
adityan
10.8K posts

adityan
@adityan
I talk tech, F1, nba, marketing, entertainment and other randomness


@PocketFM_App has now crossed $400M ARR. The first $200M took 6 years, the next came in just 12 months. AI changed everything for us. When we started Pocket FM, the idea was to build a new entertainment format - bingeable, bite-sized audio series. We built this category in India, then scaled it to the US and Europe and today it’s part of mainstream entertainment across 20+ countries. While building Pocket, we reimagined the entertainment playbook by pivoting to an AI-native storytelling system. At the core of this AI-native engine is our fiction writing co-pilot, trained on billions of minutes of engagement data. It enables creators to go from a raw idea to a fully dramatized series in minutes, while allowing us to rapidly identify potential blockbusters and adapt stories across languages and cultures almost instantly. Content creation has exploded on Pocket - 300,000+ creators are now producing 80,000+ hours of content every month and this isn’t low-effort content; it’s storytelling people keep coming back to every day. AI isn’t replacing creativity, it’s unlocking it. One creator story recently stuck with me, a first-time creator from Hyderabad whose show found an audience in the US and he made ~$50,000 (₹50 lakh) in a single month. This is democratization of storytelling. Feels like this is just Episode 1. Many more cliffhangers ahead. P.S. We are now free cash flow positive, at ~5% EBITDA.







