AFeldmanMMA

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AFeldmanMMA

AFeldmanMMA

@afeldMMA

All about combat sports since 2006—fight clips, interviews, BTS moments, cool stats, deep dives into the sport’s history, & athlete marketing & brand building.

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AFeldmanMMA
AFeldmanMMA@afeldMMA·
November 12th, 2016: Conor McGregor put on one of the greatest performances in MMA history when he dismantled Eddie Alvarez at UFC 205 to become the UFC’s first simultaneous double champ. After the fight, McGregor was livid that the UFC didn’t have a 2nd belt for him, that led to one of the greatest post fight interviews of all time. @TheNotoriousMMA (🎥 UFC YT)
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
And the NFL has around 2,000+ plauers under contract. Minimum salary is around $795,000 and quickly goes past $1 million with experience. So “bigger roster = lower pay” doesn’t really hold up. Yea, the UFC has 600+ fighters. That’s by choice to support its event schedule. The question is why a ~$1.5B revenue company with ~57% margins can’t raise the floor. The WNBA being backed by the NBA actually proves the point. That structure exists because of collective bargaining. UFC fighters don’t have that. And TKO already owns both UFC and WWE. The “support” argument can cut both ways. Regardless of viewership or ticket sales, the WNBA just negotiated a higher revenue share and a dramatically higher minimum. That’s the point. This isn’t about whether the WNBA is bigger, more popular, or perfectly comparable. It’s about structure. And what one group can do when the are able to negotiate. While the other can’t.
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Majick
Majick@Majick666·
Now mention there are only 144 players in the WNBA. The UFC has a roster of 600+ fighters. Should the UFC cut down to 144 fighters so they can raise the base fight pay? Also, the WNBA is heavily subsidized by the NBA. Should the UFC look to the WWE maybe to subsidize them? What happens when the WNBA still doesn’t draw crowds or viewership?
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
With the news of the WNBA successfully negotiating a new deal, it’s worth putting their numbers next to the UFC. A few things immediately stand out… The WNBA, a league that was losing money as recently as 2024, just secured a 354% minimum salary increase overnight. From $66,079 ➝ $300,000+ In one deal. Meanwhile, the UFC, a $12 Billion organization that generated about $1.5 Billion in revenue in 2025 with roughly 57% margins, still pays its lowest tier fighters $12,000 per fight. That number hasn’t meaningfully changed in over a decade. A 2021 pay analysis found 19% of UFC fighters earned less than about $25,000 annually. Here’s where it gets even sharper: ⛹🏼‍♀️Basketball WNBA players now capture about 20% of league revenue 👊🏼 UFC fighters sit at 15 to 18%, despite massive revenue growth ⛹🏼‍♀️WNBA minimum: $300,000 per season 👊🏼 UFC minimum: $12,000 per fight, before fight expenses ⛹🏼‍♀️ WNBA players own their NIL. Caitlin Clark’s Nike deal is hers. 👊🏼 UFC controls NIL in perpetuity. Fighters get flat fees. Not allowed their own sponsors when fighting. The difference isn’t revenue. It isn’t popularity. It’s structure. The WNBA has a union. The WNBPA held the line for 17 months, threatened a strike, and won. UFC fighters, classified as independent contractors, have no union no collective bargaining no real leverage A league a fraction of the size just delivered 25x higher minimum pay. That’s not a coincidence. Will we ever see the fighters form a union? 🤔 📊 Full breakdown in the graphics above Source: WNBA/WNBPA CBA March 2026 · TKO Group Holdings 2025 Earnings
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Now that we’ve cleared up the whole “10% total fees” thing haha Honestly though, I do appreciate the thoughtful responses you seem to often come with. Makes for solid convo. A few things I’d push back on: On the per game vs per fight point, fair structurally, but that’s not really the point I was making. This is about the floor. A WNBA player is guaranteed a minimum $300K for the season regardless of outcome. A UFC fighter can have solid year, go 2-1, still take real damage, and gross $48K before all expenses. That gap exists no matter how you slice it. On the ceiling vs guarantee argument, this is actually where I think you prove the point. Fighters chase upside because the floor is so low they have to. That’s not a healthy system. In leagues with unions, you get both. Strong minimums and massive upside. It’s not one or the other. On the Josh Van example, agreed a direct WNBA copy wouldn’t make sense for MMA. But that was never the argument. The point is fighters having a seat at the table to build a structure that fits their sport. Right now they don’t. On the insurance analogy, I get it, but the key difference is you had a real choice. UFC fighters don’t. Exclusive contracts and no true competing market means very little leverage for most of the roster. The prelim fighter isn’t choosing between upside and security. He’s taking what’s offered. That’s really the core of it. This definitely isn’t about copying the WNBA structure. It’s about the fact that one group of athletes can collectively negotiate their pay structure, and the other can’t. So the real question isn't whether a WNBA deal works for the UFC , it's whether the actual fighters should have the right to collectively decide that for themselves. Hard to argue that they shouldn't.
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Victor Damone Jr.
Victor Damone Jr.@vicdamonesports·
I respectfully challenge your presentation If you put the 2 deals in front of a fighter, heres what you see: 300k min / 44 games = 6.8k/game Gross, No bonus opportunity (also curious to why you didn’t break down the per game and equate it to per fight, as opposed to per fight vs annual amount, which is an unequal comparison, also camps are 10%, based on a UFC fighters testimony, shown below) This means the contract would include flat rate for fights. The UFC is obligated to offer 3 fights/yr. Lets say the flat rate is 100k per fight, no bonus. That is 8.3x the current minimum. WNBA contracts are also annual, 3 years + 1 (team option). aUFC fighter the contract would fight for 3 to 4 years under that same deal. 100k flat. Also, winning a title doesn’t get you paid more in the WNBA, so for someone like Josh Van, he would have made 100k to beat Pantoja and 100k to defend his belt (as opposed to (500k), and they could throw a UFC option for another year, meaning his next couple fights are capped at 100k. To date he has made a little over 900k in pay, with 500k coming next month. On this new deal, he makes less as champion. So a deal like this done in the UFC would pay a lot of low level fighters more, raising the minimum for those, but it could cost active exciting fighters like Kevin Holland money. The supermax that the qualify for in year 5 equates to 1.4m per year or 31.8k per game. Adesanya signed a deal for 2.5m per fight in 2022, 6 years after his debut. A supermax equivalent to the wnba contract would be 830k per fight with no bonuses. Now, i don’t see a prob with the min being 100k, but if they used this structure, it would put a ceiling on earnings. Which i guess is ok if you arent gonna break through Before I started my own insurance agency, i was given a choice along with everyone else. 27k + commission or 60k no commission. Everyone chooses the 60k, i didn’t and i made 123k, double of those who chose the 60k no commission. The thing is, had i chosen the 60k i would have made less, but if the other people would have chosen the 27k they also would have made less cause they wouldn’t have stepped up. They were ok being capped so they could get the guarantee I think you give them a choice and we’ll see what they want
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Here’s Arman from 4 months ago saying he pays taxes and then another 25%: 5% to the gym, 5% to his coach, and 15% to his manager. Plenty of fighters have openly talked about similar splits. Yes, there are some managers who take 10% and even some gyms that don’t take anything while a fighter is on a minimum or regional deal. But an all-in 10% like Armfield mentioned is the exception, not the norm, especially with certain management groups, including Armfield’s own managers at Iridium. And while most don’t take a cut of performance bonuses for obvious reasons, but there are definitely a small few who do.
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Victor Damone Jr.
Victor Damone Jr.@vicdamonesports·
@afeldMMA I will say mine was 6 months ago and that was 7 years ago. He also stated a range, which still kinda supports what I said. And it could be the level of fighter or their income from the fight, which still fits the level of fighter we are talking about
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Revenue, so before expenses. UFC brought in just over $1.502 billion in 2025. After operating costs, they kept $851 million in operating profit (Adjusted EBITDA). That’s a 57% margin, so at an impressive 57 cents of every dollar is profit. Pretty wild for any business, especially a company in sports industry. But yea, TKO doesn’t break out a separate net income just for the UFC. Theh have it only exist at the parent level, so that includes UFC, WWE, IMG, and the rest. But TKO’s total net income was $547 million a big swing from a $245.8 million loss in 2024. Short answer: the $1.5 billion is before expenses. UFC’s operating profit was $851 million. The company-wide bottom line was $546.2 million, but that gets pulled down by things like debt, taxes, and other TKO businesses. For example, IMG crushed them a bit after seeing a $603 million revenue drop year over year just from the Olympics alone since IMG was involved in the Paris Olympics in 2024, but not in 2025.
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Dana White says the UFC White House card is costing the UFC $60 million and it sounds like he wants you to feel bad for them… Let me show you why that’s hilarious😂 TKO converted 73% of its operating profit into free cash flow in 2025. For every dollar they made, 73 cents became real, spendable cash. That is an absurd number‼️ How does that compare? 📺 Netflix: ~33% 🎬 Media companies: ~45% 📈 S&P 500 average: ~52% 🏆 TKO: 73% Very few companies on the planet get anywhere close to that. Most Fortune 500 CFOs would kill for numbers like this. $1.585 billion in operating profit ⬇️ $1.159 billion in actual cash 💰 Cash. Machine. So how does a sports company outperform nearly every major corporation in America? Swipe to graphic 2. UFC fighters receive roughly 13 to 18% of revenue. In the NFL, NBA, and NHL where athletes have unions? About 50% of revenue. UFC revenue in 2025: $1.502 billion Fighter pay: ~$225 million If the UFC operated like the NFL, NBA, MLB, etc., fighter pay would be $751 million. That gap? ~$525 million 🚨 That gap is doing a LOT of heavy lifting in that 73% number. UFC fighters have none of this: ❌ No union ❌ No guaranteed contracts ❌ No health insurance ❌ No pension ❌ No 401(k) ❌ No off-season pay And TKO’s 2026 projections? 📊 Operating profit: $2.24 to $2.29 billion 💸 $1 billion in share buybacks authorized 💸 $600 million per year in dividends That’s potentially $1.6 to $1.7 billion flowing to shareholders. $225 million to the fighters who actually step into the cage. It’s hard not to respect the business they’ve built. But the gap between the value these athletes create and what they receive is impossible to ignore. So no…I’m not losing sleep over the apparent $60 million White House card spend. They’ll probably make that back before Topuria and Gaethje even leave the cage. (Source: TKO Q4 2025 earnings, SEC filings)
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Fair point, but I think that adds more context than it does change the point I was trying to make. Silver Lake took Endeavor private in March 2025, and Endeavor still controls TKO. So yes, buybacks and dividends are disproportionately rewarding controlling owners like Silver Lake, not just random retail shareholders. TKO for sure has its own debt too, about $3.8 billion gross at the end of 2025, and they said they planned to launch up to another $1 billion in share repurchases in March 2026. But TKO and Endeavor have separate capital structures, so TKO is not directly servicing Endeavor’s take-private debt. Either way, the fighter pay point still stands. That 73% cash conversion is possible in large part because fighters get a much smaller share of revenue than athletes in unionized leagues. Where that cash goes afterward, whether to debt service, buybacks, or private equity owners, doesn’t really change why the margin is so massive in the first place.
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Fred Garvin
Fred Garvin@FredGarvinReal·
This is a decent breakdown except it gets one thing wrong. They aren’t servicing the debt Endeavor took on to pay for the UFC. The money is going to reward Silver Lake and others while paying interest on a much larger pile of debt they’ve used to buy bigger companies.
AFeldmanMMA@afeldMMA

Dana White says the UFC White House card is costing the UFC $60 million and it sounds like he wants you to feel bad for them… Let me show you why that’s hilarious😂 TKO converted 73% of its operating profit into free cash flow in 2025. For every dollar they made, 73 cents became real, spendable cash. That is an absurd number‼️ How does that compare? 📺 Netflix: ~33% 🎬 Media companies: ~45% 📈 S&P 500 average: ~52% 🏆 TKO: 73% Very few companies on the planet get anywhere close to that. Most Fortune 500 CFOs would kill for numbers like this. $1.585 billion in operating profit ⬇️ $1.159 billion in actual cash 💰 Cash. Machine. So how does a sports company outperform nearly every major corporation in America? Swipe to graphic 2. UFC fighters receive roughly 13 to 18% of revenue. In the NFL, NBA, and NHL where athletes have unions? About 50% of revenue. UFC revenue in 2025: $1.502 billion Fighter pay: ~$225 million If the UFC operated like the NFL, NBA, MLB, etc., fighter pay would be $751 million. That gap? ~$525 million 🚨 That gap is doing a LOT of heavy lifting in that 73% number. UFC fighters have none of this: ❌ No union ❌ No guaranteed contracts ❌ No health insurance ❌ No pension ❌ No 401(k) ❌ No off-season pay And TKO’s 2026 projections? 📊 Operating profit: $2.24 to $2.29 billion 💸 $1 billion in share buybacks authorized 💸 $600 million per year in dividends That’s potentially $1.6 to $1.7 billion flowing to shareholders. $225 million to the fighters who actually step into the cage. It’s hard not to respect the business they’ve built. But the gap between the value these athletes create and what they receive is impossible to ignore. So no…I’m not losing sleep over the apparent $60 million White House card spend. They’ll probably make that back before Topuria and Gaethje even leave the cage. (Source: TKO Q4 2025 earnings, SEC filings)

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AFeldmanMMA
AFeldmanMMA@afeldMMA·
@whopacos Going to take a bit more than just some superstars speaking out, but yes definitely a start. Getting all the fighters on the same page is mandatory for any change, but unfortunately that seems almost impossible.
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Pacos
Pacos@whopacos·
@afeldMMA With no fighters they will not have shows. If the fighters want to be respected and well compensated. They need a couple of Superstars to start the movement. If not, they will never get payed the razonable amount of money they deserve period…
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
If you need some mid day motivation ‼️ YODO x YOLO x YADT 🧐
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Haha for real. I spent 5 years living in DC and you couldn’t pay me to go sit at the Ellipse or any DC park and watch fights on a screen. I can barely take watching fights at bars or restaurants as it usually turns into a room full of guys peacocking and talking about their BJJ class they took back in 2005 haha So imagining 85,000 people in a park down the street from the actual White House event, and standing in the DC heat watching a couple of screens…Hard pass. And would be surprised if anywhere near 85,000 people show up.
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TheStarched
TheStarched@TheStarched·
@afeldMMA @KidNate Its crazy to me they think 85k will show up to watch on screens, wait in disney world type lines at activations in the dc heat vs watching at home too
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
@boxing_eric For real 😂 like bro, this was entirely your idea with President Trump. Not a single fan was asking for a card on the White House lawn while actual fans get sent to a park down the street to watch it on a few screens.
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eric g
eric g@boxing_eric·
@afeldMMA He wants you to feel bad for them lol
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
I love the United States, even if I don’t agree with everything we do or everything we have going on. I also happen to love the UFC product and MMA in general. And with all that said, I still couldn’t care less about a UFC fight card happening on the lawn of the White House where actual fans won’t even be allowed in. Instead they’ll send everyone to a park down the street with 80,000 other people watching the fights on a few screens while UFC tents sell fighter merch the fighters get no cut of…and T-shirts cost $85 😂
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cowjack
cowjack@cowjack77·
@afeldMMA @qpe also let's make something clear, apart from american patriots nobody gives a flying fuck about the white house card. Is just to please orange hair's desires. no one cares about having a bunch of boring mossad agents in suits pretending to enjoy mma.
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
@MMAUNCENSORED1 Interesting. Just over a month ago he said “yall should be grateful that the UFC is thriving…”
AFeldmanMMA@afeldMMA

Brendan Schaub got paid in the first antitrust lawsuit against Zuffa 💵 He could potentially get paid again from the two ongoing antitrust lawsuits against Zuffa ⚖️ But somehow…he’s confused as to why fellow fighters (the plaintiffs) are seeking Dana White’s cell phone, texts, and emails, and why the court is ordering that discovery 🧐 On his podcast, he says: “So what’s the goal with all this? Like you guys want to do this discovery and get his cell phone records and the emails and…so what’s the point of all this?” “Is the end goal to take Dana out of the… like, you want to cancel Dana out of the UFC?” “So let’s say they discovered some horrible stuff, like Dana being mean to a fighter, saying, ‘you ain’t sh*t’…and he talked shit to your favorite fighter. I’m just curious. You guys just want to know, and then what are you gonna do with it?” Then he adds: “Y’all should be grateful that the UFC is thriving…what the f**k are all you YouTubers and podcasts gonna talk about (if the UFC went out of business)?” C’mon now Bubba… This discovery isn’t about fans, media, “mean texts”, or wanting to “cancel” Dana and bring down the UFC. It’s about whether internal communications inside the UFC show: 📩 how business and negotiations were actually handled 🤝 leverage with contracts and fighters and their managers 🎯 how matchmaking was used as pressure 💰 practices that restricted fighter movement and suppressed pay In plain English: ⚠️ possible market control ⚠️ possible wage suppression ⚠️ possible collusion Nothing about cancel culture. Dana’s texts & emails aren’t just like some content for podcasts 😂 It’s about whether the UFC illegally controlled the fighter labor market…specifically while Brendan was in the UFC. And just to be clear, I actually like Brendan. I’ve listened to him for a long time and even went to some of his fights. This isn’t a personal shot. But if this is how other fighters are also thinking about this case, that’s kind of crazy. And I also believe that when you’ve got a big platform, you’ve got to at least do a little homework rather than confidently throwing takes out there that are essentially arguing against your own case. (🎥: The Schaub Show on YouTube )

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MMA UNCENSORED
MMA UNCENSORED@MMAUNCENSORED1·
Brendan Schaub says the #UFC is dying. What do you think??
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
Yea I did it because I think that’s part of the theme we’ve seen over the last year or so. We’ve never had this many champions vacate their titles, but the UFC has clearly made it mandatory when moving up rather than allowing double champs. I think it all plays into a new era, not just with Paramount but with the promotion overall. If you include interim and vacant titles, the overall data still tells the story of an unprecedentedly slow start to 2026.
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La Muerte👊
La Muerte👊@BANKAI_MMA·
@afeldMMA @acdmma_ I don't know if you can exclude vacant and interim fights just because the reason we have those is not Freedom 250.
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ACD MMA
ACD MMA@acdmma_·
A full and comprehensive list of male and female UFC champions who currently have fights booked: ▫️ Ilia Topuria ▫️ Khamzat Chimaev ▫️ Joshua Van end of list
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AFeldmanMMA
AFeldmanMMA@afeldMMA·
I’m with you that the product has fallen off, mostly due to concentrating on the new ventures like Zuffa Boxing and of course the comfort of a $7.7 B U.S. TV rights deal, but I’m genuinely curious where the UFC said these were their “highest numbers on national TV?” Multiple UFC on FOX cards outperformed the reported numbers. As for inflating the national TV numbers, that data is measured by Nielsen, not the UFC, so they can’t really inflate them. That being said, promotions definitly can spin a headline or how the numbers are presented, but they don’t control the measurement itself. The streaming numbers, on the other hand, are def a lot less transparent.
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Brendan Schaub
Brendan Schaub@BrendanSchaub·
Since the Paramount deal, it's clear the UFC is on shaky ground, but will they turn it around? 🤔
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