Joe Christensen

80% exhibitor churn is now a reality with many events out there. Many reasons. 1. Poor value provided during the events boom of the past two years 2. Profit maximization and low results commitment 3. Poor effort in drawing the right attendees.

I am shocked at how many think that 600 views on an event recording are nothing. But that same event had 200 people attending live. 3x more. Oh yeah but they were more engaged in-person! Wait, how do you know? Are you tracking in-person engagement? Because you know exactly how much time they spent watching online. Bias and poor monetization strategies are the real issues.

We spent $150k+ to put on the Client Ascension Mastermind event in Tampa No, we did not profit off this event (at least from direct ticket sales) But there is an infinite ROI thanks to the content team we hired to capture as much of the event as possible What do I mean by this? Well, we only had 125 people attend the event but thanks to the live stream and all the content from the breakout sessions, panels, and keynotes, we’ve already reached over 100k people See, the goal of hosting this event was not to make a profit off of ticket sales… It was to generate as much attention and deliver as much value as possible via high quality content Oh, and to have as much fun as possible! If you’re a business owner in todays age, you understand the importance of “day trading attention” as Gary Vee says The content is converting more sales of our products and creating so much FOMO that we’ll be able to leverage to sell DOUBLE the amount of tickets for our next event So thanks to our amazing content team, the event was a smashing success with an infinite ROI 🔥