
One of the selling points of the epic pass strategy, was to insure pass revenue during bad winters. It's now been proven a failure as VR has grown into a headless monster that can't manage the CX across it's portfolio, whether a "marquee destinations" or a mom & pop hill.
Matthew Prince 🌥@eastdakota
Vail Resorts ($MTN) likely to open tomorrow down to where if you invested 10 years ago you’d have done as well putting your money in a hole. It’s time for a change to become more asset-light, sell off resorts, and allow character and differentiation to return to skiing.
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