Atomic Number 8
70 posts

Atomic Number 8
@atomicno8
Creative strategies for launching & growing beloved brands.



While the concept of brand might evolve as technology rapidly advances, its role is as important as ever. This and more learnings from @Cannes_Lions through the lens of belonging & brand, a short 🧵 Full here, @viamirror: rb.gy/uxbxp


Why are so many emerging tech (web3, blockchain, AI, etc) brands afraid to use humans in their visuals? People are likelier to adopt if they can see themselves using the product. Just look at @Apple ads over the years; even @NotionHQ & @airtable use humans in illustrations






This week my first NFT launches. While it’s a new medium for me, I’ve been interested in the interaction of art and science since the inception of my career as an artist. Here’s a bit more of my backstory – and my first thread 🧵👇

Every web3 product's website ever.

