Chuk

Looking for a Creative Strategist ASAP What you'll do: - Ideate and script new concepts and iterations (20-40 concepts p/m) - Avatar/customer research - Analyse meta ads with our team - Work with our editors to bring concepts to life - Launch ads and monitor ad accounts - Use AI tools (claude) to create advertorials - UGC / Influencer outreach and scripts - Help further develop out creative workflow systems - 20-40 concept tests per month - Scope to grow into our marketing director as the team expands Desireable experience/skills: - Worked with DTC brands before as a CS - Use clickup or similar for workflow - Managed creators and editors as part of their workflow - No agencies. I want a dedicated team member that's hungry to learn and grow. As we do well, we'll make sure you do well with our bonus structure. Paying $2-$4k/pm (based on experience and expected output) + uncapped bonus structure DM if interested

@ALMK2871 Instagram

@chukmk same thing happened to me - how are u in contact with meta if u dont have ur account?

$0 - $100k/m with ecom day 142 I have not posted an update in a minute, but annoyingly I've not been able to launch any ads in a week My FB profile (the new one I bought) also got permanently suspended, so now I have no ad account to run ads from Speaking with Meta daily to try and get my main profile back as I know a few people in the same situation who managed to get it unbanned In the meantime, I've decided to move on from the product I was testing, gave it a solid 2 months, overall it's break even but I think is time to try something new So while I'm sorting out a new FB profile, I'm doing research and building a new website Fingers crossed, we'll be live before the end of the week Trust God's plan!

@nichdo_ Definitely a skill issue. We gon fix it tho twin dw

@chukmk skill issue tbh

$0 - $100k/m with ecom day 141 Revenue: $0 Ad Spend: $100 ROAS: 0 Ok, it's been nearly 3 days running those native ads, and for the first time ever seeing 0 ATCs, despite soft metrics looking good I'm definitely doing something wrong I know native ads can work, but I'm not sure if it works for my demographic, or it's just a skill issue I'm going to start afresh and make some new batches of natives, will give it another go But first I probably need to spend a few more hours doing market research, and getting to know my customer better Back to the drawing board Cya tomorrow!🏌🏾‍♂️

@keuz2t This exact offer was converting at 4% prior to my BM getting banned, with a 10% ATC rate

@chukmk 0 add to cart = poor offer or poor product, letting it spend more won’t change anything apart losing money

$0 - $100k/m with ecom day 140 Revenue: $0 Ad Spend: $140 ROAS: 0 After 2 days of launching engagement and traffic campaigns, the new ad account has finally started spending Day 1 was pretty atrocious though, with 0 sales and even 0 ATCs, which I've never seen before lol But I understand it's a fresh account, brand new pixel with 0 data so I'm going to just give it more time and let it spend for a couple more days before tweaking anything Cya tomorrow!🏌🏾‍♂️

@ecomkaizenn Yes they can, but it’s not really an important variable. Your ads is all that matters

@chukmk Does every ad account performs differently?

$0 - $100k/m with ecom day 139 Update: I've managed to finally get a new Facebook Profile and Business Manager I've learnt from my mistake and this time I've been a lot smarter and have a safer setup I got a couple of backup FB profiles and backup BM that have access to the assets like pixel etc so I'm never going to find myself in a position of just losing everything if Zuck is having a bad day I relaunched a new campaign yesterday in the new ad account Focusing on Native ads primarily going forward It's been nearly 24h, but so far the campaign hasn't spent anything I've just launched an engagement campaign, just to see if I can get the account spending We're back stronger than ever Cya tomorrow gng!🏌🏾‍♂️

@lukasenECOM Bought them

@chukmk Did you buy new bm or did you create?

@TarikYvan You doing statics or videos?

Day 4: 0-$50k/month Slight drop in performance but still profitable 😊 1. I increased the CBO budget by 20% 2. I also created a new campaign ($100/day) with 3 adsets, and in each adset I added my winning creative from my original testing campaign! See you 2mrw :)

@theshaneduggan No reason, I think Zuck had a bad Monday so he wanted to make sure other people did too

@chukmk Oh fk, did they give a reason?

$0 - $100k/m with ecom day 138 I spent the weekend learning how native ads work I've created a few batches of native ads to relaunch the product Everything was ready today, but Zuck had different plans My whole business manager just got restricted, I appealed it and within an hour I got an email saying it is permanently disabled Not ideal, given that outside of doing ecom, my primary cashflow is from my advertising agency Gonna need to figure out a solution ASAP Either way, stay blessed gng!🏌🏾‍♂️

@aj2growth Fr🥲😭 But yeah that's a much smarter play ngl

zuck really said appreciate the effort bro and just packed the whole business manager up 😭 that’s actually crazy timing this is why we don’t like putting everything in one ad account basket though, with what we’re building we’d rather scale through creators and community so if one platform acts up it’s annoying not game over, different kind of leverage fr

$0 - $100k/m with ecom day 137 Revenue: £84 Ad Spend: £48 ROAS: 1.75 Happy days I think I've finally figured out why my ads haven't been performing Big turnaround incoming for this product I'm not going to share much until I've fixed it/tested it properly Now back to work, we're doubling down now Cya tomorrow!🏌🏾‍♂️

$0 - $100k/m with ecom day 136 Revenue: £50 Ad Spend: £50 ROAS: 1 The challenge of launching 1 new ad per day has started Launched some statics today and scripted a new video Finishing up the advertorial, which I'll start testing tomorrow Stay blessed!🏌🏾‍♂️

$0 - $100k/m with ecom day 135 Revenue: £101 Ad Spend: £52 ROAS: 1.94 I've been running this product for 4 weeks now, I still believe it can work but I think I'm just not pushing hard enough For the next two weeks I'm going to double output and launch 1 new ad set per day Today I'm also going to create a listicle to test some ads with, as so far all ads have been going straight to PDP If in the next two weeks of launching 1 high intent creative per day, nothing changes then I'll move on Cya tomorrow!🏌🏾‍♂️

@BhavyaPate28018 Yes

@chukmk Are you running your all ads in single CBO?

$0 - $100k/m with ecom day 134 Revenue: £192 Ad Spend: £53 ROAS: 3.6 Sunday is my favourite day of the week Back at work finally, I've finished a couple of scripts today and made some native ads to test CVR this week was pretty good, much better since launching the new offer, although AOV is still on the lower end A lot of ads to test this week, let's get it gng! Cya tomorrow!🏌🏾‍♂️

@HarelDan Margins are 36%. But also I’ve killed the single country campaign and now only run top 4

@chukmk wait single country campaign beats top 4? interesting but seen this break hard. what's the actual margin after cogs and shipping. £195 feels like barely breaking surface, need more context on product and scaling strategy

$0 - $100k/m with ecom day 125 Revenue: £195 Ad spend: £75 ROAS: 2.6 Good day The separate 1-country campaign is performing better than the main top 4 CBO, and AOV is also much better there I’ve increased the budget Since changing offer there has been an improvement, and even though it’s profitable AOV is just too low, and I fear it’ll be hard to sustain once it’s time to scale Will start planning a new offer A few more ads going live today, and a few more getting scripted Cya tomorrow!🏌🏾‍♂️