We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours.
Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of.
The problem is that the conversation has been scattered.
A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system.
So we built this.
Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day.
It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside.
A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next.
Want it?
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Comment "persona" and I'll send it over
@Satishdtc hey mate, not sure if you check the email on your agency site, but I've sent a msg over on there in regards to Konvert, thank you in advance mate!
INSANE, 2 different clients, one yapper another AI slop
$17k spent on each of those ads yesterday
I’m actually not sure if anyone has the motion we have right now
In such a short amount of time being open
TEAM ARE COOKINMAXXING
AMA about ads
right now native ads are the most under utilized format in DTC and we are printing big $$$ for our partners
low competition, high performance and massive opportunity
but this window won’t last
right now every agency and brand is obsessed with the same format, AI UGC because it’s cheap and fast
talking head VSLs because they saw it work in someone’s ad library
problem is, when everyone runs the same playbook, the advantage disappears
ad fatigue hits faster, CPMs go up, creative needs to work harder just to break even
meanwhile native ads are sitting there completely under-
utilized and I’m seeing this across every account we manage (specifically in supplement, beauty and wellness)
most brands don’t even test natives because they think “that’s not our style” or “our audience won’t respond to that”
which is exactly why it works so well right now
low competition = lower CPMs = higher ROAS with the same creative quality
we’re consistently seeing 20%+ win rates with natives while other formats are struggling to hit 5-10%
right now there’s a blue ocean opportunity because not everyone is aware of this native ad format. Even if they are, they don’t know how to make it work.
but the moment this becomes common knowledge, the edge shrinks
I’ve seen this pattern repeat with every format
UGC's were the cheat code in 2020-2021, now it’s saturated and everyone’s fighting for the same creators
VSLs printed money in 2022, now every supplement brand has the same 3-minute mechanism ad (we still have the VSL ads sitting in the clients account in the TOP 3 most spending ads lol)
natives are having that moment RIGHT NOW in late 2025/early 2026
and if you’re not capitalizing on this window, you’re leaving money on the table
the first-mover advantage here is real
brands that crack this can ship ad creatives faster, have a comparatively higher win rate, lower CPMs, and less creative fatigue before the market catches up.
by the time everyone else figures it out, you’ll already have your winners scaled and your systems dialed
but if you wait until this becomes the consensus play, you’re just fighting in another saturated channel
the opportunity is now and you can literally milk it out until your competitors are running the same playbook
btw I’m putting together the full guide on native ads and breaking the exact principles we are using to maintain such high rate with native ads
dropping this only on my newsletter, completed the pre-production module already.
If you want early access, comment “native ads” and I’ll add you to the list, this is going to be insanely valuable
talk soon 🙌
I quoted a high volume brand (50k+ monthly orders) last night.
All in with postage we will save them $2.07 per order!
$100k per month savings, straight to the bottom line. 🤑
Reach out and we’ll beat your current 3PL guaranteed.
Most founders don’t realize their face is worth $900,000+ per year.
Here’s proof:
Beyond Nine spent $584k on founder ads at 14 MER.
Not influencer ads. Not creative campaigns. Just the founder talking to a camera.
I spent years trying to beat the founder video.
But I could not. Because people buy from people, not logos.
I put my learnings into the exact playbook that generated $2.7M for our clients:
✓ The 30-second story structure + hooks that converts at 4.2%
✓ Why offices beat studios (data from 127 split tests)
✓ The iPhone setup that outperforms $50k productions
In a world where everyone is afraid to get caught by shit products shipped from China, showing your face and telling your story is the biggest lever you can pull. And I'll reveal exactly how to do this.
My Founder Ad Formula shows you:
-7 proven founder hooks (with word-for-word scripts)
-The “Beyond Nine Effect” that makes people trust you in 3 seconds
-How to film 30 days of content in 2 hours
Most agencies charge $50k for this. Most agencies also can’t do it.
You need to make a choice:
-Keep hiding behind your brand while competitors dominate your market.
-Or grab your iPhone and start printing money.
Next 48 hours only: Comment “FOUNDER” and I’ll send you the complete playbook + my personal equipment list.
(Just follow me so I can DM you)
We’ve LITERALLY scaled to $100K/day in ad spend using this EXACT creative strategy.
I’m giving away the 3-part methodology we use:
- Angle Architecture
- Awareness Levels
- Creative Expansion
Repost + Comment "SCALE" and I’ll DM you the full breakdown.
(for followers only)