The Alter Ego Effect

Author of The Alter Ego Effect Book @todd_herman toddherman.me

Awesome to see The Alter Ego Effect on Amazon's "Movers and Shakers" Kindle list! amazon.com/gp/movers-and-…

@theweeknd It’s your Cary Grant moment. Congrats on your becoming!👊🏼

@BoJackson @jabo_vancouver Bo, did you have a different Alter Ego for football vs baseball? Would love to hear about it if you did!

@jabo_vancouver Felt like 205 when it left my hand

One thing every sports fan can agree on, Bo Jackson was not of this world.

“…And she’s been keeping me on track, so I listen to Dolores. I listen to her. She’s growing in my head now as we speak.”

“I consist of — and I think we all do — I consist of two people: Dolores and Conchita,” said Rivera with a chuckle. “Conchita, she’s the one that has been taking all the glory, you know. She’s been doing all the shows, but Dolores is the one that’s pushed her into it…”

Alter Ego alert! @Chita_Rivera discusses the impact “Dolores” had on her legendary Broadway career. Want to learn more? Buy her new book Chita: A Memoir abcnews.go.com/Entertainment/…

Great example of an alter ego that “allowed him to explore the darkest corners of his subconscious without completely isolating himself from country music connoisseurs.” The Alter Ego of the Country Music Legend Hank Williams - whiskeyriff.com/2023/04/19/get… via @whiskeyriff

6 things I know at 47 I wish I knew in my 20s:

The Ultimate Alter Ego…and the guy who helped create it. Learn how!

@prattprattpratt @supermariomovie Loved it! Unexpected surprise, maybe just imagined it: Did Mario’s accent get more Italian when he was about to kick butt 💪🏼? Sounds like an alter ego!!!

Actual footage of me pulling up to the theater because The @supermariomovie is Now Playing!!! Wahooooo 🌈🎮🍄 #SuperMarioMovie

@todd_herman Attitude is everything!

Create a set of responses to have ready when your negative voice casts doubt on you. "Who am I? I'm the guy who has studied this for 6 years." "Who am I? I'm the girl who gave out 400 hours of free calls." "Who am I? I'm the person who has helped 312 people perform better."

I've done over 19,000 hours of 1:1 coaching since 1997. Here are the 5 most (potentially) polarizing takes I have related to performance:

“Legends show up” So good!!! Congrats Tiger! #Masters2023

@thedankoe 👏🏼 Consciously make being decent part of your identity. Then you’ll be doing decent things without even realizing. We go a step further and value kindness.

Don't expect anything in return for being a decent person. Just be one. Life finds a way to reward the people that put good into it.

“My realization of Gaga was five years ago, but Gaga’s always been who I am,” says the 23-year-old (2009 article)

Some ideas are timeless and this article stands the test of time! So does the amazing @ladygaga-perfect use of an alter ego! Lady Gaga is a creation, but an authentic one today.com/popculture/lad… via @TODAYshow

“(Lady Gaga) is who I am. Me and my hair bow, we go to bed together. She sleeps where I sleep.”

Creation imagination = the key to your alter ego

Get on the field of play ;)

Having an alter ego isn't about being fake. It's about elevating your performance by bringing the right identity to the right situation.