Atishay

The EXACT script that got a positive response from a $1B+ company - Blue Origin (Bezos’ Space Travel company 🚀) In just ONE week of outreach [THREAD]

You can qualify leads for BANT before they even book a call. Budget: one question on the form asking if they're comfortable investing at your level Authority: target owners and C-level directly in your outreach Need: confirmed the moment they book a call with you Timing: give options on the form (immediately, 2 weeks, 1 month, not sure) Qualify early. Waste fewer calls. Close at a higher rate.

@matthewsynteria true

@axtalks I used to agree with this but when I A/B tested a really short “wondering if you saw this” style step 2 I saw it does really well sometimes depending on the niche.

"Following up on my previous email" is begging. "Just checking if you had any thoughts" is begging. Every follow-up must come from a position of status. Share a case study. Explain part of the problem you solve. Sell the call. If you have nothing new to add, don't send it.

Most outbound agencies guarantee appointments. We guarantee outcomes. Every stage of the pipeline has a KPI and a backup mechanism: PCPL too high? We test more aggressively at no extra cost. Speed-to-lead failing? We place dedicated appointment setters. Show-up rate below 75%? We add human touchpoints and redo pre-call nurture. Qualified rate below 60%? We go back to step one and fix targeting. The process has safety locks at every stage. That's how you guarantee results instead of activity.

Every outbound campaign leaks at one of 4 stages. Find yours: 1. Not enough positive replies → test more volume and more angles 2. Replies but no appointments → fix speed-to-lead and follow-up quality 3. Appointments but no show-ups → add pre-call nurture and human touchpoints 4. Show-ups but not qualified → revisit targeting and offer Find your leak. Fix that one thing. Then scale. We've debugged this across 150+ businesses. The leak is almost always in stage 1 or 2.

Getting a lead to book a call is step 1. Getting them to actually show up is a different problem. This person heard from you once through an email. They have almost no incentive to show up. Your job between booking and the call is to make them feel like they already trust you. Send them examples of people like them who got the result they want. Not a company deck about how long you've been in business. They care about whether you can get them the outcome, not your origin story. Text reminders the day before. A call the morning of. Make the meeting link easy to find. Give them room to reschedule. The work between booking and showing up is where most leads die.

Loan and funding emails land in spam the most. The reason is the exact thing that makes them so easy to send. A loan offer applies to any business. So anyone can pull a list of all businesses and blast the whole thing. They do zero segmentation because the offer never demanded ANY. If your offer is nuanced, you have to do the segmentation and the copy work that comes with it. That work keeps you out of spam.

When a prospect replies with interest, they gave you permission to follow up. Most salespeople follow up twice, declare the lead dead, and move on. We follow up 8 to 12 times after a positive reply. Every touch adds value, shares a win, or sells the next step. We've done this across 150+ businesses and 100+ industries. The lead wasn't dead. You were just impatient.

Stephen who runs a marketing agency closed 3 clients from 4 appointments we booked in his first week. And I’d love to take credit for this but the truth is… Cold emails didn't “close” those deals. A Cold email has ONE job: turning strangers into interested replies. Turning those replies into clients is a separate system, and speed is the first half of it. Respond to every positive reply inside 5 minutes. Call inside that same window. Then keep following up until they book or tell you to stop. The email opened the door. His sales process closed it. Build both or neither works.

@canersoez 💯

@axtalks We have actually tracked the booking rate over speed to lead and it looks exactly like in the big studies made about this stuff. So cool. (Had to draw it because I’m on my phone enjoying a cigar + coffee)

"We reply the same day, that's fast enough." After 5 minutes, the likelihood of a lead responding again drops 80%. They replied to your cold email between meetings from their phone. By the time you write back 3 hours later, they've forgotten you exist. Speed-to-lead is the difference between closing a lead and losing them to the next meeting on their calendar.

We send 5M emails/month. The mistake that kills most campaigns before launch: emailing everyone in an industry instead of people already spending on what you sell. $5k/mo marketing services don't work on brands with zero marketing budget. Filter for existing demand. That's where cold email actually converts.

meeting w Nobu > reservation at Nobu

“we generated 100 positive replies in 30 days for our client” What these guys WON’T tell you, is how many calls they booked. Because 99% of agencies don’t care. It’s not their “job” to book calls. The ONLY number they get judged on, is positive replies. So their advice is always: • soft CTAs • lead magnets • personalized videos • over directly asking for the meeting. And it works... those emails DO pull far more positive replies than a direct ask. But a positive reply isn't a booked call. When someone saying "sure, send it over”... a huge chunk of those people never touch your calendar. And still, plenty of agencies don't care, because booking the call isn’t their job. They generate the replies and blame the CLIENT when nothing converts. Same story with a lot of GTMEs. They produce positive responses and hope the sales team does the rest. There's nothing wrong with a soft CTA or a lead magnet. The problem starts when replies are the only thing someone gets paid to produce. For us, a positive reply is where the REAL work starts. We call and text literally every single positive reply, relentlessly, until the meeting is on the calendar. Just a heads up.

I’ve never heard anyone talk about this… But many “big name” cold email agencies are FAR from the experts they appear to be. The average person would be surprised at their actual level of competency. I've sent cold email for 6 years, And a lot of the claims being made right now… they just aren't true. The latest one making the rounds: "cold email is dead." What's actually happening is the channel keeps getting harder, and it has been for years. And whenever it gets harder, a new wave of people announce it's dead and walk away. HARDER means you have to keep evolving to do it right. DEAD means you get to stop. I've watched plenty of agencies come and go. Meanwhile we still book 1000+ calls for our clients every month, sending at actual high volumes (yes, actual meetings and not positive replies disguised as leads) So no, the channel didn't die. The people who are saying that either: 1. Are trying to sell you something 2. Quit and just needed a cop out As long as people have inboxes, and as long as people check them, cold email WORKS. It comes down to who's willing to keep evolving with it.

Nobody hires a surgeon because the practice has been open for 12 years. They hire the surgeon because 98% of patients walk out healthy. Your prospects don't want your service. They want the result your service delivers. You're the vehicle to their desired outcome. Position yourself accordingly.

Cold email works on people who already know they need what you sell. You can't educate someone on why marketing matters in 50 words. But you can sell marketing services to someone already investing in it. Target businesses spending on the solution you provide. That's where cold email actually converts.

Cold email is a testing game. The reason you need 1,000+ emails/day is because finding a winning angle takes 5 to 20 tests. At 100/day you're learning 10x slower than everyone else competing for the same prospects. We've sent 30M+ emails and tested hundreds of angles. Volume buys you learning speed, not just more at-bats.

the moment i realized i needed to change my definition of success was when i got the job at amazon and thought "what next?" that question changed everything the goals people gave me weren't big enough

this is not to throw shade on ppl that are starting out btw everybody starts somewhere but when u claim multiple millions in pipeline and deliver bad takes consistently you out yourself to the ppl that know

its funny seeing bad takes on the TL from ppl that started w cold email a few months ago delivered with such absolute conviction that it'd make u doubt your whole life some ppl spend 2x your MRR just on their infra bill sit down lil bro