Abigail Posner

Excited to finally share the full #OpenCreativeProject report. Created with @Contagious, @benedictevans, & @BainandCompany, our goal is brought ignite a conversation around the impact that #creative can have in a rapidly evolving world. Read more here: bit.ly/3JhjooN

You're not a collection of parts.Ur brain is a murmuration—everything affecting everything else.Yet we file ppl into boxes.When u categorize people, you don't see them.What if u saw ppl as murmurations instead of machines? Human Code Newsletter Link in bio.

Fewer than 1/2 of high school seniors have dated. In the 80s? It was 85%. While we debate how AI will reshape society there's a diff crisis unfolding right now. My latest piece explores this & how the connecting us to others is the that which connects us to ourselves. Link in bio

When did fun become something we stopped taking seriously? New Human Code is up on why fun isn’t extra—it’s fuel for creativity, connection, and resilience, plus the full video of interviews & a few quick exercises to spark more of it this week.

Most see AI as cold & analytical. But what if it unlocked deeper creative flow? Our latest #AnthroAI convo explores how AI creates visceral connections—like painting that becomes music in real-time.Is AI an exit from creativity, or a bridge to something more profound?

New year, same question: What’s your edge in an AI world? Launching Human Code, my video-rich newsletter on mastering what makes you human—so your ideas, influence, and impact hit harder than ever. Subscribe & watch the intro vid 👇 bit.ly/49ct7tR

If you’re using AI for answers only you’re doing it wrong. In our latest Anthro AI drop, Tom Maschio flips the script: The beauty of AI is Diagnostic Wayfinding.Ex: medicine. AI should be a "cognitive map" that helps doctors navigate data to find their own path

The AI creativity debate misses the point: it's not just steps, it's the emotional core.We need that exhilaration—that feeling when a truly new idea slams into you. That's the human payoff.The real challenge should be will we design tools that respect that emotional experience?

BREAKING: A new poll has put Zohran Mamdani and Andrew Cuomo within five points of each other. This race isn’t over, make sure to vote.

New in @TheDrum: @Tom Maschio and I on the force that turns creators into movements — flow. Think Outdoor Boys energy: raw, real, unstoppable.
That’s what brands need now. Watch the video + read the article → bit.ly/49y2vns #TheDrum #FlowState #TheOutdoorBoys

In our latest *Anthro-AI Series* conversation, anthropologist, Tom Maschio, & I explored a key rhythm for working with AI: Fast & Slow. ➡️ FAST for the data ⬅️ SLOW for the deep human insight AI’s “limitations” aren’t flaws—they’re signals to pause, think, and interpret.

Had a totally diff kind of convo w/ @JamesSlezak3 from @swayable at @advertisingweek What really stuck w/ me: AI-driven ad testing doesn’t kill creativity — it protects it, helping great ideas live. Here’s to tech meeting human imagination — & making us better storytellers

Tomorrow!… First Principles Thinking: Grounding AI and Ad Testing In What Actually Matters. Hope to see you in the room (or hear your thoughts after)! Join us Monday morning on the Tech Stage, October 6 at 11:40 AM. #advertisingweek

Next week at #awny I’m diving into how AI is reshaping the future of creativity & why keeping humanity at the center has never been more essential. I will be hosting the panel, “First Principles Thinking: Grounding AI and Ad Testing In What Actually Matters Join us Oct 6 11:40 am

Are your Ai answers too comfortable? As an anthropologist, the true breakthrough insight is in the consensus. It's in the outlier. AI is brilliant at giving us the centrist answer. But if you stop there, you miss the profound interpretations We need to push beyond the average

Excited to team up with @jamesslezak, Founder & CEO of @swayable, at #AdvertisingWeekNY! 🎤✨ We’ll be live on the Tech Stage Monday, Oct 6 at 11:40 AM—diving into AI + human creativity: how tech can amplify (not replace) the magic of human insight. See you there!

“Never, ever underestimate the power of humor to really connect” — one of the first principles I ever learned in advertising. And I hold this to be true no matter our form of communication! Thank you @strategist_revival for bringing me back to my early days in the biz!

In our ongoing #AnthroAI series, anthropologist, Tom Maschio & I explore the possibility that AI might not be an omniscient overlord, but rather a creative ritual. AI can be seen as a liminal space—that powerful in-between where old patterns dissolve & new possibilities emerge.

Still buzzing from the NYFW show by Nabys Vielman ✨🔥 The looks were bold, the crowd was electric, and the whole night was peak New York energy. Loved running into old friends and making new ones — fashion week magic at its best. 🖤

@digitalbenji So interesting! Thanks for sharing that information— now if only the bro products would reinforce that!

Bro podcasts might just hold the key to understanding modern masculinity. Not b/c of the noise — but because of the search. If you’re a creator or marketer trying to reach guys, this matters. A lot. Get more fromTom Maschio’s & my piece in @thedrummag bit.ly/4fV4ofg