Audrey Buchanan

@megansmith2501 @ClemsonGC Consumers are becoming more and more aware of not only their impact on our planet but look to brands that also express their awareness of sustainability.

Here is a great article on this year’s packaging trends and how flexible film and recyclable packaging is on the rise. This brings a new challenge to the printing industry to print on new and environmentally safe substrates. yorksaw.com/packaging-indu… @ClemsonGC #GCflexo

Published at the beginning of this year, this article predicted consumer trends for 2019. As 2019 nears the end, these trends have been obviously more and more visible. For packaging, this means more sustainability and inclusivity. #gcflexo @ClemsonGC #3f18711e4fe4" target="_blank" rel="nofollow noopener">forbes.com/sites/pamdanzi…

@gc_zac @ClemsonGC Customization is a huge trend in not only packaging but many other consumer aspects. I'm excited to see what customization will continue to be like in the future.

With advancements in digital printing there has been an increase in personalized packaging. From Coca-Cola printing people’s names on cans to Frito-Lay putting faces on their chip bags, more brands are starting to have custom packages. @ClemsonGC #gcflexo packagingeurope.com/new-research-h…

@Kristen35903684 @ClemsonGC Eliminating solvents during plate production is a huge step for companies towards becoming more environmentally friendly. It seems like Fujifilm is moving in the right direction! #gcflexo @ClemsonGC

Sunimprof Rottaprint improves their flexographic production and environmental credentials with Fujifilm’s Flenex FW Plates. These plates are solvent resistant, have reduced curling effect & a thicker polyester base. Great investment! @ClemsonGC #gcflexo whattheythink.com/news/97448-sun…

@VickJorgine @ClemsonGC I actually just posted about the same article and pointed out the moiré part too! I thought it was interesting because that is something that we typically try and avoid, but is actually used as a security technique for passports. #gcflexo @ClemsonGC

This article walks through the steps of security printing passports. This shows that printing can be used for much more than what we think. Something that especially stood out to me is how they purposely use moiré. gemalto.com/govt/travel/se… #GCflexo @ClemsonGC

@SuverAnthony @ClemsonGC Great article Anthony! I can definitely see why speed has become a #1 priority in the industry. In today's world when people can get what they want in one click - the printing industry must be able to adapt. #gcflexo

According to this article the flexographic printing industry is projected to reach 20 billion in sales this year! It also shows the trends that are likely to help this growth! blog.luminite.com/blog/the-futur… @ClemsonGC #gcflexo

@Madelin84531699 @ClemsonGC You're absolutely right! Flexographic printing is the future. Digital printing is not as cost-effective for packaging at all. #gcflexo

As our world focuses more on direct to consumer purchasing people are more likely to handle the packaging than ever before. Flexographic printing is still the predominant way of printing those packages. Print is definitely not dead. @ClemsonGC #GCflexo printron.com/flexography-an…

The following article provides insight on the top causes of dot gain due to anilox rolls. It is crucial to know how to avoid or decrease dot gain to get the best print quality possible! flexoglobal.com/blog-articles/… #gcflexo @ClemsonGC

An interesting read about why Geometric Type Design is so popular. I like the point this article made about geometric type "having the unique ability to adapt to contemporary design aesthetics without really trying." #GC3400 @ClemsonGC

@GoedekeKendall @ClemsonGC Video marketing is such an important piece, especially on social media platforms such as Facebook and Instagram! #GC3400 @ClemsonGC

Three important tips for maximizing your video marketing: Make the CTA your MVP, Use size to strategize your Facebook spend, and Promote across online channels. Simple as that! This article shares great insight on video marketing. #GC3400 @ClemsonGC

It's interesting how websites like Facebook can take data from our photos and sell them to companies for marketing strategies. Digital marketing is evolving daily but this also raises many privacy issues. #GC3400 @ClemsonGC

@jabrch3 @ClemsonGC I thought it was interesting to put quality into the perspective of how fast something loads. Today consumers will lose interest fast and even if you have great images, but if they don't appear instantly you can lose customers. @ClemsonGC #GC3400

The most interesting thing I found from the Digital Strategy Speaker was the use of networking to promote the album. When connecting with names such as Lebron, the power of major influencers in sports/pop culture surpasses any other type of marketing. @ClemsonGC @ErwinCenterCU

I found this article to be very helpful. I have yet to create a portfolio, but when I do the tip that stood out to me most is to "only show the types of projects you want to continue doing in the future." @ClemsonGC #GC3400

@freshtwin_ @ClemsonGC I like the point made about Gen Z and Millennials looking at packaging differently than most generations. We are typically looking for products that are authentic or give us an "experience." @ClemsonGC #GC3400

Packaging design is one of the most important components to a brand. Whether the product be shoes or a new phone, the package adds to the experience. It is also a "quiet salesman" of the product. Here is some more information on designs. @ClemsonGC #GC3400 smallbizdaily.com/3-compelling-p…

I thought it was especially interesting to read about the meaning behind the Target logo. This article demonstrates how impactful and recognizable successful branding can be. @ClemsonGC #GC3400

@TheKajiuKid @ClemsonGC Very interesting article. Companies must watch current trends and create interactive content such as QR code to engage consumers in their product! @ClemsonGC #GC3400

Because social media is everything now and people spend most of their on it, packaging design can easily be spread across platforms, whether it’s a professional or an amateur. ⁦@ClemsonGC⁩ #GC3400 beautypackaging.com/contents/view_…

Sephora Has Ended Its Relationship With Olivia Jade ellemag.co/eswIMNE

@theJackyFWong @ClemsonGC I love that white space is becoming a trend. It allows viewers to focus on the important information rather than overloading with distracting elements. #GC34300 @ClemsonGC

Web dev trends change constantly and devs should adapt their websites to remain relevant. The article lists 11 trends, some of which we have briefly covered in class. Notably, num 1 suggests developing for mobile first. tinyurl.com/yx94qco6 @ClemsonGC #GC3400