andymonfried

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andymonfried

andymonfried

@andymonfried

Founder of Lotame, acquired by Publicis, March 2025. NYC based. The journey is the prize. Views are my own. I march to the beat of my own jam.

Katılım Ağustos 2007
2.7K Takip Edilen2K Takipçiler
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andymonfried
andymonfried@andymonfried·
“The journey is the prize.” The concept of, “Built to Last” in the evolving Technology ecosystem, is an incredible and humbling team accomplishment. Truth is, I’ve worked alongside some of the best strategists, visionaries, builders, and bulldozers…who helped build this company over the past many years. I’m in awe. In awe of all of the many people who have been a part of this 18 year journey. The loyalty, the camaraderie, the friendship. I thank our partners, clients, employees and investors who helped make this professional dream, a reality. 18 years later. Thank you. #Lotame linkedin.com/posts/lotame_l…
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andymonfried
andymonfried@andymonfried·
@Eve_Barlow Totally and completely agree. The sheer # of people over the past few years who have tried to tell me (and others) that "White Supremacy" is the most dangerous challenge facing Jews in the US &, it turns out to be the most lucrative $ for the ADL & UJA, but not rooted in facts.
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Eve Barlow
Eve Barlow@Eve_Barlow·
The ADL doesn't need another press release, another "task force," or another celebrity fundraiser where they wring their hands about "rising hate". The ADL needs a reckoning. It needs a full, (potentially humiliating) but nonetheless cathartic rebrand. Strip the rainbow filters, retire the DEI seminars, and return to the one job it was built for: fighting Jew hatred and extremism without fear or favor. Elon Musk @elonmusk didn't invent the ADL's credibility crisis; he had the receipts and the platform to broadcast them. For years the ADL has played both victim and commissar. For years, it was soft-pedaling the "antisemitism" from the left to focus on Jew hatred from the "right side" of the political spectrum. October 7 exposed the grift. The same groups the ADL once platformed or excused as "activists" revealed themselves as eliminationists. The body count didn't lie. The silence, selective outrage, and pivot to "context" did. This is how the ADL saves itself: by admitting the mission creep. The pivot to woke social justice was always a category error. Jew hatred isn't a subset of "systemic oppression" bingo. It doesn't fit neatly into the oppressor/oppressed spreadsheet. It is a shape-shifting virus that thrives on conspiracy, envy, and the eternal need for a scapegoat; sometimes wearing a keffiyeh, sometimes a Hugo Boss uniform, sometimes a Che Guevara T-shirt. Pretending it's solvable through pronoun workshops and "punching up" rhetoric has left actual Jews more exposed, not less. Rebrand means refocus. Dump the "fighting hate for all" branding that turned it into just another progressive slush fund. Be explicit: the ADL's remit is the defense of Jews, Jewish institutions, and the truth about antisemitism in all its forms – left, right, Islamist, whatever. Track the funders of campus encampments that chant for intifada. Call out the Squad when they traffic in blood libels. Monitor extremism from white nationalists and from the "decolonisation" crowd that treats synagogues as settler-colonial outposts. Expose the abuse that LGBTQ+ Jews are experiencing at the hands of the so-called Pride parade. No more equations that magically make Jewish self-defense the real problem. No more partnerships with groups that view "Zionist" as a slur but "globalist" as analysis. The old ADL chased relevance by becoming the HR department for the revolution. It got thanked with betrayal. Post-October Jews learned the hard way that the intersectional coalition was never going to have their backs when the masks slipped. A leaner, meaner, single-issue ADL – transparent with its data, ruthless with its enemies, allergic to partisan capture – could actually do the work. It could pressure platforms without playing speech cop. It could expose funders of terror-adjacent NGOs instead of issuing reports that read like grievance studies. It could earn back the trust of people who now roll their eyes at every ADL presser. Musk's critique stings because it's partially earned. The ADL can moan about "billionaire interference" or it can do the uncomfortable thing: audit itself, excise the ideology that diluted its purpose, and become the sharp-eyed watchdog Jews desperately need again. History doesn't owe the organization a second act. It has to seize it. Drop the rainbow lanyards. Pick up the fight. The household name remains and must be reclaimed. And the hatred isn't waiting for your strategic plan.
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andymonfried
andymonfried@andymonfried·
4) They do have a "superiority" complex that they did not earn, nor pay for.... And, you are right -- Trump accelerated this friction a decade early.....and I for one could not be more pleased that he pushed this upon a continent that forgot who paid (in blood and sweat) for much of their capability to save and promote their "culture." The ride is over.
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andymonfried
andymonfried@andymonfried·
3) ....and they became arrogant. But, they did not earn nor pay for that supposed arrogance. Oil is now critical, and the backbone of prosperity, like it or not. Europe has no technology sector, has no strong miltary, and no energy independence. But, they have culture.... And, contempt of America. Now, they can shower and fund themselves as far as I'm concerned. B
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Joan Larroumec
Joan Larroumec@larroumecj·
Anglophone X is now flooded with Americans explaining how Europe was freeloading off the American empire, and cheering its coming end. I'm cheering too, so we're on the same side. But here's the funny part: MAGA has actually gaslit itself into believing the American Empire was a bad deal for America and a gift to Europe. (And that it was always this way - meaning they genuinely think their parents and grandparents were either idiots or naive philanthropists who, having Europe in the palm of their hand, decided to set up a system that worked against them.) As a result, MAGA is now dismantling its own empire. We haven't seen a self-own this spectacular since Germany blew up its own nuclear plants. There's always a moment in history when the metropole gets tired of paying for empire and loses sight of what it's getting out of it. We're there now. It's going to cost Europe dearly to exit its semi-protectorate status. But in the end, it'll be far better off for it. I put together a quick scorecard of what each side - America and Europe - gains and loses from the status quo. I'd encourage my American friends to take a look. So many of you have no idea how your own empire actually works. (1/2)
Joan Larroumec tweet mediaJoan Larroumec tweet mediaJoan Larroumec tweet mediaJoan Larroumec tweet media
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andymonfried
andymonfried@andymonfried·
Happy Passover...... This holiday is a guidebook for awareness, survival, and resilience. Despair & hope, all rolled into one meal, holiday, and roadmap. I took this pic last night, and I love it. Am' Yisrael Chai..... Good prevails over evil. "With a mighty hand, and an outstretched arm......"
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andymonfried
andymonfried@andymonfried·
@BrianMastFL - it was an honor & privilege to meet you sir. Made my day. Thanks for your continued service.
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Siggy Flicker
Siggy Flicker@siggyflicker·
Fuck off. Explain their Bible KORAN "Slay the unbelievers wherever you find them." Koran 3:28 "Muslims must not take the infidels as friends." Koran 3:85 "Any religion other than Islam is not acceptable." Koran 5:33 "Maim and crucify the infidels if they criticize Islam. Koran 8:12 "Terrorize and behead those who believe in scriptures other than the Koran." Koran 8:60 "Muslims must muster all weapons to terrorize the infidels." Koran 8:65 "When opportunity arises kill the infidels wherever you find them." Koran 9:30 "The Jews and Christians are perverts, fight them." Koran 9:123
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Speaker Julie Menin
Speaker Julie Menin@SpeakerMenin·
Today, on International Day to Combat Islamophobia, we stand with Muslim New Yorkers and reaffirm our commitment to confronting Islamophobic hate in all its forms.
New York’s strength comes from its diversity. Our city must be a place where Muslim communities can live, worship, and thrive with dignity, safety, and a true sense of belonging.
New York City Council@NYCCouncil

Today is International Day to Combat Islamophobia. The NYC Council reaffirms its commitment to Muslim New Yorkers: to fight discrimination in all its forms and build a city rooted in dignity and belonging for all.

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andymonfried
andymonfried@andymonfried·
@RepRashida Your plan is on schedule -- Globalizing the Intifada starts in your backyard. You are a disgraceful human.
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Congresswoman Rashida Tlaib
Congresswoman Rashida Tlaib@RepRashida·
The reports coming out of West Bloomfield are horrifying. I am praying for the safety of everyone at Temple Israel. No one should face violence anywhere, especially in a place of worship.
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andymonfried
andymonfried@andymonfried·
My instinct tells me we are only weeks away from Tucker Carlson hosting Ilhan Omar as a guest on his show. .......for the life of me......I cant figure out what could possibly unite these strange bedfellows...... If we were playing Wheel of Fortune, this might be a hint. Th*y b*th h*te JEWS.
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andymonfried
andymonfried@andymonfried·
@tkawaja weirdly enough, lots of opportunity right now going the other way. contrarian for sure, but it is "green space" with the right vision + services leverage (one to many, with scale)......
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Terence Kawaja
Terence Kawaja@tkawaja·
REMINDER: If you are truly transforming from a services business model to a platform business, you must show demonstrable operating leverage improvement: - higher growth - improving margins - better revenue / FTEs Otherwise it’s just marketing. Thank you for your attention to this matter.
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andymonfried
andymonfried@andymonfried·
About to go on @JEMPRadio at 5pm ET to do a proper tribute to @BobWeir .... You can stream here: jempradio.com - click play. Robert Weir, you enriched my life in so many ways, and I intend to express it. Photo credit: Stephen Lapides. He took this photo on a tour we did together in the spring of 1989...this one was Greensboro, NC: 3-31-89. Hope you can join me. "Never know now, just don't never know, no Well it's been heaven, but even the rainbows will end Now my sails are fillin' and the wind is willin' And I'm as good as gone again I'm still walkin', so I'm sure that I can dance....."
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Ian Atwood
Ian Atwood@AtwoodIan32412·
The Iran affair is widely understood to be a psy op, even by morally bankrupt Israel-aligned commentators, @tkawaja among them. Still, when manufacturing consent proves tedious, one can always content oneself with the quieter art of reaffirming allegiances.
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andymonfried
andymonfried@andymonfried·
@tkawaja @RioLongacre @BillAckman To be clear. I credited the author on FB below the pasted comment. That thread is here: x.com/detahmineh/sta…
Tahmineh Dehbozorgi@DeTahmineh

The Western liberal media is ignoring the Iranian uprising because explaining it would force an admission it is desperate to avoid: the Iranian people are rebelling against Islam itself, and that fact shatters the moral framework through which these institutions understand the world. Ideally, to cover an uprising is not just to show crowds and slogans. It requires answering a basic question: why are people risking death? In Iran, the answer is simple and unavoidable. The people are rising up because the Islamic Republic of Iran has spent decades suffocating every aspect of life—speech, work, family, art, women, and economic survival—under a clerical system that treats liberty as a crime. There is no way to tell that story without confronting the nature of the regime. Western media refuses to do so because it has fundamentally misunderstood Islam. Or worse, it has chosen not to understand it. Islam, in Western progressive discourse, has been racialized. It is treated not as a belief system or a political ideology, but as a stand-in for race or ethnicity. Criticizing Islam is framed as an attack on “brown people,” Arabs, or “the Middle East,” as if Islam were a skin color rather than a doctrine. This confusion is rooted in historical illiteracy. Western liberal media routinely collapses entire civilizations into a single stereotype: “all Middle Easterners are Arabs,” “all Arabs are Muslim,” and “all Muslims are a monolithic, oppressed identity group by white European colonizers.” Iranians disappear entirely in this framework. Their language, history, and culture—Persian, not Arab; ancient, not colonial; distinct, not interchangeable—are erased. By treating Islam as a racial identity rather than an ideology, Western media strips millions of people of their ability to reject it. Iranian protesters become unintelligible. Their rebellion cannot be processed without breaking the rule that Islam must not be criticized. So instead of listening to Iranians, the media speaks over them—or ignores them entirely. There is another reason the Iranian uprising is so threatening to Western media is economic issues. As you know, Iran is not only a religious dictatorship. It is a centrally controlled, state-dominated economy where markets are strangled, private enterprise is criminalized or co-opted, and economic survival depends on proximity to political power. Decades of price controls, subsidies, nationalization, and bureaucratic micromanagement have obliterated the middle class and entrenched corruption as the only functional system. The result is not equality or justice. It is poverty, stagnation, and dependence on government’s dark void of empty promises. Covering Iran honestly would require acknowledging that these policies are harmful. They have been tried. They have failed. Catastrophically. This is deeply inconvenient for Western media institutions that routinely promote expansive state control, centralized economic planning, and technocratic governance as morally enlightened alternatives to liberal capitalism. Iran demonstrates where such systems lead when insulated from accountability and enforced by ideology. It shows that when the state controls livelihoods, non-conformity becomes existentially dangerous. That lesson cannot be acknowledged without undermining the moral authority of those who advocate similar ideas in softer language. Western liberal media prefers not to hear this. Acknowledging it would require abandoning the lazy moral categories that dominate modern discourse: oppressor and oppressed, colonizer and colonized, white and non-white. Iranian protesters do not fit. They show that authoritarianism is not a Western invention imposed from outside, but something many societies are actively trying to escape. That is what terrifies Western liberal media. And that is why the Iranian people are being ignored. So the silence continues.

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Terence Kawaja
Terence Kawaja@tkawaja·
@andymonfried just posted this in response on Facebook: This explains it well. The Western liberal media is ignoring the Iranian uprising because explaining it would force an admission it is desperate to avoid: the Iranian people are rebelling against Islam itself, and that fact shatters the moral framework through which these institutions understand the world. Ideally, to cover an uprising is not just to show crowds and slogans. It requires answering a basic question: why are people risking death? In Iran, the answer is simple and unavoidable. The people are rising up because the Islamic Republic of Iran has spent decades suffocating every aspect of life—speech, work, family, art, women, and economic survival—under a clerical system that treats liberty as a crime. There is no way to tell that story without confronting the nature of the regime. Western media refuses to do so because it has fundamentally misunderstood Islam. Or worse, it has chosen not to understand it. Islam, in Western progressive discourse, has been racialized. It is treated not as a belief system or a political ideology, but as a stand-in for race or ethnicity. Criticizing Islam is framed as an attack on “brown people,” Arabs, or “the Middle East,” as if Islam were a skin color rather than a doctrine. This confusion is rooted in historical illiteracy. Western liberal media routinely collapses entire civilizations into a single stereotype: “all Middle Easterners are Arabs,” “all Arabs are Muslim,” and “all Muslims are a monolithic, oppressed identity group by white European colonizers.” Iranians disappear entirely in this framework. Their language, history, and culture—Persian, not Arab; ancient, not colonial; distinct, not interchangeable—are erased. By treating Islam as a racial identity rather than an ideology, Western media strips millions of people of their ability to reject it. Iranian protesters become unintelligible. Their rebellion cannot be processed without breaking the rule that Islam must not be criticized. So instead of listening to Iranians, the media speaks over them—or ignores them entirely. There is another reason the Iranian uprising is so threatening to Western media is economic issues. As you know, Iran is not only a religious dictatorship. It is a centrally controlled, state-dominated economy where markets are strangled, private enterprise is criminalized or co-opted, and economic survival depends on proximity to political power. Decades of price controls, subsidies, nationalization, and bureaucratic micromanagement have obliterated the middle class and entrenched corruption as the only functional system. The result is not equality or justice. It is poverty, stagnation, and dependence on government’s dark void of empty promises. Covering Iran honestly would require acknowledging that these policies are harmful. They have been tried. They have failed. Catastrophically. This is deeply inconvenient for Western media institutions that routinely promote expansive state control, centralized economic planning, and technocratic governance as morally enlightened alternatives to liberal capitalism. Iran demonstrates where such systems lead when insulated from accountability and enforced by ideology. It shows that when the state controls livelihoods, non-conformity becomes existentially dangerous. That lesson cannot be acknowledged without undermining the moral authority of those who advocate similar ideas in softer language. Western liberal media prefers not to hear this. Acknowledging it would require abandoning the lazy moral categories that dominate modern discourse: oppressor and oppressed, colonizer and colonized, white and non-white. Iranian protesters do not fit. They show that authoritarianism is not a Western invention imposed from outside, but something many societies are actively trying to escape. That is what terrifies Western liberal media. And that is why the Iranian people are being ignored. So the silence continues.
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andymonfried
andymonfried@andymonfried·
@mjbarash That’s funny. And, true. Purposely…. We call it, “Earned Media.” :) You complete (and validate) our thesis. Thank you Matt. :)
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matt barash
matt barash@mjbarash·
When you ask me how to pronounce Lotame
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mcswik
mcswik@keithmcsweeney·
@andymonfried @JEMPRadio always love your show! Killing it as always! My brother and I appreciate you! Have a great thanksgiving week! ✌️❤️🎶
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andymonfried
andymonfried@andymonfried·
There is weird evolution that is happening in our industry. Over the past decade plus, @TheTradeDesk has positioned themselves as the alternative (and the good guys) when it comes to them building a business (and delivering value) for brands and agencies, in the programmatic landscape......specifcally as an alternative to @Google I applaud them. They built a tremendous company, and have been incredible entrprenuers, operators, and marketers. Perhaps the best in our ecosystem of Advertising Technology. It is no small feat. One of their core thesis over the last many years, was "We are the anti-Google" -- meaning, we are the "good guys" and we do things differently, and always defer to the ethical and transprent way of doing business on behalf of clients, and partners who work with us......all the while building an empire. However, no longer. They became what they preached against, and more to the point, once they got big enough, they became the new industry "bully." @TheTradeDesk has morphed into the new Google, and is now fully throwing their muscle and weight around in a manner that hurts competition, negatively impacts the market, all in an effort to "own" the chain of events around addressablity, enrichment and connectivity. TTD is a powerhouse, I just hope they realize that their ascent to the most dominant player in our industry comes with a realization that Google never had...... A rising tide lifts many boats (when you become the biggest) - and not simply, "lets crush and own the entire data and media" chain of programmatic advertising..... I think it is just weird when a person or a company evolves (through it's methods and tactics) of literally turning into what they despised most...... Anti-competitive, and monopolistic.
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