Andrew MacKay

Kuriboh appreciation post 🪽 #YuGiOh

Tolstoy with the best creative advice ever written down

@LeanderHofkes Niche?

Almost 20,000 followers on here. - Zero “value” threads in the last 12 months. - Zero engagement farming. Just posting results. What can I say, actions speak louder than words. I will start marketing more after I finish the current sprint I’m in.

@PulseDocs Let’s gooooooooooo

Did we create a Tech Documentary 🖥️ or a Horror Film 👻🔪 just now? 1st Video is out next week. Going to be a banger 🔥🔥🔥

Quincy Olivari got emotional talking about meeting his idol, Stephen Curry.

@StallionStreams @YouTubeCreators @YouTubeGaming Congrats bro!

He's only gone & done it... Everything just keeps going 📈

JJ Redick after the Lakers go on a 6 game losing streak

@LeanderHofkes @jamiewhiffen Can confirm, very entertaining

@jamiewhiffen I usually do it in Canva, provides my clients with entertainment as well when I draw the worst abominations they’ve ever seen.

Sketching out thumbnail concepts with pen and paper is very useful for creating unique images in the early stages of a YouTube Video. I'd highly recommend you do this step before jumping straight into Photoshop.

@LeanderHofkes @LeroyterBraak @ItsCozmosYT Highly recommend working with Leander, you won’t regret it.

🚨 ANNOUNCEMENT 🚨 I'm taking on 2 final clients for 1-on-1 work before starting my secret project with @LeroyterBraak In the past few months I've: - Helped @ItsCozmosYT go from 150,000 views per month after a guidelines strike to 2.9m views per month and counting. - Monetized a brand-new basketball channel with one video. The only 2 videos on it are at 200/400k now. - Revived @ShamPeeYT's channel from 10k views per video to 800-1M views per video - Revived and monetized Nev's Apex Legends channel with one video (160k views) All while running my own channel Justicul with over 350,000+ subscribers and videos with millions of views. Yes, you'll get someone with actual skin in the game helping you. Minimum retainer is €1500 per month. DM if interested.

@LeanderHofkes cooking

It took me 3 years to get my first video with over 1,000,000 views. It took me 1 year to do the same thing again. Now, I can get multiple per year. Here’s the strategies I use 👇🧵

@LeanderHofkes Damn I didn’t even realise it had 15k lol

Video from Ideation Class member Andrew is finally picking up after almost 30 days of impression retest cycles! This is why you should always let YouTube do its thing 📈

@LeanderHofkes That’s it I’m making videos about AI now

You're playing the YouTube game wrong ❌ This might be controversial, but hear me out. When starting a YouTube channel, you're probably looking for the "best" or "most profitable" niche. And while this is a good strategy for faceless automation experts that have experience and plenty of capital, it might not be the best for you. You see, with YouTube becoming more and more strict with their demonetization policy, and it being easier than ever to find niches with high demand and low supply through tools like 1of10 and Nexlev, there is a better option. Playing into your unfair advantage. Your unfair advantage is a positive attribute that sets you apart from the competition. This can be a skill, passion, hobby, character trait, or much more. For example, a basketball coach will have way more chance of success in the basketball documentary niche than with a celebrity news AI channel. Why? Because of his knowledge. You can literally grow in any niche on YouTube with the right video ideas, and the basketball coach's knowledge about certain events, players and teams will make his ideation process a lot easier and better. If you then pair this unfair advantage with editing, scriptwriting, thumbnail design, and voiceover practice, you'll have the skillset to not only make the best videos possible, but to also teach others when you're eventually scaling and automating more. The reason why faceless automation experts see a lot of success, is because they have both knowledge and capital. They test a channel with a few videos, see if it turns profitable, and then move on if this isn't the case. Their knowledge, experience and capital is THEIR unfair advantage. And you would see so much more success on YouTube if you played into your OWN unfair advantage.

@LeanderHofkes I wonder where the first point came from 🤔🤔🤔

If you're a freelancer in the YouTube space, here is what will put you in the top 0.01% 👇 - Editing: Understanding music composition and sound design - Scriptwriting: Understanding the concept of build-up, re-hooks & payoffs - Thumbnail design: Understanding viewer psychology Master these things and you'll literally get paid more than you know what to do with.

This

Trae Young last season: 26.2 PPG & 10.2 APG (No All-Star) Trae Young this season: 27.0 PPG & 10.9 APG (No All-Star)

@LeanderHofkes 🫡🫡🫡🫡

How do you know if the topic of your YouTube video will get views? We do this by figuring out the Total Addressable Market, or in YouTube terms, the total amount of views your topic can potentially get. There are two types of TAM to consider: 1. YouTube TAM, the total amount of demand that is proven to exist for the topic already. 2. External TAM, the hypothetical maximum amount of people who'd find your topic interesting. I normally only focus on YouTube TAM, as I like my decisions to be data-backed, but there are cases where external TAM can come into play as well (when something is trending on the internet in general for example). Now, how do you find your topic's TAM on YouTube? Well, it's very simple and free. Step 1: Type your topic or the keywords related to it in the YouTube search bar. Step 2: Sort by view count. Step 3: Note down how many long-form videos about this topic (not shorts) have over 1 million views. Step 4: Note down the amount of outliers (videos with more views than the channel's subscriber count). Step 5: Find and note down any small channels that have made videos about this topic and seen a lot of views. Step 6: Check the recency of all these outliers (less than 3 months ago shows that the topic is trending). Then, you answer the following questions: - Are there multiple videos with 1,000,000+ views? Great, the topic has demand. - Are there videos that have been outliers for channels? Fantastic, that means the topic reached a larger audience for them. - Are there small channels that have seen HUGE views on their videos about this topic? We're close to perfection here, channels in your same position have seen success. - Were some of the outliers uploaded last month? Time to act as fast as possible. Now, you can't just copy these videos and make the same story, title and thumbnail. That's where the unique twist comes into play. Without making your video different and unique from the rest, or way better, it will be hard to profit from the topic's demand. And it's a skill to successfully do this, a skill that many YouTubers lack. It's the reason why I created Ideation Class. A community where we help creators with video ideas, packaging, hooks, and much more. And after using this strategy for one of our members, the results speak for itself. Link is in bio if you're interested, we have a waitlist in place but I'll be accepting some people that come from this tweet.

19-year-old D'Angelo Russell waved off Kobe Bryant, i ain’t shocked about DLO confidences

Giannis scanning the QR code to get his free wings after the Pelicans miss two free throws

All this media coverage of Luka’s 73 point game last night has reminded me of the very first time I realized that he wasn’t going to be fairly covered. Luka’s 2nd season & 1st trip to the playoffs. Game 4. He drops 43/17/13 with a game winning 3 at the buzzer. Shaq’s response:

"But the fans didn't want what we saw last night in Atlanta... That was a disgrace... Did you see how they played defense last night?" Stephen A. Smith on Luka Doncic's 73-point game against the Hawks defense 🗣️ (via @ESPNNBA)