AJ Vaynerchuk
6.9K posts

AJ Vaynerchuk
@ajv
Co-founder: @VaynerSports, @VaynerMedia - Investor: @Uber, @venmo - Expert on @intro

Why is my phone blowing up? Did @Underdog just sell for a billion dollars?

Introducing Stanley: The first AI Head of Content that will help you grow your following. Stanley works just like a real employee: text him and he’ll create, edit, and strategize viral content across X, LinkedIn, and Instagram. Making viral content is hard. It requires deep research, deep platform understanding, and knowing what’s culturally relevant at that exact minute. When you ask ChatGPT to “write a social post” it doesn’t know what good content looks like, it’s not actively consuming content, and it doesn’t understand you. This is why the output is slop. Stanley solves this. First Stanley deeply understands your unique voice and writing style (and doesn’t include AI language like em dashes and “it’s not x it’s y”) Then he plugs into your day-to-day (your Slack, Notion, Calendar, Granola) and proactively suggests viral posts for you based off the most interesting things happening in your life. All you need to do is voice note him your thoughts, and Stanley optimizes and then schedules a post across all platforms. Example: Last week I asked ChatGPT "what happened on X" and got a generic summary. I asked Stanley the same thing and he told me about @JensenHuang's first post on X and the viral Deny’s comment. That’s because Stanley has a team of specialized agents that are always on. One agent researches viral posts through the X API. One studies your voice. One doom scrolls X, LinkedIn, and Instagram. 2 months ago we released Stanley in beta to 100 social media power users like @chasepassiveincome, @jayyanginspires, @MitcheIl, and @iampascio who’ve used Stanley in their daily content process. Engagement rates increased by >50% for the average beta tester. (in fact you’ve probably engaged w/ Stanley posts without realizing) Posting content has genuinely changed my life for the better: it’s helped me raise millions of $, landed me my first customers, and attracted the very best employees. Stan wouldn’t be a $40M ARR business without Content. Stanley is our attempt at democratizing that. Our mission is to help any Entrepreneur tell their story, so we'd love for you to try Stanley for free here: getstanley.ai One more thing.. You can see a glimpse of Stanley’s power in the comments below. Drop a reply and Stanley will analyze your X content right now. It'll pull your posts, study your voice, and tell you what's working and what's not. Each reply costs us abt ~$1 in tokens. Go abuse it. (Thank you VC’s.) FYI: This post and launch video were written 100% w/ the help of Stanley (how’d he do?) See Stanley work below 👇

🚨 'NFL Spotlight' with #Saints CB Kool-Aid McKinstry — one of the NFL’s rising young corners: 0:00 - Intro 1:47 - Start of interview 2:37 - How "Kool-Aid" became his name 3:29 - Early love for sports 5:03 - Playing with Bo Nix 5:54 - Going from WR to CB 7:10 - Choosing Alabama 10:07 - QBs refusing to throw his way 11:52 - Favorite Alabama memory 13:15 - NFL Combine injury & falling out of Round 1 15:52 - Saints draft call 20:50 - Welcome-to-the-NFL moment 22:31 - Marshon Lattimore trade 23:05 - Veteran leadership in New Orleans 24:50 - Year 2 breakout & what changed 26:36 - Picking off Jaxson Dart twice in Week 5 27:45 - Taking pride in tackling as a CB 29:19 - Stepping into the CB1 role this season 30:28 - Switching to No. 1 & the meaning behind it 33:35 - Giving back to the community 35:54 - Sneak peek at the 2026 Saints offense 37:34 - Why you should tune into the Saints this year 38:37 - Who's next for NFL Spotlight? 41:01 - Wrap-up + training camp announcement






Gary Vaynerchuk has built more than 10 companies — an ad agency, production companies, a sports agency, a members-only club, an NFT project, a food and hospitality group and more. And he's clear about why: if he only did one thing, he'd burn out. Not from overwork. From under-stimulation. He's not saying this works for everyone. Some entrepreneurs thrive with total focus, and for those building toward a specific exit, concentration is the right strategy. But for the restless builders — the people with boundless energy and ideas who feel stifled by doing one thing — spreading out isn't the risk. Staying narrowly focused is what drains them. His framework for making it work as an entrepreneur: Know your one transferable skill before you add anything. Vaynerchuk's entire portfolio — advertising, media, sports, hospitality, NFTs — runs on a single core competency: marketing. One skill, applied across industries. If you can't name yours, you're not ready to expand. Use the 15-80-5 rule. He's involved in the first 15% of any initiative — synthesizing the idea, setting direction. His team handles 80%. He returns for the final 5%. Most of his calendar is 15-minute blocks. "Hourlong meetings are just 15 minutes of meat anyway." The system only works if you actually trust people to execute without you. Hire people good enough to outperform you on the details. "Most things don't matter," he says — and most entrepreneurs inflate both their own importance and the importance of the tasks they're doing. If 15 people on your team could handle it, let them. Your job is to set direction and get out of the way. Expansion creates optionality for your best people too. A nine-year VaynerMedia employee who was frozen in place — no room to advance — just moved into a senior executive role at another Vaynerchuk company. "Not only does this create optionality for me, it creates optionality for everyone." The last point: what are you actually optimizing for? If it's wealth, focus makes sense. If it's autonomy, exploration and the act of building itself — one company will never be enough, and pretending otherwise is what actually holds you back. Build the things that make you come alive. Everything else benefits from it. Read the full feature from the July/August Issue of Entrepreneur Magazine: f.mtr.cool/cvtgcghvyn

I just got fired from Apple. I was the guy responsible for making sure that when you start typing a name into iMessage, no contacts show up















