Barbara Burger

2K posts

Barbara Burger banner
Barbara Burger

Barbara Burger

@barbaburg

Entrepreneur Online Marketing mit @onlinestep SEA & SEO für KMU. Gerne auf Reisen, happy in Zürich. Moved to bluesky

Zürich Katılım Haziran 2013
571 Takip Edilen529 Takipçiler
AdsLiaison
AdsLiaison@adsliaison·
🎉Today our MMM, Meridian, is launching globally. 🙌 In addition to providing extensive technical documentation, we’re also announcing a new certified measurement partner program to help marketers get started with Meridian. Meridian features 3 distinctive methodologies to help marketers make more informed x-channel media budget decisions – from brand building to performance efforts: 1. Better video measurement by modeling YouTube reach and frequency. 2. Fuller performance media insights, including paid search contributions, by accounting for Google search query volumes. 3. Calibration for greater MMM accuracy by integrating incrementality experiments across channels. Meridian is open source & transparent. The code repository is available on GitHub, and we’ve published our methodology research for full transparency on how results are derived. And note, your data isn’t shared with Google. Because it’s open source, you can choose to use the MMM solution as it is, build off it, on top of it, or use the pieces you find most useful. Check out the blog post for more details and how to get started: blog.google/products/ads-c…
English
6
15
121
22.7K
AdsLiaison
AdsLiaison@adsliaison·
🔊 Easier consent management is here! Integrated CMP setup in the Google Tag UI is fully available with the following Google CMP Partners: consentmanager, Cookiebot by Usercentrics, iubenda, Usercentrics. Connect your CMP & configure consent settings right within the Google Tag UI in Google Ads, Google Analytics, Campaign Manager 360 or Google Tag Manager. No code editing needed. Get started: tagmanager.google.com/#/trampoline?c…
English
2
7
33
4.6K
Brodie Clark
Brodie Clark@brodieseo·
The organic product carousel type for ‘In stores nearby’ has exploded recently - appearing very often for queries. But many relevant stores that sell products online with physical stores are ineligible to appear (due to gaps in Merchant Center and product feeds). I’m currently doing a deep-dive into free local listings as a topic more generally, with an ‘In stores nearby’ organic product carousel case study included. After working on this with a couple of large eCommerce stores, I can safely say that this is one of the most complicated eCommerce SEO topics to get your head around. Give this post a ‘like’ if you’re interested in reading more about this in my guide once it comes out (shouldn’t be far off now).
Brodie Clark tweet media
English
4
7
64
4K
Barbara Burger
Barbara Burger@barbaburg·
@jacobm do you hav an bluesky presence? Would like to follow you over there
English
0
0
0
5
Jacob Morgan
Jacob Morgan@jacobm·
Now that we're in the hybrid work era, you must understand that, as a leader, your virtual presence matters. Turning on your video during meetings shows you’re present and engaged. It’s the modern handshake that builds trust and connection with your team.
English
1
0
2
271
Barbara Burger
Barbara Burger@barbaburg·
I've just moved my Follower-Lists to #bluesky via chrome-extension: Sky Follower Bridge
English
0
0
0
50
Barbara Burger retweetledi
Mark Williams-Cook
Mark Williams-Cook@thetafferboy·
Google just killed Calendly.
Mark Williams-Cook tweet mediaMark Williams-Cook tweet media
English
30
22
176
27.4K
Barbara Burger retweetledi
ueli schmezer
ueli schmezer@SchmezerUeli·
Wer Bundesrat wird, muss auch zum Staatsmann werden. #AlbertRösti ist Parteipolitiker geblieben. Meine neuste Videokolumne: nau.ch/news/stimmen-d…
ueli schmezer tweet media
Deutsch
12
20
84
2.8K
Barbara Burger retweetledi
AdsLiaison
AdsLiaison@adsliaison·
There may be times we ask to verify again. Just one example: you may be asked to re-verify your identity or business operations if there are significant changes in your Google Ads account, including making changes to your payments profile. More details here: support.google.com/adspolicy/answ…
English
1
1
0
133
Barbara Burger retweetledi
AdsLiaison
AdsLiaison@adsliaison·
Ads creatives is an area where we’re seeing rapid development, which means there's a lot to keep up with . . . If you're feeling overwhelmed by the AI-powered ads creatives features available or coming soon for Search, Shopping, Performance Max, and YouTube ads, I wrote a quick guide to each feature, how it works & how these features are evolving: - Automatically created assets - Dynamic assets - Asset Generation In Performance Max - Conversational Experience For Search Ads - Brand Guidelines For Performance Max - AI Image Editor In The Asset Library & Performance Max - Animated Image Ads For Shorts - 3D Spin & virtual try on Shopping ads searchenginejournal.com/every-ai-creat… Let me know if you have any questions -- I'll follow up after the long holiday weekend. A happy 4th to those who celebrate!🎇
English
4
3
37
4.5K
Barbara Burger
Barbara Burger@barbaburg·
Liebe @nzz die Cookie Einstellungen lassen sich nicht speichern. Könnt ihr diesen Bug bitte beheben? #datenschutz
Barbara Burger tweet media
Deutsch
0
0
0
50
Barbara Burger
Barbara Burger@barbaburg·
Herzlichi Gratulation liebe Nick. Mir sind mega stolz uf dich. BRAVO. #nyu2024
Barbara Burger tweet media
Deutsch
0
0
0
135