Ben Leonard

@umzrs AI

Claude can re-create any email perfectly in less than 2 minutes I made a full guide on how we do it for the brands we work with - including the exact prompts we use Comment ‘AI’ and I’ll DM it to you for FREE (must be following)

@oliverwhudson 2026

Our 2026 playbook has been our most downloaded resource this year. We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing. The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative. Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now. Retweet this post and comment "2026" and I'll send it over.

@mikefutia Agents

Anthropic just shipped Claude Managed Agents 🤯 Here's how any DTC brand can deploy one in a single afternoon: Cloud-hosted, always-on agents that pull your Meta + GA4 + Shopify data, write a daily performance brief, and post it straight to Slack every morning before you're out of bed. Perfect for DTC brands and agencies who are sick of logging into 4 dashboards every morning, exporting CSVs, and trying to piece together what actually happened yesterday. Here's the 4-hour onboarding path: → Hour 1: Create your first agent via the API — model, system prompt, MCP tools (Meta, GA4, Shopify, Slack) → Hour 2: Spin up the cloud environment the agent runs inside → Hour 3: Run a test session, verify the Slack brief posts correctly, tighten the system prompt → Hour 4: Wire up a daily cron schedule, set your spend limits, walk away By 5pm you're done. By tomorrow morning, you have a brief in Slack written by an agent that knows your brand. No CSV exports. No dashboard tab hell. No "let me loop in our data person." What this builds you: → A cloud-hosted agent Anthropic runs for you, not something you babysit on your Mac → Daily performance briefs posted to Slack every morning before you sit down → Tool access to your real accounts with scoped permissions and full audit logs → A foundation to build 4 more specialist agents on top of (creative reviewer, competitor monitor, review digester, weekly exec brief) → Pricing that costs less per month than a single Klaviyo seat I put together the full onboarding playbook: the Claude Platform setup, the MCP connection steps, the system prompt for your first agent, and the spec for 4 more agents to build next. Want it for free? > Like this post > Comment "AGENTS" And I'll send it over (must be following so I can DM)

@eCom_Amin Claude

just spent 4h researching EVERY claude code use case for ecom… found ways to automate: - inventory management - customer support - market research - content creation - financial analysis - email marketing - google ads then i put EVERYTHING i learned in a step-by-step guide like + comment “CLAUDE” and i’ll send it to you (must be following + RT for priority access)

@AaronOrendorff fucking legend @AaronOrendorff

Single greatest text of my life. And I waited 9 months to say yes. I am now CEO of The Operators. Chief Executive Officer (Yeah, holy f****** s*** 😬) Never thought I’d wear that title. Wasn’t even in the realm of possibilities. Like everything in my career and life, one stumbling foot in front of the next … miracles get born. Two years ago, almost to the day, @finn_radford DM’d me to ask if I knew anyone who could build the Operators Newsletter: “Of course, I’d love you to do it but I appreciate this may not be worth the squeeze for someone of your caliber.” I told him it would be. Off we went. From the newsletter to online events, I got deeper into the mix. But last Jul, when Sean asked if I wanted to be CEO … I knew I wasn’t ready. Neither were the Operators. I came on as Chief Content Officer in Sep. It felt safe. Something I knew how to do; something they needed. Around the same time, @mikebeckhamsm stepped in as interim CEO. There is no other word to describe who he is and what he did than “godsend.” Over the next 6 months, I rode shotgun with one of the greatest living leaders in any industry. Mike poured himself out, cleaning up + setting foundations. Little by little, then more and more, he showed me what he was doing, explained why and how, and began handing things over. Last month, Mike announced to the partners, “I’m ready to transition to board chair and have Aaron step in as CEO.” My heart leapt. What’s next? What do I do as CEO? Don’t f*** it up. We’re growing the team. We’re launching new shows. We’re developing more partnerships. We’re building new properties. We’re QAing to the hilt. I’m nothing if not a maniacal, ruthlessly meticulous, attention to detail + quality content person to the core. This is the only CEO role I feel built for. To the growing cast of Operator creators and leaders, thank you for trusting me: - @finn_radford - @mikebeckhamsm - @mbertulli - @JasonPanzer - @seanfrank - @codyplof - @couuor - @connorrolain - @MehtabKarta - @KatyMimari - @hwoperator - @ChereneAubert - @Mike_R_Blanke - @FoldesCraig - @BenFlohrOG There’s more, but they’re not on social. To three of the people who have supported and guided me the most, thank you for being my friends: - @MacCoyMerkley - @andrewjfaris - @EmmettNaughton I have never been more excited, more intimidated, more honored, more humbled, more LFG in my professional existence. We’re just getting started.

@spect3ral Skills

10 free Claude Code skills for Meta Ads. No API keys. No MCP setup. No coding. 👇 Just export a CSV from Ads Manager, drop it in, and run the command These all work with standard Meta Ads exports. Nothing connects to your account. Your data stays on your machine. 1/ Creative fatigue scanner Tracks CTR decay, frequency buildup, and CPC inflation across every active ad. Categorizes each one: 🟢 healthy, 🟡 warning, 🔴 critical. Tells you what to pause and what to refresh. 2/ Wasted spend finder Scans for ads and ad sets producing zero conversions. Groups the waste by theme, attaches dollar amounts. Most accounts have 15-25% hidden waste. This finds it. 3/ CPA spike diagnosis Paste current vs. previous period data. It isolates the root cause — audience fatigue, creative decay, bid shifts, budget ramp too fast, external factors. Ranked by dollar impact. 4/ Audience overlap detector Maps every ad set's targeting against every other ad set. Flags where you're bidding against yourself. Shows the exact overlap percentage and the CPM cost. 5/ A/B test analyzer Calculates statistical significance on your test data. Tells you if your winner is actually a winner or if you're calling it too early. Includes sample size recommendations. 6/ Budget reallocation modeler Models what happens to CPA at different spend levels using your actual historical data. Shows where scaling works and where returns collapse. 7/ Weekly performance report Paste this week's numbers. Get an executive summary, campaign table, creative rankings, audience insights, and a prioritized action list. Plain English. No jargon. Ready to send. 8/ Ad copy generator Feed it your product brief and audience data. Gets back 20+ copy variations — short, medium, long-form — across Meta's placement specs. Feed, Stories, Reels — character limits handled. 9/ Competitor ad library analyzer Give it a competitor name. It pulls their active Meta ads from the Ad Library, categorizes by theme, identifies their top hooks and angles, and suggests what to test against them. 10/ Lookalike audience refresher Audits your current lookalike performance. Flags which ones have degraded (they decay every 60-90 days). Recommends which seed lists to update, what % to test, and which to retire. Setup: → Download the .md files → Add them to a Claude Project as knowledge → Export your last 30 days from Meta Ads Manager → Start asking questions Works with Claude Pro ($20/month). No terminal required if you use Claude Projects. Comment "Skills" and I'll send you the full guide (must be connected)

@mikefutia SKILLS

These 10 Claude Code skills are completely insane 🤯 Competitor audits, creative briefs, 20 hook variations, ad copy, static ads, and weekly performance reports. All inside Claude Code. Perfect for DTC brands and agencies who are still prompting Claude from scratch every time — re-explaining your brand voice, re-describing your brief format, and spending 30 minutes before Claude even starts doing useful work. If you're running the same creative workflows every week but starting from zero in every Claude session... These skills eliminate the entire loop: → Competitor Ad Research Agent: Drop a brand name, get a full creative audit: hooks, messaging angles, ad formats, CTAs, and "steal this" angles. No more scrolling the Ad Library for an hour. → Creative Brief Generator: One prompt, complete brief in your exact template. Hooks, concepts, visual direction, brand voice: all loaded from your own files. → Hook & Script Writer: 15+ hooks categorized by type (curiosity, problem-agitation, result-first, social proof). Full 30-60s scripts with hook → problem → mechanism → proof → CTA baked in. → Ad Copy Variation Engine: Feed it one winning ad, get 20 variations: each targeting a different persona and pain point. Same structure, different angles. Creative fatigue solved. → Weekly Report Writer: Drop in your Meta ads CSV. Get the narrative summary, anomaly flags, creative fatigue alerts, and recommended next steps. The report nobody wants to write, done in 60 seconds. → Creative Fatigue Detector: Flags ads before they die. CTR trending down, frequency climbing, conversion rate dropping: caught in hours, not after three days of wasted spend. No re-explaining your brand in every session. No inconsistent output across your team. No prompting from scratch when the workflow is the same every time. 10 skills., copy-paste straight into your Claude Code. They just work. Want the full Skills Pack for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)

@mikefutia IMPROVE

Self-improving Claude Code skills are f*cking ridiculous 🤯 One loop → 10 test runs, scored against an eval, prompt rewritten, retested, winner kept. A hook writer skill went from 32/50 to 47/50 overnight. All inside Claude Code. Perfect for DTC brands and agencies who have built Claude Code skills but the output is still inconsistent — great 70% of the time, unusable the other 30%. If you've been manually tweaking your skill prompts one run at a time, re-reading outputs, adjusting instructions based on vibes, and never quite getting the consistency you need... This method eliminates the entire loop: → You define 3-5 binary eval criteria for your skill → Claude runs the skill 10 times with varied inputs → A separate evaluator scores every output against your criteria → It identifies the most common failure patterns → Rewrites the skill prompt to fix what's failing → Retests and keeps the winner → Repeats until the score plateaus No manual prompt tweaking. No reviewing every output by hand. No "it worked that one time but I can't reproduce it." What you get: → A skill prompt that's been through 50+ automated test runs → A scored improvement log showing exactly what changed and why → Eval criteria you can reuse every time you update the skill → A method that works on any skill: hooks, briefs, ad copy, scripts, reports Inspired by @karpathy's auto research repo, the same loop AI labs use to improve their own models, applied to your creative workflow. I put together a full playbook showing how to set up the eval, the exact Claude Code prompt for the improvement loop, and starter eval criteria for the 5 most common DTC creative skills. Want the playbook for free? > Like this post > Comment "IMPROVE" And I'll send it over (must be following so I can DM)

@charaf_ecomwize 44

How to go from 1% to 8% conversion rate? (Part 2) You're running Meta ads and paying for 4 types of buyers and dumping all of them on the same product page. That's like writing one email for your entire list and wondering why open rates suck. 👥 Your audience ┃ ┣ 👤 Unaware ┃ ┗ Has no clue you exist, needs to be sold on the problem first (Advertorial) ┃ ┣ 👤 Problem Aware ┃ ┗ Up at midnight googling solutions, show them you're the answer (Listicle) ┃ ┣ 👤 Solution Aware ┃ ┗ Has 3 tabs open comparing you to competitors right now (Landing Page) ┃ ┗ 👤 Most Aware ┗ Already sold, just make checkout stupidly easy (Product Page) One product. 4 pages. Match the page to the buyer or keep lighting money on fire. @ecomwize builds all 4 with AI in 10 minutes. Comment number "44" and I'll send you the templates. (must be following)

@charaf_ecomwize 4

How to go from 1% to 8% conversion rate? Stop sending every single visitor to the same product page. You have 4 types of buyers hitting your store right now. Each one needs a different page or you're literally paying Meta to bounce them. 👥 Your audience ┃ ┣ 👤 Unaware ┃ ┗ Never heard of you, needs a story first (Advertorial) ┃ ┣ 👤 Problem Aware ┃ ┗ Knows the problem, doesn't know you're the fix (Listicle) ┃ ┣ 👤 Solution Aware ┃ ┗ Comparing options, needs proof you're the one (Landing Page) ┃ ┗ 👤 Most Aware ┗ Ready to buy, just give them the damn page (Product Page) Same product. 4 entry points. Each one matched to where the buyer is. This is the stuff nobody tells you when they say "just run more ads." @ecomwize builds all 4 with AI in 10 minutes. Comment number "4" and I'll send you the templates. (must be following)

@jordan_ross_8F Marketing

Anthropic ran their entire marketing operation with one person. $380 billion company. Paid search. Paid social. SEO. Email. App stores. One non-technical hire doing all of it — for 10 months. I pulled it apart. Compared it to every system we've built across the clients we've worked with. Then asked myself one question: If I had to reverse engineer this from scratch — what would it actually look like? Turns out the architecture isn't that complicated. I mapped the whole thing into a 47-page PDF you can upload directly to any LLM. It coaches you through building your own version step by step. Comment "marketing" and I'll send it over.

@The_Honest_Tom @mbertulli @the_alex_d_ @AaronOrendorff @JasonPanzer THIS. it's easy to say "leave the chips in" . But I'd rather be very rich than sick as a parrot that I've got nothing because I tried to be very very very rich.

@mbertulli @the_alex_d_ @AaronOrendorff @JasonPanzer voice ringing in my head “take the fucking money”

I'm 44. I've bootstrapped a company, raised $50M+, sold to PE, and now own manufacturing facilities across North America. If I was 25 again building my first brand, here's what I'd tell myself. 1. Bootstrap. 99% of the time. Don't raise money. Bootstrap all day every day in consumer. There's rarely an instance where you should raise outside capital. Most of my pain over the last eight years running this business has been because I have investors. I would never do that again knowing what I know now. 2. Competing incentives will break you. There's so much brain damage running a company when you have other people involved. Founders and investors can very easily have competing incentives and interests. You think you're aligned, but over time they become disjointed. They have their own set of incentives that you hope are aligned with yours. Often they're not. 3. The 1% exception. The only time raising makes sense is when you need heavy capex. Building factories. Deep R&D like Lomi where research and development is super cash intensive. That's why we did it. Otherwise, the downside to raising money in consumer is much higher than the upside. 4. The hard part of bootstrapping. The downside to bootstrapping in consumer is cash/working capital sucks. Even if your business is profitable, a lot of your growth gets financed from cash flows. You don't make a lot of money personally because so much gets cycled back into inventory and working capital. Consumer is not a great place for outside capital. There are very few cases where it makes sense. Build lean. Stay in control. Go for positive cash flows over everything else.

@mikefutia Nano

Claude Code + Nano Banana 2 is f*cking cracked 🤯 I built a system inside Claude Code that researches any brand, writes 40 ad prompts from scratch, and fires them all to Nano Banana 2. One brand name + one URL = 40 production-ready static ads. All inside Claude Code. I took @alexgoughcooper's brilliant framework and automated the whole thing inside Claude Code. Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva. If you're finding winning ad concepts on Meta and manually recreating them one at a time in Higgsfield — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing... This system eliminates the entire loop: → Give Claude a brand name and URL → It researches the brand's fonts, colors, packaging, and photography style → Builds a Brand DNA document from scratch → Fills in Alex's 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details → Fires every prompt to Nano Banana 2 with your product photos as reference → Downloads finished ads into organized folders with an HTML gallery No Higgsfield. No manual prompt filling. No copy-pasting between tools. What you get: → 40 ad formats filled with your exact brand colors, fonts, and copy → 4 variations per format so you pick the best output → Product photos passed as reference so the model matches your real packaging → A reusable system — new brand, new folder, same pipeline Built 100% in Claude Code with Nano Banana 2. I put together a full playbook & Loom video showing the exact process to set this up yourself. Want access for free? > Like this post > Comment "NANO" And I'll send it over (must be following so I can DM)

@cathrynlavery @mvanhorn @usemonologue Anyone got a recommendation for an android version?

@mvanhorn @usemonologue how does it compare to wispr? considering making switch if it's better/faster. almost a full year on wispr

Finally voice-pilled. All in on @usemonologue and my gooseneck mic. Started with Claude Code. Voice typos (vypos) don’t matter when you’re talking to an AI. The speed will blow your mind. Now expanding into email, Slack and iMessage. Shoutout to WisprFlow for breaking through my resistance in the first place. And to the gooseneck mic that probably works as well as my laptop mic but the placebo is powerful. I *feel* like my computer is listening to me like it never has before.

@FedotOff90 ADS

90% of ecom brands running Facebook ads are getting f*cked by Zuck Not breaking even. They're getting f*cked. So I put together the exact benchmarks by niche, the 5 reasons your ads are failing, and how to fix each one. RT + comment "ADS" and I'll send it. (follow so I can DM)

@DeborahMeaden @YouTube @wwf_uk @Natures_Voice @nationaltrust @DeborahMeaden we just secured £346,500 in pre seed funding and will launch in September. Here's a video of our carrier :) linkedin.com/posts/benjleon…

@DeborahMeaden @YouTube @wwf_uk @Natures_Voice @nationaltrust Deborah. This is so important thanks! I don't think consumers will change. Its up to business to make the default option environmentally friendly. This why my new parent/baby brand makes 100% recycled products.

Please take a moment to watch and if in Business ask ourselves...How can businesses help solve the nature crisis? youtu.be/yymCTe0Xz9I via @YouTube #saveourwildisles @wwf_uk @Natures_Voice @nationaltrust

@cathrynlavery Brilliant thanks Cathryn!!

@benleonardpro founder.codes/guides/opencla…

Someone please tell me what openclaw is? Do I need it? How do I get started if so? Explain like I'm 12

@Brucerhodess @9operators @Seanfrank @mbertulli Not sure about that but it was cool to be on a podcast with legends!!

@9operators @benleonardpro @Seanfrank @mbertulli Ben is a legend 📌

.@benleonardpro sold his brand … then watched as it bled from $6M in revenue to $500k. So he bought it back. And he’s resuscitating in public. Already in year one, back to a projected $1.4M 📈 @Seanfrank + @mbertulli got the inside scoop during this 59-min 9Ops podcast. The lesson(s)? 1️⃣ Get your money upfront Acquisition earnouts are not a guarantee. The new owners tanked the brand and Ben almost lost his year 2 payout. 2️⃣ You can’t replace founder energy Beast Gear became “just another line item.” They turned off the website, killed email marketing, + abandoned social. 3️⃣ Brand equity is resilient Five years dark. Customers still tagged the brand. The love was still there — Ben just had to turn it back on.