Alex Norstrom

Yooo! Today is special. We hit a significant milestone in our continued growth. Reaching 250m+ subs has been an 18-year journey of building and scaling through teamwork, hunger and focus on delivery. To everyone at Spotify past and present who has played a role - pls enjoy this moment. And a big thank you to every subscriber and the artists, creators and authors who entertain and inspire us. Have a look here: spoti.fi/3AQfr9k

Esta aquí - AI DJ now speaks Spanish 🔥 newsroom.spotify.com/2024-07-17/spa…

Dear team, what an exhilarating ride we are on. Our efforts are paying off - we're doing what we said. Keep up the strong work and looking fw to doing much more together. Thank you to all users, artists, everyone in music, podcasters and authors. Here it goes: I'm proud to share that our business is becoming even stronger with accelerating revenue growth and record high GM and OI this Q2. Feature-powered innovation in Music like Daylist & AI DJ, video podcasts and audiobooks are creating even more reasons for users to spend more time with Spotify.

@karpathy @StartupArchive_ Couldn't agree with you more @karpathy . This is similar to how we operate large parts of Spotify now.

Word. I had ~30 direct reports and didn't do 1on1s (as a scheduled, regular activity) at Tesla and imo it was great. Two meeting types that are a lot more useful: 1) The 4-8 person meeting where great ideas come from, and 2) The large meeting for broadcast. I went back to try 1on1s again at OAI and regret it.

NVIDIA CEO Jensen Huang: “I really discourage 1-on-1s” Jensen famously has 60 direct reports. When Stripe founder Patrick Collison points out that this isn’t conventionally considered best practice, Jensen shares his reasoning: “I don’t do 1-on-1s, and almost everything I say, I say to everybody all the time. I don’t really believe there’s any information that I operate on that only one or two people should hear about… I believe that when you give everybody equal access to information, that empowers people. And so that’s number one… Number two, if the CEO’s direct staff is 60 people, the number of layers you’ve removed in a company is probably something like seven.” Patrick offers to steal man the other side of the argument: “1-on-1s are where you provide coaching, where you maybe talk through personal goals and career advancement, where maybe you give feedback on something that you see somebody systematically not doing so well… Do you not do those things or do you do them in a different way?” Jensen responds: “I give you feedback right there in front of everybody. In fact, this is a really big deal. First of all, feedback is learning. For what reason are you the only person who should learn this?… We should all learn from that opportunity… Half the time I’m not right, but for me to reason through it in front of everybody helps everybody learn how to reason through it. The problem I have with 1-on-1s and taking feedback aside is you deprive a whole bunch of people that same learning. Learning from other people’s mistakes is the best way to learn.” Video Source: @stripe

@HarryStebbings @jasonlk What an amazing thing to do. Respect.

Every Saturday morning I walk around London with my mother. This week we had a special addition. 😉 @jasonlk

I always knew @lexfridman and @StevenBartlett would sound amazing in Spanish too 😊 So glad that we could make it happen 🔥

@jlager @eldsjal 🙏, goes both ways my brother

@eldsjal @alega

@eldsjal @m_franceschetti @justindross I'm putting in an order!

@m_franceschetti @justindross Very cool. Thanks for sharing. Saw you just opened up Europe! 🎈

The technology we use can sometimes seem like a reflection of who we are. Not counting your phone or computer -- What technology/tool is indispensable in your everyday life? And what's one tool you wish you had?

@eldsjal Små grodorna

No surprise that we Swedes love setting good mood music during Midsommar! 🇸🇪🕺There are almost 300k playlists on Spotify with Midsommar in the title. Can you guess the song that is included on almost all of those? 🌸🌼

@Lucas_Shaw Thanks 🙏🏼

Spotify Wrapped remains one of the great marketing campaigns in the world.

Drizzy x Barça, incredible

LOVING the new Motorway TV ad …

⚽🤝🎧 #EntrevistaMD a Alex Norstrom (@alega), director comercial de Spotify: "Queremos ser más que un patrocinador" ✍ @jbatalla7 mundodeportivo.com/futbol/fc-barc…

🏟️ Benvinguts a l’estadi Spotify Camp Nou 💙❤️ @Spotify

Plural launches €250mn entrepreneur-led fund for European tech start-ups ft.com/content/9e3eac… Thanks @johnthornhillft for warm welcome @FT

5/ This is why last year @seikatsu, @soundboy, @taavet & I have decided to build the product we wish we had when building. We’re launching today @pluralplatform a €250m fund & investors with the scar tissue & reach to tilt the odds of success & quantum of impact for founders

🚨 Spotify ambitions are HUGE Investors are missing one of the most exciting stocks in media world 👀 👇 1 billion users by 2030 at €100 ARPU says @alega $SPOT @Spotify #SpotifyInvestorDay

Thanks for a great chat @Joubinmir, enjoyed it a lot

I'm very excited to announce a new chapter in our partnership with Google – a multi-year agreement that represents a first of its kind option in payment choice and offers opportunities for both consumers and developers. newsroom.spotify.com/2022-03-23/spo…

We could not be more thrilled to be partnering with @FCBarcelona to bring the worlds of Music and Football together. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale newsroom.spotify.com/2022-03-15/spo…