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Acquired Podcast
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Acquired Podcast
@AcquiredFM
Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them. Hosted by @gilbert and @djrosent.
Seattle + SF Katılım Ekim 2015
138 Takip Edilen79.5K Takipçiler
Today, we're unveiling the all-new acquired.fm. It's been 8 months in the works, hand-crafted to represent what Acquired has become today.
Enjoy :)
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@AcquiredFM @gilbert Awesome, when are we getting the next episode?
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This is brand.
Design alone can't do this. There's a clear first principle driving how @gilbert and @djrosent tell stories and tell @AcquiredFM 's story. The right strategy leads to beautiful executions.
Acquired Podcast@AcquiredFM
Today, we're unveiling the all-new acquired.fm. It's been 8 months in the works, hand-crafted to represent what Acquired has become today. Enjoy :)
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@AcquiredFM fantastic work... setting the bar higher as usual
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The physics of F1 are counterintuitive and awesome.
Here's why the cars evolved to look the way they do today.
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@film42 Oh we do... just worse versions than what you hear, and 3-5 times before shipping ;)
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I feel bad for @AcquiredFM because they don’t get to listen to Acquired while running the way I get to. Thank you for what you do!
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Acquired Podcast retweetledi
Listened to @AcquiredFM's Costco episode while doing my Costco run today.
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We even heard in our F1 episode research that the Miami Grand Prix grosses more ticket revenue for that one weekend than an entire season of Dolphins ticket revenue.
Dave Hyde@davehydesports
CNBC's Andrew Sorkin: Andrew Sorkin: “I think you made more money on F1 than the Dolphins. Am I wrong?" Steve Ross: "F1 has been great … We get more attendance for F1 races for three days than the entire (Dolphins) season tickets that we sold."
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Hilary Duff explains McDonald’s Diet Coke theory on Mythical Kitchen’s Last Meals
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Lego is an interesting company. It initially started as a product for kids. But they almost went bankrupt in the early 2000s when kids switched to video games. Then they switched to selling toys to adults. Big technical sets that are $200–$850. They marketed it legos as a creative hobby.
Saved their business. Now a big portion of their revenue is adults.
Trung Phan@TrungTPhan
a day in the life of a LEGO designer in Denmark is pretty how imagined the day in the life of a LEGO designer in Denmark
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I hadn’t thought about the Pepsi Challenge for decades.
Hearing it on the @AcquiredFM Coca-Cola episode, my son asked if we could do it, so we stopped at the supermarket.
Kids preferred Pepsi, & adults preferred Coke (but there was spirited debate about serving temperature).
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And as a fun aside, observers over the years have pointed out that as an advertisement is wizzing by at 200mph... it doesn't really matter if it has the actual words or not!
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It was technically compliant. Hilariously, Ferrari claimed it was part of the livery of the car and not an advertisement. 🙃
But of course, critics rightly claimed that it was still a subliminal ad.
By 2010, the FIA officially banned all subliminal advertising for tobacco.
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One wild thing we didn't have time for on the episode is how teams (briefly) got around the EU tobacco advertising ban.
In 2005, Marlboro bet that their logo was iconic enough that they could turn it into a barcode and STILL get recognition enough to be an effective ad.
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