Finlay Williams

I’ve started doing something I haven't seen anyone else do. It's a no-call audit of ur Google Ads acc 1/ fill out a form 2/ give me read-only access 3/ i send you a Loom in 48 hours. I've used the same approach to scale 50+ brand past $100K/day w/ GAds LINK IN BIO

@Salifsibane16 curious what the actual threshold is for “weak” on Thursday, that’s usually where people either pull too early or too late

Ideal creative testing cycle: Monday - launch new ads Wednesday - Monitor early performance data Thursday- Pause weak tests, launch new hooks Friday - Identify winners, prep for next batch Weekend - Analyse creative patterns

@codyschneider people showing up because the content mirrors what they already downloaded makes sense, no bait and switch feeling

ok I did not think this would actually work but we ran facebook ads to a ebook download how to x with X extremely cheap downloads invite people who download to a webinar automatically webinar content is similar to the ebook and they just show up and then turn into sales leads so simple

@EcomKostnchko_ still tracking it manually in google sheets at that volume is honestly impressive discipline

Crazy today I only made $600 profit and I marked it "red" as extremely bad day on my manual google sheets...... Oh life...

@JaredDHardin first sub job is always the real test of whether you can scale past doing everything yourself

I'm officially subcontracting my first job! It's a crack sealing job for a parking lot that is 200k sq ft. Fulfilling this myself would have taken weeks and nobody wants their lot being worked on for that long, so I had to sub it. I could have bid it a bit higher, but I'll make a little money while learning a lot. Win win.

@TheJeremyHaynes turning the call into a formality instead of a pitch is the real unlock here, the selling happens before they even show up

"Check your email, don't forget to show up" reminders do nothing now Fill the space between booking and the call with short videos that handle every objection your closers hate dealing with Answer it before the call so the call is just a formality

@stevehunsaker1 curious what people usually come back saying after going through that exercise

Anytime someone asks me about speed-to-lead and follow up sequenced and says they’re afraid to annoy people I have them do one exercise and give zero context. They’re instructed to opt into a national mortgage company’s funnel and given no other instructions.

@calebcanales_ 25x ROAS off $500 spend is a wild starting day, curious if that holds once budget actually scales up

relaunched FB ads for one of my peptide clients yesterday. We ended the day at 25x ROAS, $8CPA and almost $13k in revenue after only spending $500. Right now i've never seen a better time to running RUO ads and feel its only going to get better. Every agency that runs this shit aside from me drops the ball. We actually scale

@shauneng what’s the one thing almost every brand had wrong right before they finally broke through

Helped 49 Ecom brand owners scale past their first $100k day. Ask Me Anything. FREE advice on what you can do with your brand to do the same.

@mrfeldmanSEM paying full price for traffic that has zero chance of converting because the feed didn’t know the product was gone is such a quiet and expensive failure

Was on a call with a brand that's scaling hard and is profitable on google ads... But everything tanked in a single week for them: ROAS fell off, CPCs looked normal, nothing in the account had been touched. The founder was convinced google flipped a switch on them. And campaigns were fine. They'd sold through their best-selling SKU, and google kept spending like it was in stock. The product page was still live, just showing out of stock. So the feed kept the product active, the ads kept serving, and people kept clicking. They'd land on the page, see they couldn't buy, and leave. The brand was paying full price for traffic that had a 0% chance of converting. And it was their best seller, meaning the product google's algorithm had learned to push hardest was now the one burning the most money. That single SKU had been carrying so much of the account that when it stopped converting, the blended numbers made the whole account look broken. So we synced inventory status to the feed properly, so out of stock products automatically stop serving. We set up alerts for when top sellers run low. And we redistributed the budget toward the products that were actually available. ROAS recovered within days, because the account was never broken in the first place. The lesson is that your ad account doesn't exist in a vacuum. It sits on top of your inventory, your site, and your operations. When performance suddenly tanks and nothing in the account changed, the cause is usually outside the account. Check what google is selling before you check how google is selling it.

@NickAbraham12 curious if he ever gets the deal or if this becomes a legendary case study in persistence either way

There's a guy who pitched me his services a few months ago and has followed up 3x/week since with great messages. ~45 messages or social comments total. I actually like his offer, but at this point, I'm just seeing how long he will go.

@nkecom Ayyeee, that’s a fire headline

First video.

@bony_ghadiya_ No lie fixing tracking before scaling anything else is usually where most accounts actually fall apart first

if you run google ads for ecommerce, this is the only community you need. we built a skool around the exact playbook that’s driven $850M+ in revenue so you can stop guessing and start scaling with a system that actually works. inside, you’ll learn how to launch search, shopping, pmax, youtube, and demand gen campaigns, fix tracking, build accounts that don’t fall apart at scale, and avoid the expensive mistakes most people keep making. this is for people who want real growth, not button-clicking theory. join the community and get the framework

@stevehunsaker1 the ones who follow up longest usually win these leads, most competitors quit after call 2

If you own a home service / contracting businesses: How much is too much follow up with leads that filled out a form but you can’t get a hold of them? Give me your flow 👀

@calebcanales_ $50k off under $3k spend is a wild ratio, no wonder it drew attention fast

someone said my peptide results are fake thats how you know their working 😂 less than $3k ad spend for $50,000 in revenue this ad account was banned after a week of running. relaunched on 3 other accounts and getting back up after being down for 3 weeks performance before ban 😁 39x roas and 9.85x roas on only 2 ads!

@umzrs taking real ecom and marketing skills and pointing them at scamming elderly people instead of building something legitimate is a genuinely bad look man fvck

Imagine having the skills necessary to build an 8 figure brand and instead you choose to run blackhat affiliate marketing campaigns and scam old grandmas with rebills

@Jayyanginspires Congrats top dawg!

Just found out I got featured in the world’s 2nd most widely read business newspaper… 🤯

@A_Vautrelle perfecting the website while ignoring sales calls is such a comfortable way to avoid the thing that actually makes money today haha

Nothing is romantic about being poor. God didn’t made you to be poor. Right now you’re trying to perfect your website, content, and all other metric... but you forget about the one that brings money today: SALES CALLS.

@johnhickey1970 sitting in the sun until motivation comes back instead of forcing through it is a genuinely underrated way to reset lowkey

contractor came to check out my little Project We bought a 4600 square-foot house on a golf course and I’m in the middle of getting all of the bathrooms in the kitchen taking up all the flooring moving some walls He stopped me like halfway through he said it looks like you’re a little over your head I asked him why He said you seem like you’re overwhelmed. So I stopped and explained to him that I’ve been doing this for 20 years Sometimes I do get a little overwhelmed I just wrap it up go outside sit in the sun for a little while motivation will return and come back inside and get to work Kind of the same with anything really

@JemBourouhDE getting recognized by name from the actual top of the company hits different than any campaign ever could

watch mog

@rexan_wong if the algo’s rewarding mutuals now, engagement quality probably matters more than raw volume rn

x algo changed - wassup homies better optimised for mutuals time to start printing hella content again? been grinding for the dough but figuring out where to take my content go hyper focused into ai, agents, and workflows, education on that? go talk about founder / entreprenuerial stuff? or go talk about everything in between? now that im doing less founder led posts (at least for now only) stay tuned, gimme suggestions