Bennett Richardson

In Q1, we launched "More Than Opening Doors", NAR’s 2026 consumer advertising campaign platform, targeting first-time homebuyers and clearly communicating the value that agents who are REALTORS® bring to the transaction. We also reimagined the media strategy to leverage AI and predictive tools that help reach first-time buyers more precisely and effectively. Explore the Strategic Plan 2026 Update: bit.ly/48ktBNN

NAR is ‘not in the business anymore of creating chaos,’ CEO says dlvr.it/TSBl3b #realestatenews #realestate

As Congress eyes the next must-pass reforms, NAR focuses on three incentives that could move the needle on affordability and availability of inventory. nar.realtor/magazine/real-…

Daniel Heider, TTR Sotheby’s International Realty EVP and The HEIDER Company founder, joins NAR CMCO @bennettrich to explain how to become indispensable to clients by listening, anticipating needs, and front-loading your value. Learn how his mindset and strategies helped him build one of the most recognized real estate brands in the world on the latest “Change Agents” podcast. bit.ly/4dn4LAa

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign. buff.ly/FWy30gW

Korey Dropkin rises on the international stage as part of the duo that captured Team USA’s first silver medal in mixed doubles curling—and yes, he also works in real estate. bit.ly/4kBXcHk

NAR’s 2025 Annual Report reflects the behind-the-scenes work to reduce risk and strengthen support for state and local associations. Explore the report: bit.ly/49wXzPx

Four members of the NAR executive and senior staff were recognized as RISMedia "Real Estate Newsmakers,” a distinction acknowledging an individual’s impact on the real estate ecosystem and the communities and consumers who benefit. bit.ly/3OktN8k

Happy Birthday, @politico!

NAR’s 2025 Annual Report is live. See what your membership made possible—advocacy wins, tools that boost productivity, and consumer advertising that strengthens the REALTOR® difference. Explore the report. bit.ly/4jMsTgx

NAR still has much work to do to rebuild trust, build a great member experience for REALTORS® & modernize the association. I’m heartened by the progress we’ve made. We begin 2026 with a clear mission for how we can do right by you, America’s REALTORS®, home buyers and sellers.

We launched our 2026-2028 Strategic Plan and socialized the plan with thousands of members through focus groups, town halls and webinars. We’ve also attracted world-class talent to join our team in several new capacities.

🏡 I am honored to start the new year with a new role at @nardotrealtor: Chief Marketing and Communications Officer. In addition to leading our marketing and communications departments, I am now also overseeing our events portfolio.

Congratulations to NAR Chief Advocacy Officer & Executive Vice President Shannon McGahn on being named to @TheHill’s top lobbyists list of 2025!

NAR adopted its 2026-2028 Strategic Plan today after it was approved unanimously by the NAR Executive Committee. Grounded in industry insights and shaped by outreach to more than 150,000 voices across each level of the association and the industry, the Strategic Plan provides a roadmap that will modernize the organization and transform the member experience. bit.ly/4i1dVT0

NAR's Kevin Sears: We need to 'show everybody that we as Realtors are pro-consumer' inman.com/2025/11/11/nar…

Download NAR’s new consumer guide that offers suggested questions to ask and red flags to watch out for when hiring a remodeling contractor – and encourages your clients to seek your guidance to help identify a contractor they can trust. nar.realtor/the-facts/cons…

The share of first-time home buyers dropped to a record low of 21%, while the typical age of first-time buyers climbed to an all-time high of 40 years, according to the National Association of REALTORS®' 2025 Profile of Home Buyers and Sellers. nar.realtor/newsroom/first…