arthurk.eth
8 posts
Your media buyer does these manually every week.
Each one is now a free Claude Code skill 👇
that runs on a CSV export in under 2 minutes
1/ Creative fatigue scanner
Tags every ad healthy, warning, or critical based on CTR, frequency, CPC trends.
2/ Wasted spend finder
Zero-conversion ads grouped by theme with exact dollar amounts.
3/ CPA spike diagnosis
Isolates the cause. Ranks by dollar impact.
Fixes the biggest leak first.
4/ Audience overlap detector
Maps all ad sets against each other.
Flags self-competition.
5/ A/B test analyzer
Statistical significance + sample size.
Stops you calling winners too early.
6/ Budget reallocation modeler
Models CPA at different spend levels using your actual data.
7/ Weekly performance report
Exec summary, creative rankings, audience breakdown, action list.
Ready to send.
8/ Ad copy generator
Brief in, 20+ variations out.
Placement specs baked in.
9/ Competitor ad library analyzer
Their active ads → grouped by theme → top hooks identified.
10/ Lookalike audience refresher
Flags degraded lookalikes.
Recommends new seeds and what to retire.
All free. All open source:
→ irinabuht12-oss/marketing-skills
→ AgriciDaniel/claude-ads
→ coreyhaines31/marketingskills
→ mathiaschu/meta-ads-analyzer
No API keys.
No account access.
Just CSV + Claude Pro ($20/mo).
The analysis is automated.
Your media buyer just presses the buttons.
Comment "Skills" and I'll send you the full pack.
(must be connected)
English
Clay’s new pricing is probably my fault. We were paying $314 a month, but using (based on their new model) $214,087.50 worth of Clay a WEEK. Here’s the story:
A year ago Clay's head of product hopped on a call with me.
I told him we were hitting their platform 17.3 million times per week.
Almost all custom events (i.e. HTTPs)
I remember his response being something close to "Holy shit, I think you are the largest user of Clay"
I said yeah that doesn't surprise me.
But then it also came up that we were only paying $3,769 a year.
We talked about HTTPs, custom integrations, how we were basically using Clay as a giant API orchestration layer.
I knew his wheels were turning.
If you saw my last post, you know we eventually replaced Clay entirely with a $200/mo Claude Code subscription. 272,000 leads per second vs Clay's 27 hours for the same volume.
But before we left, we were the perfect case study for why Clay's old pricing was broken.
$314/mo for 17.3 million weekly, for what they now call ‘actions’.
Run the math. We were paying $0.00001815 per action.
Clay announced their new pricing structure. They split everything into Data Credits and ‘Actions.’
Actions are HTTPs, custom integrations, API calls. The exact things we were doing 17.3 million times a week.
The new price per action credit works out to about 1.24 cents each. A 681% price increase for us
I know you might say, "But Clay is letting people stay on the old pricing if they want," and I hear you
but
I also don't know how it makes me feel that someone brand new would have to pay $856,350 per month to get the same advantages I had when I was starting out only 3 years ago.
I'm not saying that one call caused the entire restructuring.
But I am saying their head of product learned that day that someone was running 17 million HTTPs a week for the price of a nice dinner.
And now every HTTP costs 1.24 cents.
anyways
For the last year, we've been trying to figure out how to get off of our dependency on Clay.
That was until Cursor / Claude Code / Codex came out
My VP of Growth, @James, who doesnt know how to write a single line of code, touched Claude Code for the first time
And three weeks later he replaced Clay for us
We could process 272k rows per second now for the cost of a Claude Code sub
My last post was about that system
Then after that post, Clay announces new pricing that specifically monetizes the exact thing we were doing at a massive scale.
Coincidence? Maybe.
But
I may owe everyone using Clay an apology
If your Clay bill just went up, you can probably blame me for that one. Sorry!
I put together a system blueprint of what I did to replace Clay for myself -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works.
Reply CODE below and I'll DM it to you.
English
CLAUDE + MCP just automated 100% of my Facebook Ads reporting.
This MCP integration turns Claude into your personal Facebook Ads analyst.
Ask questions in plain English.
Get full performance reports with charts in seconds.
Perfect for agencies & e-comm operators who are tired of wrestling with Ads Manager.
Here's the problem:
You need a quick performance snapshot for a client call.
So you're digging through Ads Manager, pulling metrics into spreadsheets, building charts manually, formatting everything into something presentable.
30 minutes later, you've got one report.
Claude + MCP does it differently:
→ Connects directly to your Facebook Ads account
→ Pulls all performance data automatically
→ Calculates ROAS, CPA, conversion rates on demand
→ Generates charts and visualizations in real-time
→ Builds complete client-ready reports from scratch
No Ads Manager tabs.
No spreadsheet wrangling.
No formatting headaches.
What you can ask Claude:
- "How did my campaigns perform last week?"
- "Which ad sets have the best ROAS?"
- "Build me a client report for October"
- "What's killing my conversion rate?"
One prompt. Full report. Done.
Built with Claude MCP.
Want the complete MCP setup?
> Comment "CLAUDE"
> Like this post
And I'll send it over (must be following so I can DM)
English
I run my meta ads with @openclaw for $0/month 😱
here's the system that runs autonomously:
step 1: daily health check
→ social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled)
→ am I on track? what's running? who's winning? who's bleeding? any fatigue?
→ the same 5 questions I asked Ads Manager every morning for 20 years
step 2: catch dying ads before CPA spikes
→ @OpenClaw pulls daily frequency by ad
→ frequency > 3.5 = audience is cooked, CTR is about to drop
→ this one signal saves more money than any dashboard
step 3: auto-pause bleeders + shift budget to winners
→ CPA > 2.5x target for 48hrs? auto-pause. no hesitation.
→ ranks every campaign by efficiency. recommends shifting spend.
→ last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30%
step 4: write new ad copy from your winners
→ agent analyzes what's working (hooks, angles, CTAs)
→ generates variations based on the patterns in YOUR top performers
→ copy modeled on what already converts in your account.
step 5: upload ads directly to your account
→ new creative + copy
→ live in @Meta Ads Manager
→ no more downloading, formatting, clicking through the upload flow
→ agent handles the entire publish cycle
step 6: content concepts + morning brief
→ spots patterns across winners and suggests what to test next
→ delivers everything to Telegram, Slack, wherever you want it
→ 90 seconds to read. reply "approved." done.
input: your ad account + your target CPA
output: an AI that monitors, kills, scales, writes, AND uploads your ads
dozens of hours in ad manager → 1 text message
I packaged the entire system as the Meta Ads Kit.
5 @OpenClaw skills:
- meta-ads (daily checks + auto-pause)
- ad-creative-monitor (fatigue detection)
- budget-optimizer (efficiency scoring + shift recs)
- ad-copy-generator (writes variations from your winners)
- ad-upload (publishes creative directly to your account)
giving it away free.
comment ADS + like + follow
(must follow so i can DM)
English
arthurk.eth retweetledi
We’ve just released the exact Hook System behind £400M+ in DTC revenue, built to help you create visually distinct, scroll-stopping hooks that actually scale.
Last week I shared an insight that Meta’s new delivery system (Andromeda) doesn’t just look at messaging, it looks at visual similarity.
If two ads have the same structure and layout, they’re basically the same in Meta’s eyes… even if the script changes.
We’ve been seeing this play out across accounts spending £500K+/mo.
Meta’s Andromeda algorithm now actively rewards creative that’s visually and conceptually distinct.
That means:
→ A new script isn’t enough
→ A new creator isn’t enough
→ If it looks too similar, you’re throttled
We’ve been working behind the scenes to build a hook framework that solves this. Here's what's inside
- The 9 types of hooks that still win attention (mapped to tone, audience + angle)
- Our top performing examples
- Prompt banks to generate fresh hooks across personas on VEO3
- Advanced hook techniques that actually unlock incremental reach
This isn’t a swipe file, it’s a system for scalable, visually distinct hook creation.
Want it?
Retweet this post
Comment “Hooks”
Make sure you're following so I can DM you!
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arthurk.eth retweetledi
