Alex Asigno
2.8K posts











Today is a big day for the Privacy Sandbox team. privacysandbox.com/intl/en_us/new… We announced that we’re proposing a new approach to Sandbox on the web that we believe works for the entire industry (publishers, devs, advertisers, etc.). We plan to prioritize user choice in order to support a competitive marketplace as we advance privacy-enhancing tech. And in case that wasn’t enough Sandbox news, our colleagues on the Ads team also published sell-side/buy-side results showing the current potential of the APIs. Buy-side: support.google.com/google-ads/ans… Sell-side: support.google.com/admanager/answ… As we said last week, we expect performance to continue to improve as adoption expands, and believe there is a significant opportunity for companies who are investing in privacy-preserving technologies. privacysandbox.com/news/learnings… We know you have questions, but we wanted to announce this new path early as we understand this transition requires significant work. Looking forward to sharing more soon!



















