Bench Google Ads

Wrong way to judge Youtube Ads: Only count who buys right away (-). YouTube is the "find new people" channel. It shows ads to people who don't know you yet. Give it 20-40% of your ad money (+) and pair it with search and shopping ads Don’t judge YouTube only by last-click results. Look at how it lifts your branded searches and helps your other channels perform better. Full breakdown 👇

I bet you’ll restructure your YouTube Ads after reading this article.

@ItsFinlayW SOP

Struggling to make Google Ads work alongside Meta? Most Meta-first brands either failed on Google before, or never properly launched it. This SOP stack gives you exactly what your last agency never did. (from £750M in managed ad spend across 300+ brands) Inside all 50 SOPs: - The bidding logic for breaking Meta dependency - The 30-minute weekly review that catches problems early - The PMax setup that stops Google stealing your branded traffic - The 5-point checklist for knowing when Google is ready to scale - The break-even ROAS formula so your targets are never arbitrary Whether you're running £500k or £7M+ on Meta, this is the operating manual for making Google actually work. Comment "SOP" and I'll send you all 50. (Must be following for delivery)

@rubiinov People are still dropshipping back posture corrector since 2016.

the "find your perfect product" advice is keeping you broke i see new ecom founders spend 4-6 months researching niches, building spreadsheets, watching comparison videos, waiting for the product that feels right and then someone else launches the thing they were thinking about and makes $200k in 60 days here's what the gurus selling you the research framework don't say: the product almost never matters as much as the angle a 4x margin problem-solver with sharp positioning will beat a "perfect product" with generic messaging every single time when i got into supplements i didn't have proprietary science or a lab relationship or 10 years of formulation experience i had a clear understanding of who was buying, what they actually wanted to feel, and how to talk about the product in a way that made competitors sound like they were marketing to a different species the angle is what makes someone feel like your product was made for them the angle is what makes $200 feel like an obvious decision instead of a risk the angle is what turns a customer into a referral source stop waiting for the right product. the right product is whatever you can position correctly for a buyer who has a real problem and the money to solve it most products in any category are functionally similar the brands winning are the ones who figured out the conversation happening inside the buyer's head and entered it at exactly the right moment that's a positioning skill. not a sourcing skill. start there.

*Pov : When Google Ads says 6.9X Roas but your Bank account is empty Don't Trust Surface-Level Metrics: Standard Google Ads conversion data can be misleading. It's essential to dig deeper and understand the true source of your conversions (new vs. returning customers).

Impulse buy

@FedotOff90 Account

If you lose your ad account on FB, you’re usually just fucked. So I created a cheat sheet on how I protect my ad account from ever being shut down. If you want it, comment “Account” below and I’ll auto-DM it to you 👇 (must be following)

@theppcdude Switching from operator mode to owner mode

What's the biggest bottleneck in your business right now? Drop it below. Maybe someone here has solved it.

How to use Google Analytics 4 : Step 1 : go to settings Step 2 : Delete Account (you don't need it) Comment to know why...

@HeyAbass Sure send dm, I'll teach you for free

@benchgoogleads Hi, do you help businesses manage google Ads? I wanna learn

Caller : Hi this is your Google ads rep Me hanging up immediately

Quick-win move I run at the start of almost every new ecom Google Ads account : Review historical sales data from the same month of last year → pinpoint the SKUs or categories that reliably perform best in those months → apply custom labels → isolate them in a dedicated campaign setup immediately. Here's a real client example + screenshots of how it played out, Check the full post below 👇

@guiguibasz I use a software that tells me how many new customers vs existing customers converted from the campaign, if I see the branded ratio increase, I limit my audience more to keep it profitable.

@benchgoogleads Great breakdown. Curious how you control for incremental lift vs branded/returning traffic during testing. Do you typically exclude brand terms or past purchasers?

YouTube ads are so simple. My simple, proven money-printing process: Test in a Demand Gen campaign 1- Load proven ads (ideally Meta winners) 2- One ad group, optimized targeting OFF, Shorts + In-Stream only 3- Strong titles/descriptions + seasonal hooks 4- Choose specific language (not "All") 5- Track in a sheet After 2x AOV spend: Pause losers, move winners to a Scaling campaign 1- Turn optimized targeting ON after ~7 days 2- Split test placements (In-Stream vs Shorts ad groups) 3- Scale budget Bonus: When winners stop spending in scaling → Duplicate them into an "Enforcing Spend" campaign (only high-performers) to force delivery. Test → Kill losers → Scale winners → Enforce spend. Simple and effective.

@spwfeijen Agent

AI Content Factory runs itself. I built a fully automated AI content machine that generated $127,430. No actors. No shoots. No agencies. Just: Gemini → trend intel MakeUGC → hooks & scripts Nano Banana → scroll-stopping visuals Auto-posting → 2x daily We target proven niches, recreate winning formats, and monetize with affiliates + brand deals. Comment “Agent” if you want the system.

@DenneyDara Remind me when you get the answer

I spoke to a 9-figure apparel brand last week. They don't have a creative strategist on staff. Instead they have THIS role. What role do you think it is?

Ramadan Mubarak to all Muslims Finish Quran at least once. Remove doomscrolling -> focus on work (it’s worship too)

@halalmails Ramadan Mubaraka

Ramadan Mubarak to all my muslim brothers and sisters 🌙