Benjamin Nassler

Last week Google launched Nano Banana 2, yesterday Flux 2 came out. And meanwhile imagenart 1.5 (t2i). Who has time to stay up-to-date and evaluate and integrate into their workflow? Nobody should. Always benefit from the newest best frontier models. That’s our promise.

Will be interesting to see if flux 2 can rival Gemini 3 pro image (aka nano banana 2). Thoughts?

Happy to announce Brandmachine Pro is now supporting native 4k resolution for campaign images and product shots, thanks to Gemini 3 image pro (Nano Banana 2). From meager 1024px to 4k, this is a game changer for the fashion industry! 🚀 #brandmachine #nanobanana

In 1946, Estée Lauder was selling just four products behind a counter. Blended by hand. One customer at a time. Today, The Estée Lauder Companies is an industry giant. Home to over 20 of the most iconic brands in beauty. And it’s coming to @Shopify . @EsteeLauder, let’s build the future of beauty together.

We're updating Model Creator with the ability to create super unique, highly customized models. Goodbye generic looks ;) Nose ring and freckles? No problem ;)

FALL RELEASE IS LIVE! - Consistent Model Creator - Product Studio for on-model imagery from your existing shots - Campaign Photo Tools with location/light controls and brand-true styling NO PROMPTING, fewer steps, and more on-brand output—every time brandmachine.shop

Got a lot of you asked for real examples because the tech can feel… confusing. Below are a few images we generated with Brandmachine: - Pack-shot product images - Bright-background product detail shots - Full campaign-style visuals #brandmachine

🍌Nano Banana (Google Gemini 2.5) is now live inside Brandmachine! To celebrate, we’ve opened a free trial—go hands-on and tell us what you think. Install here 👉 apps.shopify.com/brandmachine #nanobanana #shopify

@tobi Were launching the update to our Shopify app tomorrow to support 🍌Will offer for free up to a point exclusively for Shopify merchants. Are you guys willing to give us a push? 😇

🚨Code red: I'm not using this lightly, the genai landscape has just changed. I have tested every single model the last months and gemini 1.5 edit (aka 🍌nano banana) is THAT good. Night shifts now to bring this to you VERY SOON!!!! #nanobanana #brandmachine

I just love Swift on the server. At Brandmachine we use Swift on the server for our backend, and we have a lot of agentic stuff. If you’ve dabbled with agentic flows before, you’ll know they can take forever. This is where Swift 6 concurrency is just awesome. #serversideswift

@harleyf @harleyf Building Brandmachine — an AI co-pilot for Shopify brands. Product Shorts (photos→videos), Product Spotlights (campaign visuals in minutes), Brand Identity (always on-brand). Cut shoot costs ~50% and ship faster. apps.shopify.com/brandmachine

Who’s built something in 2025? Plug your thing. 👇

About the 1B company with one employee: this will only be possible once agents can be delegated an end to end task completely. My founder experience shows that while efficiency gains are crazy, context switching is the main limiting factor.

Image‑generation models are advancing faster than ever—and at Brandmachine, we’ve turned that progress into a seamless pipeline for brands. 👉 View examples in our gallery: brandmachine.shop/gallery If you’d like to see how it works with your products, DM. #brandmachine

Paw · The most advanced REST & GraphQL API client for Mac paw.cloud · Our crazy🤯 2021 Black Friday offer: Retweet this and get a free Paw license (worth $49.99) 💙

async/await support has landed in Vapor 🎉 Details: forums.swift.org/t/async-await-… Release: github.com/vapor/vapor/re… Docs: docs.vapor.codes/4.0/

um 15 Uhr gehen wir in die nächste Shoptech-Runde mit @GottheilThomas @bnassler und @old_bert - erst Mobile-/Frontendlösungen, dann Marktplatzlösungen im Programm der #K5Digital k5.de/k5-tv/programm/ @K5Berlin

besonders freuen wir uns auf den ersten K5 Shoptech Gipfel am 23.6. mit @Boris_Lokschin @dirkhoerig @s_betz und @stefan_hamann und die Mobile-/Frontendrunde mit @GottheilThomas @bnassler und @old_bert k5.de/k5-tv/ Dörte Kaschdailis wird das alles einordnen #K5Digital

@jkrisch Absoluter Lieblingsautor. Die anderen kann ich auch empfehlen besonders antifragile

"Der schwarze Schwan" war meine Osterlektüre: Wir machen uns (immer noch) zu wenig klar, wie wenig wir wissen und wie zufallsgetrieben die Welt doch eigentlich ist #blackswan #readinglist

We’re introducing video lookbooks ⁦@GetHighstreet⁩. Brands can now seamlessly link their brand video’s to the product catalog, creating a very easy shoppable video experience. Super proud of what our team built here. Try it in the “Selected” app apps.apple.com/nl/app/selecte…