Ace

@itsliellevin @life_enjoyer88 All different campaign or in the same camp

@life_enjoyer88 I started the product test with top 4 already

$0-$1m with eCom - Day 217 i fucked up the price decrease, today was 1.85 ROAS but 13% margin reason being is australia & canada started converting really well & i increased budget for australia, but i failed to account for COGs difference (in those 2 specific countries) with my price decrease, since i based my BEROAS off US only simple fix - i will add $5-$10 shipping to australia, and if it doesn't convert, then fuck it i'll scale down and test more ads or diff pricing so yeah fuck up on my end, but we live and learn today started off super super horrible turned back on the campaign for my newer product, i turned it off because i didnt have time (Or tbh, lack of clarity on highest levers) - so now that im clear, its time to run it up and test more ads for it so 2 prods running now and we'll see how that goes prepared 4 new concepts to test, diff angles/awareness levels not scaling down yet.. just gonna focus on creative volume so i have enough spend for testing cya tomorrow

@vivaangandhi_ 😎

Update today @ 3pm $10k Will update EOD

@vivaangandhi_ Bro I was even surprised why you don’t put watermarks on your stuff. I wonder how many other “Ecom guys” do this. 😂

@vivaangandhi_ Just replied with full details 🤝

@ace_notess Got you

If I started a podcast where I brought on some of the smartest & biggest people in ecom would you guys watch?

@itsliellevin Is the cost cap campaign you made performing as expected or you are no longer running it

$0-$1m with eCom - Day 190 - career high profit day go back to my update 4 days ago - i was on $2.5k rev with -17% margin yesterday $10k rev with 40% margin the only difference is 1 single ad NOTHING else the tingly feeling continues and i doubled budgets again i have no idea whats going to happen from here but this just truly showed me how fast things can change with ecom that's the update. cya tomorrow!

@linhtrinh_ Can you test with this straight away with a new prod launch ? Or you have to start with lowest cost first to get data

Find out your breakeven cpa with shipping/cog/taxes Start bid cap at that number Once it starts spending tighten up the bid cap and increase budget Feed new creatives - 1 testing concept per adset, up to 3 ads per adset

@itsliellevin Let’s goo! Are you still running the cost cap campaign?

$0-$1m with eCom - Day 189 new ad format test CRUSHED it, completely took over spend - lets see how it continues over the next few days every CBO i launched it on - it took over spend and increased ROAS like a mofo my balls are tingling so im doubling budgets across the CBOs lets see what happens talking to creators & slowly starting to ship out my product to them (selling them on the vision, making them qualify why they want to be a part of it, product seeding) & ordered samples to my house also started doing product research to add more SKUs to the store cya tomorrow!

@jackinECOM Bro remembered his X password

Past few months have been a bit rough for our stores Revenue down drastically And when this happens I tend to drop the ball on the big picture Things that shouldn’t slip do Ad volume drops And that doesn’t lead to any growth or gives you the chance for things to turn around Realised that throughout this process that it’s times like these That you need to double down and increase volume across the board So when demand does pick up again You are ready to capitalise That being said, I have not been down in the dumps about this I knew that success is not always linear Peaks and troughs So for those of you who have been eating shit for months Putting in work without seeing any results That’s a test to see if you are willing to sacrifice your short term For long term success Sounds fluffy but it’s very true

@itsliellevin Good sign, leave it for 3 more days, when ROAS is still healthy double the budget 🙂

@ace_notess first day was 2.5 roas, today started much slower

$0-$1m with eCom - Day 187 - sat down for 4 hours straight and launched an AB test with my product images - improved their flow, copy, visuals, better proof, mechanism explanation - sent my editor 6 TOF ads to edit - started ideating new funnel to test cya tomorrow, lets have a banging week of inputs

@chukmk Have you tried judging on a 7 day window ?

$0 - $100k/m with ecom day 118 Day 2 of the new product test First sale came through; however, we're still unprofitable I'll let them run for one more day, then I'll launch 3 new ads that I already have prepped I have a feeling the avatar might need more educating, or convincing on the product to make the purchase, hence why we're also going to split test a listicle with the new ads Cya tomorrow!🏌🏾‍♂️

@JanEdelmueller Followed, hit me up

@ace_notess I‘m also just starting with X but I‘ve been in the ecom space for quite some time now. let’s connect bro

How do I connect with people within Ecom? I heard X is the spot, so I’ve been back on here for the past 2 weeks altering my feed so the algorithm can do its thing. This is my first tweet after a while being off this app. If you see this drop a comment!

@itsliellevin Wouldn’t it be ideal to use to for maintaining profit while testing creatives and concepts

@itsliellevin What are your thoughts on cost caps, I don’t think I’ve seen you talk about using them.

$0-$1m with eCom - Day 185 - a lesson on visuals/b-roll - launched new hooks with my winning ad: i made a mistake previously and launched the last hooks i did with the FIRST version of the winning ad, but that wasn't the actual winner, since it had a bit of a different b-roll in the middle, which made a HUGE difference in performance ^ a lesson here is, you think your script has the most "pulling" power - but this showed me that visuals are soooo much more important than I thought @ecommmoose talked about this in his most recent post where he starts with outlining the visuals FIRST before the script, really recommend giving it a read just for more context on this ^ my winning ad took me a few weeks ago from unprofitable to 30-40% margins.. and i accidentally relaunched it with the first version the editor sent me (the REVISION (2nd version) was the winner) - and the first version (not revision) had 0.7 ROAS (!) and the winner 2.5-3 ROAS consistently... ONLY DIFFERENCE - B-ROLL IN THE MIDDLE OF THE AD! anyways, we keep moving wrote 6 new TOF ads, testing different messaging and formats, gonna send them to editor on sunday also reached out to multiple creators, starting to get the ball rolling cya tomorrow! not changing anything

@vivaangandhi_ @VinceehX Check your DMs bro, would appreciate your thoughts

@VinceehX Happy to help . Dm

Update 2pm $8k (we will do $12-15k today) Brand started: 2 months ago Maintaining the scale while we work on very important things in the backend Things that we have worked on recently: 1) Improving our cvr (at $80 aov so our cvr is decent but can always be better) 2) actually improving customer satisfaction (Asked supplier to introduce more quality checks) 3) Finally doing what I need to learn a lot about still which is organic + TikTok shop Lot to work on… back to work **dms open if you need help starting or scaling, doing free calls throughout the weekend**

@itsliellevin When testing new ads in CBO do you add mini spend ?

$0-$1m with eCom - Day 132 this is with US & canada performing like shit - so really good day all things considered the viral hooks i tested (talked about in previous post) immediately took up most of the spend and are performing pretty well ^ reminder to test a shit ton of (intentional) hooks for ur best ads - hooks can literally transform ad performance wrote MOF scripts today + a few '1 of 1' positioning ads (thanks @dtc_alchemist) also designed more statics and launched i found a factory that can produce my product exactly the way i want it, and at that point i know for a fact its a product that i 100% want to go all in on production likely starts tomorrow, but i already have few thousand units of the previous version already in production once im sold out - i will turn the purchase option to a pre-order as i want to start selling the new version ASAP once the newer version finishes production (around 15 days unfortunately) i will send out product to creators, at this point i NEED custom content as i want to have more TOF ads until that happens, i'm gonna do my best with AI voiceover scripts. getting my other more "expensive" editor to edit these new scripts for me, so quality should be better and hopefully hit-rate improves cya tomorrow!

@itsliellevin Would appreciate your answers on this question bro

@itsliellevin 1. You running a 1 CBO for this prod? 2. How many ads did you launch on first day 3. Is this a type of product that isn’t like Kalo products 4. Are you the first to run this? Or did you see others competitors running it which shows validation

$0-$1m with eCom - Day 121 day 5 of new product test super grateful for all of you showing support, appreciate each and every one of you who's reading/commenting editor finished with the 3 scripts I wrote, scheduling them for tomorrow also designed new static ads and added them into the statics cbo super excited to dive deep into research and start cranking out quality ads, i need proper quality that's going to help me sustain this margin at scale tomorrow will be focused on research and writing more scripts cya!

@adamsourpatch @Creatextravel Fr😂

@Creatextravel Her 2 minutes before dropping you the divorce papers

This is what men gamble their entire net worth for