Amit Rawat

From a Tibetan-inspired inward-looking aesthetics brand to an AI-powered healthcare SaaS, 2025 saw @simrantarafdar_ & me doing what we love doing — partnering with good people, delivering great work across branding, design and digital. A quick recap for y’all!

Em dash, negative parallelism, oxford comma and overenthusiastic openings are the four horsemen of the AI writing apocalypse.

Self-employed? You mean when you’re unemployed but still have to pay taxes!

@supreetkashyap Brand perception dictates perceived quality more than you would think! When people buy from Uniqlo, they tend to rate comfort, softness, fabric quality, etc,. higher by default. In that regard, Indian brands have a lot of ground to cover

Many people benchmark international brands for comfort, softness, and fabric quality. I just want to shift that thinking. There are Indian brands you can benchmark too. That’s the only reason I bring global brands into the conversation.

@scaling_shields Looking up on pm_your_tits on LinkedIn sure makes a hell of a search keyword

met a guy making $51,000/month by scraping reddit for the phrase "anyone got recommendations for" and emailing the posters within 2 hours not joking he opens reddit every morning runs a search on 8 subreddits in his niche finds people who just publicly asked for exactly what he sells and emails them while the post is still on the front page reply rate: 23% average cold email: 0.3% his is 76x higher because these people literally just raised their hand in public saying "please take my money" heres the exact phrases he searches every morning: "anyone got recommendations for [service]" "alternative to [competitor]" "looking for a good [service]" "got burned by [company], where do i go now" "has anyone used [company] — are they worth it" every one of these is a public declaration of buying intent with a timestamp on it someone posted this 4 hours ago in r/[niche]: "I need [service] urgently. Budget is $15K. Prefer someone who actually knows what theyre doing and isnt sketchy" he saw the post at 9am pulled the username cross referenced linkedin found the email sent this at 10am: "hey [name], saw your post in r/[sub] about needing [service] urgently. we do exactly that — last client we booked 34 qualified calls in a month. free 15 min call?" reply at 10:11am call at 2pm signed $15K contract by 4pm 7 hours from public reddit post to signed deal from reading reddit in the morning this is the process: step 1: find the 5-10 subreddits where your buyers hang out step 2: run searches for "recommendation" "alternative to" "looking for" "anyone use" in those subreddits every morning step 3: filter for posts under 4 hours old with clear buying intent step 4: pull the username → cross reference linkedin → find their email step 5: send a 2 line email referencing their EXACT post step 6: warm call every positive reply within 30 minutes thats it last month: - 187 reddit posts scraped - 164 emails found (90% find rate) - 38 positive replies - 24 booked calls - 11 closes - $4,600 average deal - $50,600 in revenue from reading reddit while eating breakfast heres why this layers perfectly on top of a normal cold email system: your main campaigns are emailing 4,500 cold leads a day building pipeline at scale reddit is a surgical strike on top of that the guy on reddit literally JUST declared their problem hours ago the declaration is the qualifier theres no discovering pain points they posted the problem you showed up with the solution the sales conversation is already 90% done before the call starts its the highest intent cold email you can send because it might not even feel cold they had the problem at 9am you showed up at 10am thats not a cold email thats a well timed introduction and heres the part that should make every cold emailer sick: every single person on this app is scraping apollo fighting over the same 50 million contacts meanwhile reddit has 500 million monthly users posting their exact buying requests in public timestamped organised by niche completely uncontested free nobody in cold email is scraping reddit because nobody thinks of reddit as a lead source they think of it as a place to post memes while angry buyers are literally typing their credit card out loud every single day one of the most profitable lead source on the internet has been sitting there for 15 years organising itself timestamping itself qualifying itself telling you their budget telling you their pain telling you what they just got burned by and agency owners are still writing "hey firstname hope this finds you well" to marketing directors on apollo go open reddit search one of those phrases in a subreddit in your niche youll find 10 hand raisers before your coffee gets cold simples p.s. if youre an agency owner with a proven offer and want us to setup a cold email system that books you 10-30 calls per month - DM me "EMAIL" (you ONLY pay for qualified calls actually booked onto your calendar)

@kubadesign godly.website is a good shout too!

list of my favourite inspo sites: → land-book.com → inspo.page → saaspo.com → mobbin.design → rebrand.gallery made it a habit to look at designs everyday and see what's new. even 15+ minutes before the work starts is beneficial in the long run.

@p_millerd My fav genre of non-fiction is narrative non-fiction. The best ones that I've read: Say Nothing by Patrick Radden Kaffe Endurance by Alfred Lansing Under the Banner of Heaven & Into Thin Air by Jon Karekuer The Best Land Under Heaven by Micheal Wallis (more in the image)

What recent non fiction books do you actually recommend in public a lot? Not one that someone sent you but that you bought, read, finished and loved. A few I hear about a lot: tiny experiments and wanting What else?

@salonimig Station Eleven will cure even the strongest reading slumps!

Please drop your absolute top-tier book recommendations because I am in the slumpiest of reading slumps

@olegcoada Real designers are busy cooking it up for the clients!

X is a bubble. I’ve seen a lot of great design work on Pinterest, and most of it links back to Instagram.

Being consciously aware of my emotions and changing emotional status. Now when I see myself getting angry, frustrated or sad, I pause and try to unearth what's causing me to feel so. On most occasions, I realise I'm needlessly fretting over something completely out of my control.

What's one habit that quietly improved your life more than you expected?

@dark_bloomart27 @goodreads Go for it! I couldn’t put down that book!

@amythrawat @goodreads Just gonna add this to my list, I love anything on the redium girls so I’ll definitely be looking out for this!

What was the best book you read in March?

@_subiii_ is strategy in the room with us?

guys is any startup solving for joie de vivre

1 Brand. 3 Different packaging concepts. 10 years of brand design experience has taught me that there is always more -- more ideas, more breakthroughs, and more yet unexplored ways of crafting something special!

@rachcorrine I’ve got an entire playlist for lock in the shit up open.spotify.com/playlist/3iGcc…

NEED MUSIC RECS FOR LOCKING IN

@orenmeetsworld The internet we grew up with no longer exists

remember the verge? i always wonder what happened to some of those old school websites

@readswithravi I find it amusing that there are folks who have a strong stance for either. A book is a book. I read it because I like what it says. Physical books as well as e-books, both have their merits.

Do you still favor reading physical books over e-books?

@Lovandfear Rampaging through this! If anyone is looking for an adventure-laden true story of survival and humanity, give this chance!

what are you reading these days?

@Lovandfear First your body and then your life!

Does going to the gym actually change your life, or just your body?

@thebeautyofsaas this and the nagging feeling that you're experiencing too much joy and that this much joy surely comes with some downsides!

you will never regret spending days finding what brings you joy, sparks your imagination and makes you appreciate the beauty of life around you. art, sports, racing, books, nature, architecture, woodworking or music… you need to find your unlimited source of energy and inspo.

@artmonnk I design brand identities for modern brands