Álvaro Ferrero

26.4K posts

Álvaro Ferrero banner
Álvaro Ferrero

Álvaro Ferrero

@alvferrero

SEO en @UEuropeaOnline También me curtí previamente en @UNIRuniversidad e @i_Republica.

Madrid Katılım Nisan 2009
1.2K Takip Edilen1.4K Takipçiler
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
@Inforenfe ¿Os parece normal la que estáis liando con el tren Jaén-Madrid bajándonos a todos de un tren para subirnos a otro y luego mandarnos a un autobús en Alcázar de San Juan? Mañana os pongo una reclamación como una catedral.
Español
0
2
5
961
Álvaro Ferrero retweetledi
Alex Groberman
Alex Groberman@alexgroberman·
76% of Google AI Overview citations used to come from top-10 ranking pages. That number just dropped to 38%. Pages ranking for fan-out sub-queries are 161% more likely to get cited than pages ranking only for the main keyword. 31% of all AI Overview citations now come from pages that do not even appear in the top 100 for the original query. What changed, and what does it mean for your site? Ahrefs just published an updated study of 863,000 keywords and 4 million AI Overview URLs that explains exactly why ranking in the top 10 no longer guarantees you a citation. It goes a long way in explaining why SEO Stuff customers who built for content breadth early are outperforming competitors with stronger individual page rankings. seo-stuff.com Here is what happened: In January Google made Gemini 3 the default model for AI Overviews globally. That single change appears to have fundamentally altered how Google selects which pages to cite. Before the switch, the system leaned heavily on the same pages that ranked well for the original query. If you were in the top 10, you had a strong shot at being cited. After the switch, AI Overviews started pulling much more aggressively from what Google calls "query fan-out." Query fan-out is when Google takes your original search and breaks it into multiple related sub-queries behind the scenes. A single search might trigger five, ten, or more internal sub-searches covering different angles of the same topic. The AI Overview then synthesizes its answer from results across all of those sub-queries, not just the original one. This is where the 76% to 38% drop comes from. Google is no longer primarily citing the pages that rank for your keyword. It is citing the pages that show up across the expanded research it does behind the scenes. Under the old model, the strategy was straightforward. Rank in the top 10 for your target keyword and you had a roughly 3 in 4 chance of being cited in the AI Overview. Under the new model, ranking for the main keyword gets you less than half the citations it used to. The majority now come from two other places: 31.2% from pages ranking positions 11 through 100 on the sub-queries 31% from pages that do not appear in the top 100 for the original query at all The citation pipeline has shifted from a ranking-based system to a coverage-based system. Ranking for the keyword still helps, but the brands getting cited consistently are the ones showing up across the sub-topic cluster that Google expands behind every search. (If you want to see where your site stands across Google and AI search, start here: seo-stuff.com/free-audit) A separate Surfer SEO study of 173,902 URLs and 10,000 keywords backs this up. They extracted 33,000 fan-out queries using Gemini and found a strong correlation (Spearman 0.77) between the number of fan-out queries a page ranks for and its likelihood of being cited. Pages ranking for both the main query and at least one fan-out query accounted for 51% of AI Overview citations. Pages ranking only for the main query accounted for just under 20%. That is a massive gap. The brands getting cited are not just the ones ranking for one keyword. They are the ones showing up across the entire expanded query set that Google generates internally. There is an important caveat here: fan-out queries are not static. Surfer found that only about 27% remain consistent across repeated runs. 66% of fan-out queries appeared only once across 10 test runs. That means you cannot just reverse-engineer a single set of sub-queries and optimize for those. You need broad, structured coverage across the full topic so that no matter which fan-out combination Google runs, your pages are in the mix. One other finding worth paying attention to: YouTube is now the single most-cited domain in AI Overviews and accounts for 18.2% of all citations from outside the top 100. Google is pulling from its own ecosystem more than ever, including properties like YouTube that do not show up in traditional organic rankings. So what does all of this actually mean for how you build? Cover the sub-topic cluster. One page targeting one keyword is increasingly fragile. You need structured content across the full range of questions, angles, and sub-topics Google might fan out into. Build for fan-out visibility. Your content strategy should map to the kinds of expanded sub-queries Google generates, not just the primary keyword you are targeting. Think about what questions sit around your main topic and make sure you have pages answering each one. Strengthen authority signals site-wide. When Google has multiple options across fan-out queries, it leans toward the sources it trusts. That trust comes from backlinks, brand mentions, entity consistency, and factual corroboration. Authority is the tiebreaker at the selection stage. Keep content fresh. The Gemini 3 upgrade appears to weight recency more heavily. Pages that have not been updated recently are at a structural disadvantage in the fan-out citation pool. Structure for extractability. Pages with clean heading hierarchies, front-loaded answers, and list-based formatting are easier for AI Overviews to pull from. Structure is not optional anymore. This is the system SEO Stuff (seo-stuff.com) was built around. Gold Plan seo-stuff.com/gold-plan-pack… Front-loaded, extractable content built for fan-out citation visibility DR50+ backlinks that strengthen authority across the sub-query pool Designed for the coverage-based citation system Google is now running Premium Content Bundle seo-stuff.com/premium-conten… 60 structured pages covering the full sub-topic cluster Built to show up across fan-out queries Google runs behind every search Keeps freshness signals active so your pages stay in the citation pool Premium Backlink Bundle seo-stuff.com/premium-backli… Authority signals from domains Google already trusts The tiebreaker when your content competes against similar pages across expanded sub-queries The shift from 76% to 38% is a structural change in how Google decides what to cite. The brands that adapted early to coverage-based strategies are the ones still getting cited. The ones still optimizing for a single keyword per page are watching their AI Overview visibility shrink. If you want the exact systems we are using to keep brands cited in Google AI Overviews, ChatGPT, Gemini, and Perplexity: RT this Follow me Reply "AI Citation Guide" I'll DM the playbook. Must be following though.
Alex Groberman tweet mediaAlex Groberman tweet mediaAlex Groberman tweet media
English
24
21
73
8.7K
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
@JaenAtletismo Es una auténtica vergüenza el proceso de inscripción que habéis planteado este año. Con 4 dispositivos al mismo tiempo y fue una odisea conseguir un dorsal. Para próximos años, replantearos cómo hacerlo, porque está dejando de ser una carrera para los jiennenses.
Español
1
0
5
229
Jaén, Ciudad del Atletismo
Jaén, Ciudad del Atletismo@JaenAtletismo·
Pedimos disculpas por las molestias ocasionadas y os damos la bienvenida a la San Antón 2026
Español
23
1
1
3.6K
Jaén, Ciudad del Atletismo
Jaén, Ciudad del Atletismo@JaenAtletismo·
Batimos un nuevo récord con todos los dorsales disponibles de la carrera B agotados en dos horas y 17 minutos La abrumadora demanda, con casi 18.000 personas a la vez intentando conseguir su plaza, ha propiciado problemas durante unos 30 minutos, pero se han logrado solventar
Jaén, Ciudad del Atletismo tweet media
Español
44
2
9
3.9K
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
@InversorNovato_ Gracias, Juan! En las inversiones el que no tenga paciencia y quiera dinero rápido, solo encontrará frustración. Aguantar y confianza, no hay otra 🙌
Español
0
0
1
91
Juan | Inversor Novato
Juan | Inversor Novato@InversorNovato_·
@alvferrero Los resultados no fueron mejores de lo esperado (solo los ingresos superaron las expectativas). Han dado un guidance para el Q4 también flojo. Pero la nueva directiva solo lleva al cargo menos de 2 meses. Y eso parece que muchos no lo entienden.
Español
1
0
1
301
Juan | Inversor Novato
Juan | Inversor Novato@InversorNovato_·
Ya empiezo a recibir hate por la caída de $OPEN Curioso que no decían lo mismo en $10 Sigan apretándome por favor, daré lo mejor de mí.
Español
22
3
107
8.5K
Eurosport.es
Eurosport.es@Eurosport_ES·
🥹🗣️ Se retira 𝐋𝐀 𝐕𝐎𝐙 𝐃𝐄𝐋 𝐓𝐄𝐍𝐈𝐒: Manuel Poyán, @cottius, dirá adiós el domingo en #RolandGarros 🔝 Nadal, Badosa... Los más grandes le rinden homenaje ✨ Tendrá una cabina con su nombre en @Eurosport_ES ¡Eres grande, 'mate'! 🤗 #PasandoBolas | #RGMax
Español
125
388
1.9K
241.1K
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
Durante el apagón, al salir de una heladería con tres amigos (cada uno con su helado) nos encontramos con dos chicas jóvenes: - ¿Los regalan? - No, los hemos comprado - ¿Y cómo los habéis pagado? La dependencia de la tecnología es impresionante.
Español
0
0
0
70
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
¿QUÉ ESTÁ PASANDO? 😩😩
Español
0
0
0
81
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
Ridículo lo que acaba de pasar en la gala de los Goya. Lo de repartir el premio a mejor película no tiene ningún sentido y ha generado una confusión patética.
Español
0
0
1
108
Álvaro Ferrero retweetledi
Alejandra Jacinto
Alejandra Jacinto@AleJacintoUrang·
Biznaga tocando desde los balcones de Tribulete 7 cuyo vecindario resiste al fondo buitre. ¡Qué grandes’
Español
28
666
2.7K
136K
Álvaro Ferrero
Álvaro Ferrero@alvferrero·
Raúl Cimas es un auténtico figura. Qué gracia más natural tiene siempre 😂😂 #LaRevuelta
Español
0
0
3
1.4K
Álvaro Ferrero retweetledi
Jash Moody
Jash Moody@Jashmoody·
@Papajoshh El de Ana de Armas de 2008. Este es el primer minuto y es un NO PARAR.
Español
574
4.1K
13.4K
0
Miguel González
Miguel González@gzlz11·
Pon tu top-3 de mejores deportistas españoles de todos los tiempos.
Español
131
0
26
17K