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Babacar Diop
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After several years of declining search traffic, Condé Nast CEO @rogerlynch has directed all the company's brands to operate as if search traffic to their properties will be zero.
He says the era of turning search and social media traffic into profitable businesses is gone.
And that if you run a media business that doesn't have an authoritative brand, a very strong niche, or a direct audience, you're going to be fighting hostile algo changes all the way down.
He describes a recent board meeting:
"We took a snapshot of search results from seven or eight years ago. And what you saw were a few sponsored links, then the ten blue links."
"Do the same search today, you get an AI overview, then you get rows and rows and rows of commerce links, then you get sponsored stuff."
"Each of the last three years, we would do our budgets, and we'd put forecasts in of search traffic declining. Because we'd seen the pattern of algorithm changes. And generally those algorithm changes were negative."
"Every year, our search traffic was down more than we had forecast. So last year I told our teams, 'Assume there's no search.' You have to have your businesses planned as if search is zero. We don't expect it to be zero, we expect it to be a single-digit percentage of our traffic."
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Babacar Diop retweetledi
Babacar Diop retweetledi
Babacar Diop retweetledi

Turns out React can handle massive diffs (200k+) and huge conversations just fine — as long as you give it a strong measurement layer underneath. Shoutout Pretext from @_chenglou. Smooth as butter ✨
- Custom virtualization
- Sync tokenization with Shiki for syntax highlighting
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Babacar Diop retweetledi

@jalehr yo
thank you.
I just created an account. looking forward to test your product
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@bm_diop credits coming your way! make sure you've signed up for an account on our website
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Babacar Diop retweetledi

This imbecile is a Bloomberg journalist.
Javier Blas@JavierBlas
Iran is likely to deploy human shields to its bridges and power plants tonight. The use of civilians as human shields is banned under the Geneva Conventions (article 51).
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@Cr7Godbrand Because she’s slimmer now doesn’t mean she doesn’t have a fat white womans brain, fat white women prey on black men, it’s their natural selection as they’re not desired by fellow whites. There’s nothing smart about him in terms of his dating preference.
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He is the smartest and most sensible Black American man in american history.
Others make money and then end up dating whores or having children with whores. You can clearly see that he remains in his masculine frame.
He is dating someone like Adele, and it is obvious that he is in charge of the relationship. No relationship will survive of that woman doesn't love you more.
Keep acting like a simp if you want.
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Proud to have been on stage at two of the big moments at Davos today. Here’s the Belgian Pm rejecting being a “miserable slave” of America as I grin inanely next to him. Then I got to interview Mark Carney on stage after his remarkable speech. He wrote it himself and it showed
Clash Report@clashreport
Belgian Prime Minister Bart De Wever: Being a happy vassal is one thing. Being a miserable slave is something else.
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