Adoa Ernest

Open every door you possibly can; those that close, let them close, and continue walking through the ones that remain open.

Unpopular opinion: Normalise not telling your friends everything .

Muveyo mbayiseko Selulungi 😹 Thank you so much @PlasconUganda for my invitation to the #PlasconGala

A job is rented income. A skill is owned income. A product is compounding income. A company is generational income.

@outabrian2 Bro aren’t you from this era???

If you are a Ugandan DJ start by deleting these songs from your playlist abeg🙏 1. Yeah 3x - Chris brown 2, All the above - maino 3 . Waving flag -kanaan 4. All I do is win - djkaled You guys can add more

@adoa_ernest bonjour

✌🏻✌🏻

@_Wanambwa Netflix.

7:57 am discovers my movie site doesn't have korean movies! where is one getting mercy for none from now?

#LongPostAlert I #ExpertOpinion Dear @UgandaMediaCent, here is some free (but expensive-sounding) advice on patching your brand before attempting to fix ‘brand Uganda’. To be honest. Right now, the centre feels more like a notice board. In a world where governments are building media ecosystems, the centre still issues statements and communicates as if it’s 2003. Here are 10 expert suggestions for how you can fix it. 1⃣. The centre has no identity, or does it? If it does, it’s a borrowed identity. The national emblem is not your logo in its entirety. It’s everyone’s logo. If you want to be taken seriously as a modern communications institution, build a distinct visual identity, including colours, fonts, templates, and brand elements (that can easily be associated with Uganda). You need to start thinking less of the “coat of arms” and be cleaner, sharper, and more recognisable. Even the central banks and revenue authorities have distinctive identities. 2⃣. What exactly are you as a media centre? Are you an NRM government mouthpiece? A national information hub? A media liaison? President Museveni’s personal media dissemination centre? Right now, you’re trying to be everything and, honestly, landing nowhere. Clear positioning builds trust. Without it, you are just another voice in an already noisy government choir. 3⃣. The media centre needs to communicate like humans. Like Ugandans! Not like circulars. Ugandans don’t read statements. A majority of today’s news consumers scroll on their phones.  If your communication sounds like it was drafted by three government committees and approved by ten people, it’s already lost. Simplify. Be direct. Be understood. Also, your press releases are a little too frequent. Your press conferences are too long. You might need to review that. 4⃣. Your digital presence needs an urgent revamp. Let’s not sugarcoat it. Your digital platforms feel scattered, inconsistent, and underwhelming. Your website is not befitting. It’s ugly. You have a paltry 7K followers on Instagram, and your Instagram page looks like a content-dumping ground. You have no strong LinkedIn presence (you’re missing out on engaging policymakers, professionals, and global stakeholders). There is an unbranded YouTube channel for a certain Uganda Media Centre with a paltry 700 subscribers (they should at least be double that). Visibly, there is no real YouTube content strategy beyond numerous clips of press briefings. No Flickr presence, your visual assets and depository. No Tik Tok. Visual identity? Inconsistent at best. Meanwhile, globally, over 60% of people now consume news via social media. That means your first impression is digital, and right now, it’s your weakest entry. Here is what you (could) need: ▪️A cohesive visual system across platforms. ▪️A content strategy, not just uploads. Invest in a studio setup and podcast format (owned and managed by Uganda Media Centre). ▪️Create some engaging formats featuring Ugandan voices from business, tourism, sports, and culture. Uganda is not short of interesting personalities for this. You have @wekesa_amos for tourism, and Joshua Baraka (currently a major export of Ugandan music). You have @rkabushenga et al. You can also partner with leading clean podcasters in the diaspora. The idea is for you to create a community. Please note that news narratives are no longer sourced; they are now scripted and produced. 5⃣. Not everything warrants a press briefing. The weekly podium-style media engagement format (with shabby banners in the background) needs to evolve. It’s tired and boring. Shouldn’t the media centre be a centre of excellence? Shouldn’t it be a brand custodian for the whole country? To break away from, or at least mix in with, these many press briefings, start by turning lesser-known policies into short videos, infographics, and explainers. That recent AI-generated video from filmmaker Loukman Ali was a weak attempt at content creation. For example, the recent copyright law that provoked debate among different stakeholders could have been fodder for the kind of content the media centre can break down for the public. What can you tell a 22-year-old Ugandan about it? If a Gen-Z doesn’t find your press briefings impressive in 30 seconds, you’ve lost an entire generation. 6⃣. Once again, media relations are not necessarily about hosting press conferences. Journalists don’t need an open-tent gathering every now and then; they need a partner. Build relationships. Visit newsrooms. Engage and cultivate media influencers. Recognise them monthly. Rethink the idea of media awards. Blogger awards. The most influential TikToker or YouTuber. Work with credible digital voices. Better yet, train and empower emerging media creators. If you don’t shape the narrative ecosystem, the naysayers will, and they already are. 7⃣. How ready are you for crisis communication? Uganda’s PR challenge is not breaking news, and we all know what is missing. ‘Bad news from Uganda’ is beginning to seem normal. The centre needs structured responses, including up-to-date fact sheets, rapid-response messaging, and consistent alignment among spokespersons. Recently, we were in a crisis over news that Uganda would send troops to Iran to defend Israel. This was triggered by X tweets from top officials. A Ugandan UN ambassador responded differently. A foreign affairs official responded differently. A friend of the top official involved in the debacle responded as well, differently. Uganda Media Centre didn’t pronounce itself on the matter. The centre was silent. The silence on such issues creates confusion and erodes reputation. 8⃣. Too many voices, no single message! With Uganda’s PR and communications today, the Uganda Police say one thing, the parliament’s spokesperson says another, the judiciary adds spice, and the Minister of Youth voices yet another opinion. The result? Confusion and, most times, global embarrassment. The Uganda Media Centre should coordinate messaging rather than compete with it. 9⃣. Not All Audiences Are the Same (And that’s the point). Gen Z, foreign investors, foreign diplomats, and foreign media are all different. And yet the Media Centre should be designed to speak to all of them using different tones. How does one respond to an article in The Economist, a professor at Harvard, a would-be Chinese investor, or a disgruntled youth in the Middle East? Segment your communication. Tailor your tone. 🔟. Lastly, the big question is: Who trusts you? Have you ever measured your credibility? The Uganda Media Centre needs to carry out surveys and perception audits, gather feedback loops (from the Ugandans it serves), and, from this, build thought leadership by publishing insights, issuing newsletters, hosting experts, inviting scholars, and creating a network of credible voices tied to its platform. This article is originally published on the Business Insights Africa I @Afro_Insights website here [link] bizinsights.africa/commentary-10-… #BrandUganda

Why are men in the room but not in the game ?? What happened to Men ? @ManCaveUg

Uganda has launched its first neutral and open internet exchange point (IXP), which enables internet service providers, content providers, cloud platforms, data centres and government networks to exchange internet traffic locally and efficiently.

There is a pain that comes from being outside the room. But there is a deeper pain from being inside and still invisible. 🫡You showed up. 🫡But you never stood up. You listened. But you never moved. 👉 The door opened… but fear kept you seated. Join us this Saturday at 7 AM as @burale1 breaks this down and shows you how to get activated. @MugaluNathan @TheMeNTalkUg @thedadbase @Maninme_ug @TruTangazoUg #ManCaveUg #TheNakedTruth #MenTalk #MensMentalHealth #MentalHealth #Masculinity #ModernMan #MensWork #InnerWork

At the heart of every home is trust, and for decades, you’ve trusted us to grow with you. We’re proud to be your partner, today and always. At Housing Finance Bank, you are home.

Lord, we thank You for the gift of this beautiful Saturday morning. Fill our hearts with gratitude and our minds with peace. Guide our steps and help us to reflect Your love in all we do. Bless our activities and grant us serenity and strength. Be with us now and always. Amen.

Drink your coffee. Read your books. It’s chaos out there. Let the pages ground you. Find calm amid the storm.

Everybody is going to the gym but nobody is going for a long walk

Are your thoughts even your own ?

At some point, you realize it’s on you to fix your mistakes, build your future, and stay strong even when things get tough.

Dear God, thank You for bringing us to this weekend. Thank You for the rest, the time to breathe, and the chance to reset. As we go through today, keep us safe, give us peace of mind, and refresh our strength. Amen 🙏

Diplo at Mezo Noir; the party you didn’t know you needed 🔥