Michael Evans
23 posts


I just vibe coded a Meta Ads creative analytics tool in Claude Code 🤯
It plugs into your ad accounts, AI-analyzes every creative you've ever run, and tells you exactly what's working, what isn't, and WHY.
Built 100% in Claude Code.
Perfect for media buyers and creative strategists managing high creative volume who can't afford to let a bad decision sit in-market for another week.
If you're running 30, 50, 100+ active ads across accounts and your "creative review process" is still a shared Google Sheet where someone manually tags hook type and angle after the fact —
You're making kill/scale calls a week too late.
By the time you've watched the videos, tagged the assets, and built the analysis, the budget's already burned.
This tool runs the entire loop for you:
→ Connect your Meta ad accounts in one click
→ AI watches every video and analyzes every static
→ Auto-labels each ad by asset type, messaging angle, hook tactic, and funnel stage
→ Win rate analysis broken down by every category
→ Kill/scale recommendations segmented by TOF, MOF, and BOF
→ AI-generated iteration recommendations for every underperformer
No manual video watching.
No guessing at what's working.
No spreadsheets to track creative performance.
What you get:
- A full creative analytics dashboard pulling live from your accounts
- AI classification on every ad you've ever run
- Iteration priorities ranked by ads with real spend behind them
- Weekly reports surfacing top and bottom performers with AI insights
Built 100% in Claude Code as a real tool, not a one-off script.
I recorded a full walkthrough showing exactly how this works and what every feature does, including ALL the prompts I used so you can build it yourself.
Want access to all the prompts for free?
> Like this post
> Comment "META"
And I'll send it over (must be following so I can DM)
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last Friday I deployed a Facebook ads agent for a startup and over the weekend it optimized itself from $17 phone number leads into $3 leads
this is the real GTM engineering
agents in the wild
and I made a Notion document and a .md skill file so you can do this exact thing too
it includes:
1. How to make on brand ads with nano banana 2
2. How to upload these to facebook ads via the API
3. Have an agent manage the ad account based on live data from the account via data pipeline + data warehouse
Outcomes
we deployed an AI agent for a startup last Friday to manage their facebook ads account
day 1: the cost per phone number lead was $17
over the weekend this agent made and published 30 new pieces of ad creative, optimized the ad account, and reduced the cost per action
Day 4: the cost per phone number lead was $3
this is a virtual employee that's working full time.
like this post and comment "FBmanager" and I'll send you the Notion file and MD file

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@big_mike_09 Bro, your DM option is not available.
I am excited for this opportunity. Can we talk more about it?
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@laura_crtr Send me an email. clients@hivemktg.com
All the scripts are prepared. It's just the editing.
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we built an AI agent that is running Facebook Ads for an AI startup
in it's first week it is getting $88 demo requests booked
customer lifetime value is about $5500
their showrate is about 80% and their close rate about 30%
so about $1000 in facebook ad spend is turning into about $15,000 in CLV
here's how the agent works
first we had it research the AI startup and their offer
then we scraped reddit for pain points people have that their product solves
we then matched specific product features to pain points
based on this it writes the ad scripts
ad scripts get turned into AI avatar UGC ads
the raw video gets silence removed and captions added
then they get uploaded to Facebook ads
Another agent is running the ad account based on the live data coming back into to the data warehouse
it turns off losers, promotes winners, and sunsets creative as they reach ad fatigue
if you want this lmk below

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Michael Evans retweetledi

You can make ads with this.
Give it every creative asset, every review, every competitor ad.
Point your AI strategist at your new vector database.
Brief new ads.
Now it pulls context from EVERYTHING YOU'VE EVER LAUNCHED to inform new creative.
Others will do boring stuff like economic data analysis and high-stakes legal work.
But we can make ads with this.
Google AI Studio@GoogleAIStudio
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I run a $110K/month agency with 6 AI employees.
They have names. Personalities. Jobs.
One writes content. One monitors infrastructure. One runs campaigns.
Here's the full setup:
Most people use AI like a search engine. I use it like a staff.
The difference: context files that make each AI know its job, its boundaries, and me.
USER.md — Who You Are
Teaches AI everything about you:
→ Name, location, timezone
→ Your business and goals
→ Working patterns and communication style
The AI can't serve you if it doesn't know you.
SOUL.md — Personality & Principles
The AI's operating system:
→ Core truths ("Be resourceful before asking")
→ Communication style and banned phrases
→ Boundaries and business context
This turns a generic assistant into YOUR assistant.
IDENTITY.md — Who the AI Is
Give it an identity:
→ Name (mine is Jarvis)
→ Role (chief of staff, content writer, etc.)
→ Vibe and operating principle
An AI with identity has consistency.
AGENTS.md — The Operating Manual
The longest and most important file:
→ Startup routine (what to read first)
→ Memory system (where to log, what to remember)
→ Safety rules and learned mistakes
MEMORY.md — Long-Term Memory
Persists across sessions:
→ Discovered preferences
→ Business learnings
→ Key decisions made
Without this, you restart from zero every conversation.
TOOLS.md — Integration Notes
Your AI's reference manual:
→ API endpoints and workflows
→ Team contacts
→ What works and what breaks
Skills — Specialized Instructions
Auto-trigger based on keywords:
→ Content generation
→ Sales follow-ups
→ Lead enrichment
→ Customer onboarding
The Agent Squad
I don't have one AI. I have six:
→ Jarvis — Chief of Staff
→ Loki — Content (8am + 3pm daily)
→ Ivan — Infrastructure (20K email accounts)
→ Hades — GTM campaigns
→ Scrapy — Data extraction
→ Trigify — LinkedIn scraping
Each has its own context, memory, and job.
How They Work
8am — Loki writes 5 tweet drafts
9am — Posts to Slack
10am — I approve 2. Done.
No prompting. It runs on a schedule.
Safety
My AI once bought 164 domains without asking. $1,640 gone.
Now I have:
→ Trusted user verification
→ Financial action gates
→ Prompt injection defense
→ Regressions (mistakes become rules)
Proactive Behaviors
The AI doesn't wait:
→ Cron jobs for scheduled tasks
→ Heartbeats for check-ins
This is the difference between a tool and an employee.
The Stack:
→ OpenClaw (open source orchestration)
→ Context files
→ Skills
→ Agent squad
→ Tool integrations
→ Cron + heartbeats
Everyone's sharing AI setup guides.
That's a good start.
This is what happens when you go 10x further.
Not a chatbot. A system that runs while you sleep.
Like + comment "setup" and I'll DM you the full template.

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I run my meta ads with @openclaw for $0/month 😱
here's the system that runs autonomously:
step 1: daily health check
→ social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled)
→ am I on track? what's running? who's winning? who's bleeding? any fatigue?
→ the same 5 questions I asked Ads Manager every morning for 20 years
step 2: catch dying ads before CPA spikes
→ @OpenClaw pulls daily frequency by ad
→ frequency > 3.5 = audience is cooked, CTR is about to drop
→ this one signal saves more money than any dashboard
step 3: auto-pause bleeders + shift budget to winners
→ CPA > 2.5x target for 48hrs? auto-pause. no hesitation.
→ ranks every campaign by efficiency. recommends shifting spend.
→ last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30%
step 4: write new ad copy from your winners
→ agent analyzes what's working (hooks, angles, CTAs)
→ generates variations based on the patterns in YOUR top performers
→ copy modeled on what already converts in your account.
step 5: upload ads directly to your account
→ new creative + copy
→ live in @Meta Ads Manager
→ no more downloading, formatting, clicking through the upload flow
→ agent handles the entire publish cycle
step 6: content concepts + morning brief
→ spots patterns across winners and suggests what to test next
→ delivers everything to Telegram, Slack, wherever you want it
→ 90 seconds to read. reply "approved." done.
input: your ad account + your target CPA
output: an AI that monitors, kills, scales, writes, AND uploads your ads
dozens of hours in ad manager → 1 text message
I packaged the entire system as the Meta Ads Kit.
5 @OpenClaw skills:
- meta-ads (daily checks + auto-pause)
- ad-creative-monitor (fatigue detection)
- budget-optimizer (efficiency scoring + shift recs)
- ad-copy-generator (writes variations from your winners)
- ad-upload (publishes creative directly to your account)
giving it away free.
comment ADS + like + follow
(must follow so i can DM)
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@paulevans_5 @CO_Ute51 He also wants Devon to with heisman but doesn't spell his name right hmm
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@CO_Ute51 I hope he does, but what’s gonna change in his game from this year to next year?
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Devin Dampier gonna shock some people
FOX College Football@CFBONFOX
Better start thinking now 🤔 Who is your way-too-early Heisman favorite for the 2025 season? 🏆
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Michael Evans retweetledi

Utah doesn’t get to the end zone tonight.
BYU‘s run game completely takes over.
Jake Retzlaff plays mistake-free football.
Final score prediction…
31-6.
Cougs win and are ranked #5 on Tuesday evening.
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Regular season highlight
75 catches
1133 receiving yards
12 tds
@WasatchFB @AlphaRecruits15 @JakeSpenceUSU @DuckettOfficial @skyler_ridley @MooseB90 @bmeasom1 @LawrenceSanft @CoachKoRushISU @MattLinehan_10 @coachtyehiatt @CoachOmura @CoachBegnal @21ADyson @coach_marini
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4 game highlight
34 catches
524 receiving yards
7 tds
@WasatchFB @AlphaRecruits15 @MooseB90 @bmeasom1 @LawrenceSanft @iclw5582 @CoachKoRushISU @MattLinehan_10 @PrepRedzoneUT @CoachOmura @coachtyehiatt
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@ero_Berlin @takegreenpill @avalancheavax I also make sure that MetaMask is connected via chrome extension if I'm using a desktop/laptop. If you're using your phone just use the browser built into MetaMask so the wallet is already connected
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This thread is a buying and staking guide for Wonderland, the decentralized reserve currency protocol on the @avalancheavax network. Here is how to stake $TIME on Wonderland for passive income:
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@revol_space @WhiteRabbitCh01 @traderjoe_xyz How do you see how much time it gives you? I bought $Hatter but don't see more $Time anywhere
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