Carola Pescio Canale
1.3K posts

Carola Pescio Canale
@aloracpc
AI @Atlassian, ex Dropbox, retired YouTube creator, mom 👶🐶, Italian ❤️
San Francisco Katılım Haziran 2009
481 Takip Edilen6.5K Takipçiler

@jenny_wen I promise you will find a whole village of people who feel exactly the same way as you do. You will feel the loss of who you were but I swear you gain so much too. You gain perspective, empathy and the superhuman ability that all parents unlock to do it all ♥️ you got this Jenny!
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@krispuckett This is so validating Kris!
I spent years trying to figure out why my immune system is out of whack and doctors kept pointing things to stress.
A full round of Function Health tests later + Claude and I found the words to describe my situation and the power to fix it
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A doctor called me on his vacation to tell me my AI was wrong. A different doctor confirmed everything it found.
x.com/krispuckett/st…
Kris Puckett@krispuckett
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Carola Pescio Canale retweetledi

@sara_brunettini What gap? 😆 Oh you mean the time where I'm working 3 full time jobs for my own profit and benefit?
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@jenny_wen @KevinHawkinsDC @AnthropicAI Congratulations Jenny!!! What you say about management is so freaking true. It's the era of makers. Whoever thinks in this day and age you can get away with pure people management skills is a fool!
Excited to see what you make!!
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✌️i joined @AnthropicAI recently to help lead design for our friend, claude.ai.
i'm also returning to IC! i believe that design leadership in this era demands us to be excellent at crafting products *and* teams. i love embracing this fluidity.
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I want to visit Buenos Aires. @callmejohnnie @evilrabbit_ can we do a design meetup there?
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@davidhoang @giansegato @slothanova @valecalore @pirroh @giorgiocaviglia It's Parmigiano Reggiano pls 🤓
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@giansegato @slothanova @valecalore @pirroh @giorgiocaviglia @aloracpc I mean it's the best cheese of all time.
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@krispuckett @framer The little stupid details 😭😭 an inspiration as usual ⭐⭐⭐⭐⭐
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Updated my site in big ways:
- moved from one no-code platform to @framer - which has been incredible.
- changed hero copy
- Reworked a bunch of other pages
- set up CMS for easier writing
- added stupid little details that make me happy
Check it out?
krispuckett.com
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You know when you tap on an input field and the label floats up? As seen on Apple, Google, Paypal, Shopify, and everywhere else on the web?
I invented that.
(google “mds float label”)
Malcolm Harris@BigMeanInternet
What's something in the world you know you're directly responsible for but if you were to claim credit you'd sound crazy?
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@joshuantaylor The closest thing I've seen in practice is the design IC director that some companies have. You're a strategist through and through and uphold craft in your org.
We are not there at Dropbox but we are finally acknowledging that not all managers want to be restaurant managers
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What’s the current designer equivalent of a Michelin star chef?
That chef is responsible for a lot. Knowing what people want to eat, innovating and creating a menu people love and that stands out. Sourcing excellent ingredients. Sous chef and lots of prep. They may or may not be the ones actually “cooking” the meal.
This is bigger than today’s principal designer, who would more likely be described as “crafting” the meal. And I don’t think it matches today’s design manager, who is more likely to feel more like a restaurant manager. Sure, they manage the staff, are responsible for making sure the meal is up to standards, but you probably wouldn’t want them cooking your meal, and they really aren’t that focused on meal excellence as much as making sure the restaurant business is happy.
Flawed analogy, I know. But does this role really exist these days?
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@krispuckett You probably don't, but you want to give it a chance no?
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I don’t need this. I don’t need this. I don’t need this. I don’t need this.
I probably need this.
Jeff Sheldon@ugmonk
Also works great for meal planning 😊 ugmonk.com/products/analo…
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Carola Pescio Canale retweetledi

I've grown 3 YT channels over 100k, one of which is over 2.5mm. If you're new on YouTube, here's a fatty list of tips I wish I knew when I started:
Audio quality > video quality
You'll watch a terrible video with fantastic audio - you won't do the reverse, enough said.
Gear is not your problem
I built one channel well past 100,000 using only a Samsung Galaxy S10 phone held in my hand or a simple tripod. The best gear is what you have right now.
Blaming the algorithm is a loser strategy
Even IF it was true, you can't control it. 99.9% of the time you just didn't make good enough content. Figure out why and improve it next time. Or as @hitsman says, "Anytime you say the word algorithm, replace it with audience and see how that changes your approach."
More time != better video
Some of the best videos I've ever made took <2 hours to create start to finish...some of the worst took 20+. If you're taking a power law approach to where to allocate your time when making a video, the time spent on the ideas and packaging of your videos will drive 80%+ of your results, so start there.
Search vs. recommended
It's OK if search-focused videos underperform out of the gate, it's not OK if recommended-focused videos underperform. Example:
Search-focused: "How to Grow Corn from Seed to Harvest" - Was a 10/10 video when released at ~15,000 views in first 24hr (feels terrible), 2 years later it's at 720,000 views and will accrue more every single year around May. Absolute long-term winner.
Recommended-focused: "Gardener Reacts to "Plant Hacks" That...Actually Work?!" - Was a 1/10 video when it came out, large flush of views early on and every so often an algorithmic spike, but doesn't accrue a ton of views over the long-term. If I missed on this video, it'd be a total fail with no way to accrue more views.
Find and exploit unique formats
Like most platforms, YouTube follows the power law. A small subset of your videos will drive most of your viewership and subscribership, and those videos can be bucketed into different formats. Find formats that work and make more of those videos until they don't work anymore.
Conversely, you should experiment with 10 to 20% of your uploads to try to identify the next breakout format.
Ideas and packaging above all
The best YouTubers have an extremely high idea and packaging hit rate, that is to say they are exceptional at mapping their audiences desires to new video concepts.
This is by FAR the most important part of the video creation process, guys like @PaddyG96 talk about it all of the time and yet many creators (myself included, especially in the past) undervalue it.
Think about it - the concept for your video is the FIRST step of the creation process. If it's garbage, it taints every part of the process that comes after it. Best to spend as much time as humanly possible on:
1. What the idea is
2. How you're going to package the idea (titles, thumbnails)
3. The pre-production process to make sure you produce the video as best as possible
Have dozens more tidbits like this, YouTube is a rabbit hole ;)
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