Dave Peiris

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Dave Peiris

Dave Peiris

@davepeiris

Head of SEO & Product at Propellernet. Building https://t.co/uV0GEOf8FL

Brighton Katılım Haziran 2008
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Dave Peiris
Dave Peiris@davepeiris·
I spent longer on this little reveal animation than I would care to admit
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dan barker
dan barker@danbarker·
The top 25 fastest rising Google searches related to 'Gary Barlow'.
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Dave Peiris
Dave Peiris@davepeiris·
I wonder how much OpenAI are paying for Auth0
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Dave Peiris
Dave Peiris@davepeiris·
What does this ad know that I don't?
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DHH
DHH@dhh·
"That's the deal. That's open source. I give you a gift of code, you accept the terms of the license. There cannot be a second set of shadow obligations that might suddenly apply, if you strike it rich using the software. Then the license is meaningless." world.hey.com/dhh/automattic…
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Dave Peiris
Dave Peiris@davepeiris·
@nathanbarry @carlhendy A small suggestion - you're blocking Google from crawling parameters with your robots.txt file, but the previous domain has ~40,000 links to URLs that include params (e.g. ?lmref). I'd recommend letting Google crawl those URLs so it can pass the value to the new domain
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Nathan Barry
Nathan Barry@nathanbarry·
@carlhendy We're hoping for Google to play nicely as well. We've done everything we can for a smooth transition. Now it's fingers crossed and we wait!
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Jes Scholz
Jes Scholz@jes_scholz·
🧵 I can't believe I am about to write this but... the Bing index is crucial in the future of SEO. Why? It's not about Bing the search engine. Bing's index now also powers ChatGPT (and thus, soon Apple's Siri), Meta AI, LinkedIn AI and Microsoft Copilot.
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Dave Peiris
Dave Peiris@davepeiris·
@danbarker I’ve liked this tweet but I want you to know that I did so begrudgingly
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Dave Peiris
Dave Peiris@davepeiris·
@GergelyOrosz I get the hesitation because maybe there’s a concern it’ll be the new “copy/paste from StackOverflow without knowing how it works”. But AI is helpful for lots of things - spotting code smells, naming classes, finding the “right” way to do something. A shame to not have that
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Gergely Orosz
Gergely Orosz@GergelyOrosz·
From a CTO: "I'm not sure if very junior developers should get AI tools; there's a risk that they don't learn to code, don't learn to spot the mistakes, and won't feel comfortable manually refactoring things." My two cents: we need to stop "over-babying" less experienced devs.
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Dave Peiris
Dave Peiris@davepeiris·
A 5 minute task that might recapture some decent links: check robots.txt and see if you're blocking any parameters. Check Ahrefs to see if you have any links with those params. If you do - those links won't be passing value. Consider unblocking that param, and canonical instead.
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Carl Hendy
Carl Hendy@carlhendy·
Got married today.
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Dave Peiris
Dave Peiris@davepeiris·
Did Safari just quietly roll out text-wrap:balance?
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Dave Peiris
Dave Peiris@davepeiris·
It's an intranet that isn't intended for the general public. But the NHS employs 1.7 million people, so it's a heavily used intranet. Makes me think that this is to do with click data being a stronger signal. Thanks for highlighting these spikes @lilyraynyc
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Dave Peiris
Dave Peiris@davepeiris·
In particular, there's an example where nhs.net saw a huge spike. Important to note that nhs.net isn't the public-facing NHS site - it's their intranet, and it's seen page 1 rankings for queries like "email" and "join teams"
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Dave Peiris
Dave Peiris@davepeiris·
The spikes here are absolutely wild - I'm pretty sure something fairly big rolled out around May 11th. My colleague Robin has spent some time digging into some unusual patterns: propellernet.co.uk/why-are-popula…
Lily Ray 😏@lilyraynyc

There's an interesting trend happening in the SERPs right now. A seemingly random group of popular brands are seeing enormous surges in SEO visibility according to @sistrix (I confirmed many of these using @ahrefs too) I don't have time right now to figure out what's happening here, but I'm sharing the domains in case someone else wants to dig in. My working theory based on looking at a small sample: these brand names are earning top positions not only for various brand keywords (which seems obvious), but many non-brand keywords that may have been previously held by third party blogs, review sites etc. I think these companies' blogs and service pages are often moving into top positions. See 4th screenshot - phoenix.edu came out of nowhere to earn the #1 spot for "online degrees" (8.2k MSV) If anyone finds anything interesting, please share!

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Brent D. Payne
Brent D. Payne@BrentDPayne·
We all need to do a shout out to @iPullRank and @randfish on the 14K Google Ranking Features analysis and output. Good work to Mike (Mic) for working the weekend and great work on Rand for being one to share data a decade before being proven right. I can verify a few things now... 1. Mueller had conversations with me via telephone while I was at Tribune. He was very, very adamant about Tribune being very picky about time stamps and those time stamps being precisely accurate everywhere. 2. Gary has had 1-on-1 conversations with me that highlight the concern that disavowed links are real and have a nasty implication that most don't consider. The secondary and tertiary links that get cut off when you disavow. He also said that disavows don't happen for 'weeks'. 3. All new content does EXPONENTIALLY better when you TIGHTLY combine it with a marketing blitz to your best users. You will find success stronger than links if you can get very positive user signals to your latest content. 4. Link to your most important pages from your homepage. Make sure you keep it there long enough for Google to re-index your homepage and see the links. 5. Use title attributes on your navigation and other internal links to help match anchor text better to the landing pages. Shoes under the Men's nav may not look good as "Mens Shoes" again, but it is so much better. If you can't get buy-in, use a title attribute to do it. 6. Title tag length has never matter for relevancy. Be SUPER relevant in a title tag and if that means it goes long, so what. But...careful on the impact of the CTR from the SERPS. 7. Content has to be tighter to the domain than ever before. It's a spam signal if you get too far outside your 'core content'. I got a phone call or email from Matt Cutts himself when the ChiTrib decided to launch 'belly rings' (literally) on the website. Matt specifically told me that it will be radical harm to the entire domain if we do not remove the content. We did, within 24 hours. No clue what would've happened. But...we got the call/email. 8. Google loves to hide behind the lack of precision in interviews and word choices used. That gives them a LOT of wiggle room in their responses. They are masterful at making you believe one thing, staying accurate in their responses and still leading you astray. Many examples have to do with domain rating. We need better interviewers that are cautious (meticulously cautious) about what words are being used in the questions and returned in the responses. So far, I have only found Eric Enge (@stonetemple) to be good at this. 9. Google can always spin out of things. This document is easy to label 'out of date' and it can be made 'out of date' but simply making a new edit to a single word and making it the 'live version' or 'updated version'. The personalities at @googlesearchc are such that they would find this fun, funny, etc. 10. Do your own research. Follow the data. Follow your gut.
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Dave Peiris
Dave Peiris@davepeiris·
There’s a lot to unpack with the leaked Google search docs, but an upsetting discovery is that they chose to name something “the craps pipeline”
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Charles Arthur
Charles Arthur@charlesarthur·
At least 1 in 6 queries are “uncommon”, and this hasn’t changed in decades. Google is driving towards a cliff with this stuff.
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