Ben Sole

@chris_rempel @Okayy_Dan Great points, I can't stop thinking that they've chosen Reddit for this. It explains the deal and why Reddit has done so very well.

Well said. The irony of Google culling the Open Web to prepare for the exciting new future of AI slop and internal redirects (within Google) is that it’s eating its own seedcorn to do it. AI needs to ingest timely, credible, & authoritative content constantly - otherwise it’s just going to hallucinate trash and lose trust / relevance. Will this timely, credible & authoritative content come exclusively from Wilipedia, Reddit, Forbes & IAC’s portfolio of content mills? No. It comes from the collective Open Web. Whose publishers now have practically zero incentive to publish anything. Brilliant 4D chess. This eventually breaks. Either Google will be forced to fold. Or they’ll “Kodak” themselves out of a better future as some better LLM that figures out how to incentivize an equilibrium between creators, users & advertisers rises to the fore. My bet is on the latter.

We said back in 2023 that the Google algorithm rollouts were HIGHLY suspicious and were flagrantly destroying small businesses. We asked the SEO community to take this seriously and call Google out STRONGLY without giving them an inch. Instead, we received audit offers, baseless nonsense theories, third-party gaslighting, and attacks on our brands. Even when the antitrust case came to light, volatility graphs and Ahref graphs were created in a weekly routine gaslight session to give us hope. Most of that community was slow to say the right thing because they feared losing clients and $. In fact, most of the community believed that Site Reputation Abuse was worse than the HCU, presumably because it hurt wealthy clients rather than legitimate small businesses and publishers. I also said back in 2024 that the HCU is far worse than a Manual Action because it punishes a large number of legitimately good websites, whereas a Manual Action at least tells bad actors what they've done wrong to rectify. I was ridiculed for this view. The HCU 2023 and subsequent algorithms should have been called out for what they were rather than deduced as a Google miscalculation. They were a rollout by Google to cull the web in the face of AI. It was anti-competitive, done intentionally, and every statement has been propaganda to protect corporate interests since then. Millions lost their livelihoods overnight—friends, families, parents, acquaintances, colleagues—all at the push of a button. And then they had us overanalyzing every word Google said, which a lot of the SEO community pedaled on their behalf. 600 days since the HCU 2023 Concluded. 600 days. Nothing said on X, LinkedIn, or Bluesky will change anything. Sorry, that's reality. Small businesses, creators, and publishers can only advocate for a better future now.

@lilyraynyc And now we know why the legacy product got broken right around September LY. Pretty easy to prove an improvement after lowering the baseline.

So we are just supposed to believe this with 0 data, evidence, or mechanisms for doing the measurements ourselves. Got it.

@D_DeGea Thank you for everything. Another disgraceful decision from the toxic parasites who are destroying our club. You've been amazing for the team and I wish you all the best for the future. 👏👏👏

I just wanted to send this farewell message to all Manchester United supporters. I would like to express my unwavering gratitude and appreciation for the love from the last 12 years. We’ve achieved a lot since my dear Sir Alex Ferguson brought me to this club. I took incredible pride everytime I pulled on this shirt, to lead the team, to represent this institution, the biggest club in the world was an honour only bestows upon a few lucky footballers. It’s been an unforgettable and successful period since I came here. I didn’t think from leaving Madrid as a young boy we would achieve what we did together. Now, it’s the right time to undertake a new challenge, to push myself again in new surroundings. Manchester will always be in my heart, Manchester has shaped me and will never leave me. We’ve seen it all. 🤘🏼❤️

@barneyronay He's played that wrong. They're prepared to sell you Lady Boys as this photo of a trip to TB proves.

Classic Ashes scenes as disbelieving man discovers you can’t buy 12 cans of Stella at Euston M&S self scan because “it’s not yet 7am sir”

@piersmorgan @Cristiano He's the same as you Piers. Very very good at what he does, not the best, and a bit of a dick.

Very sad to see ⁦⁦@Cristiano⁩ in tears as his dream of winning the World Cup ended. Those mocking him should remember what he’s done for football. For me, he’s the 🐐- and a great guy who’s had the toughest year of his life on & off the pitch. He’s earned our respect.

@BradHazzard Hey Brad, thanks for looking after us. And enjoy some well deserved time off.

Thx to those who have sent very kind messages to me re announcement I am leaving my role as a NSW MP after 32 years. For us all, the 2.7 Covid years have been a challenge & as Health Minister it has been extremely challenging. Time for a new beginning…& JJ agrees. Thx again!

Absolutely bonkers against a back drop of record profits and very strange weather patterns - globally.

@jesflres Yes, me.

@mallyslife_ Looked like it came off the Luton player. Literally could not give a shit who wins.

The debate whether Forest or Luton handball it first is 100% Colback, if you think otherwise you are ridiculously bias it's that simple #NFFC

@Hackett01 @MA_athlete @deanosturts @Gandermonium After a session in the Hope and some 8% pints Dean rode his bike home and invented the expression "one for the pond" 😂😂😂. Love him. Hope you are well fellas.

@MA_athlete @deanosturts @Gandermonium @bobbyrobson In fairness Deano has been found there a couple of times.

Afternoon all. We definitely, absolutely cannot be trusted to actually have 'one for the road'. 😬

@normanswan . Zfgfgcz4y7

While case numbers soar.

@MA_athlete And the NSW premier, at the time, has resigned due to a corruption enquiry.

Looking through some old tweets and realised I replied with this to @bobbyrobson in the middle of last year. And what has come out since.... #DowningStreetParties #oneruleforthem #NoMoreLockdowns

@OzraeliAvi Haven't you just used it to push your political agenda. No question mark it's a rhetorical question.

How long will it take for #ClimateEmergency #ClimateCrisis and #ClimateAction to trend after the Northern Beaches microburst? Loss of life is extremely sad. But using it to push your radical alarmist agenda is bad. Storms happen, especially during a La Niña period.

@bennyraves It was a bit like watching a testimonial. Everyone passed to him. Bruno did his running. 😂

Has Ronaldo signed for United or something?

@MoleLeatherhead @deanosturts @AFCLALadies Well done Ellie 🙌👏👏👏👏👏

Today’s player of the match voted for by @AFCLALadies was Ellie Sturton well played Ellie

@manwhohasitall Cravats. Shows decorum at all times and prevents any unwanted stares from women.

My friend is a CEO. She's introducing a new dress code for employees returning to the office. What should men be required to wear?

@bennyraves @Noble16Mark I can do the Ronaldo or Messi role. Mark Noble's?. No. I can't. He's a legend.

The @Noble16Mark tweet at the end of this season will be a lot sadder than both of these.

@GaDawgforTrump @Zachariahskylab @PoliPunchNJury @lisdavies They may cause cancer. May. They are also present in red meat, alcohol , vegetables, bbq'd food and many other items which we consume daily. Your statement is still incorrect.

@bobbyrobson @Zachariahskylab @PoliPunchNJury @lisdavies What do carcinogens do?

@lisdavies Darwin's theory of evolution .