Special Chase style? The Star Wars Mystery Box lands on April 24 at 8AM PT.

@NebsGoodTakes Taylor Sheridan welfare state

paramount gotta be the fakest streaming service

@CultureCrave @MrEwanMorrison Hopefully not my goat @MeinerdingArt

Marvel Studios was reportedly hit hard in the Disney layoffs today • Nearly the entire visual development team was let go — many there for over a decade • Only a skeleton crew remains in place to coordinate hiring on a per-project basis • Disney overall is laying off 1,000+ employees (via @Forbes)

@brettdash_ @ndstudio

Gov tax websites are so unbelievably terrible. The UI/UX is terrible. Copy might be even worse. Everything is stated as confusing as possible.

@brettdash_ PREACH

When people say AI will replace creators they’re really talking about UGC ad creators for brands “content as a service” gets commoditized AI will eat a lot of that imo including most generic “entertaining” content but content as a relationship is different the creators people actually follow …the ones with taste, identity, and trust those won’t get replaced as easily In fact, they have even more leverage

This soft man is trying for a specific archetype and failing hilariously Cigarette in mouth vs pipe in hand Rugged stubble vs patchy beard Lined face vs IG filter Tanned vs Mom's-basement pale Crotch bulge and rope vs impossible-to-draw gun strapped chastely to chest

There will be no WW3. They've abandoned numbered releases and switched to a live service model with seasonal events.

@andruyeung I will defend my $120 Uber to the airport with my dying breath. But agreed on everything else.

Lowest ROI purchases in NYC: - Matcha - Smoothies - Bottle service - Mediocre Italian food - $120 Ubers to the airport - Carriage rides at the park - Anything in the west village

@rfkenmore They need to call you for some consulting work

Latest J.Crew campaign looks like their 90s catalogues mashed with a teen streaming show like Outer Banks or TSITP The thing I keep wondering about them is how they’ve leaned on the prep catalogue aesthetic of eras past. Is this the key to growth? Do American shoppers today want northeast bubble culture enough for it to drive commercial success? A&F has notably not clung to their 90s/00s identity, transitioning into a world of faux-tree camo, sporty and rich lookalikes, and sweat sets. This paid off American Eagle has been sort of saved by Aerie, which succeeded by positioning as Gen-Z Victoria’s Secret (IMO) Gap on the flip side is seeing a turnaround of its own, returning to their dance-ad roots — but only emotionally, as their distinctly TikTok generation feel is not the Gap aesthetic of the 90s. (This thanks to former Aritzia CMO and former Yzy Gap creative lead) While J.Crew’s prep catalog aesthetic revival may reinforce brand heritage —something the brands above haven’t been precious with — I can’t help but wonder if what they’re reaching for still exists

New York Magazine just spilled the salaries of 60 people in NYC. Here are my thoughts:

@rfkenmore Makes sense these are my two favorite brands rn

@Dee_Floki Yes and it’s awesome

This is how we live now

@thesimonkim This was incredible

i’m bringing back vlogging but on twitter this is episode 1