ARI HOFFMAN

#1 "When we share parts of ourselves, you have to trust the others in the room. But with that vulnerability comes with great reward. It’s the only way you can come forward with your full self. It’s hard, you’ll make mistakes... #Relevance360 @netflix @coveo

Another incredible stop in LA capped off with the @AlaskaAir lounge! Sandi Toll Sepenuk truly understands excellent customer service!!

@ABC7 Left at 230pm and were fine

Hundreds get stuck at high elevation after malfunction on Palm Springs Aerial Tramway abc7.la/4q9VrTL

Enjoying another bluebird day here on the @mtbachelor deck!! Doesn’t get better

⁦time to focus on faster app updates@AlaskaAir⁩ The plane just started unloading

Wow!! @united helping @girlscouts through their #GirlsInAviation day. Filled with exciting information, inspiring stories, and just some ‘plane’ old fun.

@DomNicastro @Amplitude_HQ go Phil!

#30secondvendorchallenge #INBOUND24 @Amplitude_HQ

@Amplitude_HQ @HubSpot BOOM!!!!

@HubSpot & Amplitude are joining forces 🤝 Today we're announcing a strategic partnership to help GTM teams prioritize leads, improve sales conversion, and retain more customers. Learn more: bit.ly/4euQM8r

Sometimes, what your customers *aren't* doing is just as important as what they *are* doing 👀 Camilla Edwards, Senior Product Manager at @SafetyCultureHQ, shares her aha moment: bit.ly/3WRAeQX #AmplifyYourAha

To drive growth, everyone on your team needs to be on the same page. Enter Amplitude's (✨revamped✨) North Star Playbook! Learn how to find your North Star Metric and use it for better product growth and team alignment 💫 bit.ly/3WQfZTR

@spenserskates 🤯🧘🤯🧘

It's not every day that I get to talk about something that I think will change the future of analytics. Today is one of those days. Introducing: Snowflake Native Amplitude One of the top requests we get from data leaders is to be able to leverage all the investment they've made in their Data Cloud with Snowflake by having Amplitude run directly on top of the data. Today we are able to deliver on that promise. Snowflake Native Amplitude is the same Amplitude Analytics our users know and love, completely replatformed on Snowflake. No ETL, no multiple copies of the data, no issues with data drift or mutability. Amplitude querying directly on top of Snowflake via SQL and returning the results in our point and click dashboards. @curtisbliu and our engineering team spent the last 3 years creating a version of Amplitude Analytics that works with SQL natively on top of Data Warehouses. This required a massive engineering effort. We rebuilt all of our chart querying capabilities, from segmentation, to funnels, to retention, to journeys, to event properties, to every other chart type on top of the data warehouse. We needed to ensure essential features like user timelines, complex segments, microscope, and cohorts worked effectively in the same way as they did on our existing custom Nova database. We then spent a huge amount of time optimizing the hell out of the performance. (Data Warehouses are SLOW if you don't tune them correctly, particularly on critical reports like funnels and user journeys.) As a result, @Amplitude_HQ is now the first fully replatformed enterprise app on @SnowflakeDB. It just works. Sign up for free and start using it right away! We also believe in this so much that we are going big right out of the gate with the launch. Anyone can use full Amplitude analytics, up to 5 seats, completely free of charge. Data leaders have been begging me for this functionality from Amplitude for years. We are excited to finally deliver it today. Read more (and signup!) on Snowflake Native Amplitude here: amplitude.com/blog/snowflake…

@Amplitude_HQ what an incredible way to enhance not only your understanding of your customers' experiences, but take action and build for a more frictionless future.

Whether you’re a new startup or a global enterprise, say goodbye to guesswork, and hello to data-driven decisions 👋 bit.ly/4aUN9HC

From millions of seemingly unrelated data points, we offer insights into your customers' experiences and show you how to improve and evolve 🚀 Welcome to Amplitude. bit.ly/4aUN9HC

Earlier today, had the chance to host @spenserskates, he founded @Amplitude_HQ and took it public. Currently trading at $1.1B Highlights 👇 On hiring: Hire in batches. This was consistent with advice from other founder friends. If you are hiring for two roles, hire four people. On raising: Talk to 100+ investors if you have to. Take 6 months, 9 months or whatever it takes to close the round. Twenty $50k checks in a $1m round is a bad strategy. On marketing: The marketing function didn’t exist at Amplitude until their Series B at least. Let the customers do the talking. Build a great product and deeply understand customer pain points. Ask them to rank it on a 1-10 scale. Only focus on problems rated 8-10. 90% of the sales job is listening. On going public: Go for a direct listing. Thanks for having me @StartupGrind @DerekjAndersen @karliekrieger and thanks for hosting it at DU again!

@lesliempr @DollyParton ??

Absolutely can’t get over @DollyParton. Dead. Died. Gone. #DollyParton

Episode 076: @arigobie, VP of Customer Marketing & Advocacy @influitive, talks about customer marketing and why rebel intrapreneurs should prioritize it.

Episode 076: @arigobie, VP of Customer Marketing & Advocacy at @influitive, talks about customer marketing and why rebel intrapreneurs should prioritize it. We talk about: 1/ Why companies that are thriving are leaning into customer-first marketing 2/ Story of a company recruiting an entire customer advocacy team. WHOA! 3/ What it looks like when a company pays lip service to your function. And how to spot it. Get the entire conversation and subscribe: Rebel Intrapreneur: #details" target="_blank" rel="nofollow noopener">rebelintrapreneur.com/p/076-ari-hoff… Apple: podcasts.apple.com/us/podcast/076… Spotify: open.spotify.com/episode/1eShzX… Promo: Rebel Intrapreneurs use the Strategyzer Business Model Canvas FigJam template to turn possibilities into plans. Learn about the business model canvas FigJam template here and Try FigJam for free: psxid.figma.com/d8auy7 #customermarketing #intrapreneur #intrapreneurship