sebaspelaez
54 posts

sebaspelaez
@brandingseb
Brand Consultant & Creative Director | Helping startups & impact-driven brands build scalable identities. Founder of Valiente Brands.
Barcelona, España Katılım Temmuz 2015
219 Takip Edilen238 Takipçiler

@LucieBajgart Maybe that’s why you need to present 3 different visual directions instead of being accurate with one. 🤷🏻♂️
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Unpopular opinion:
Showing moodboards to clients creates more confusion than clarity.
In my brand sprints, client rarely says a no to all the directions.
Because I don’t present moodboards.
I use them internally, but clients only see defined brand worlds.
Even in a sprint, a few intentional applications can tell the bigger story.
It's about the general idea that has to scale across all the brand touchpoints and feeling we will give to our users with the identity.

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Our website is nominated in @Awwwards! awwwards.com/sites/valiente
Would appreciate any feedback and you votes!
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The best way to start the year!
Rio Life was featured on @Behance.
Not chasing trends. Not rushing outcomes.
Just clear thinking translated into design.
behance.net/gallery/224244…
GIF
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Are you a:
- Graphic Designer
- Illustrator
- UI/UX Designer
- Motion Graphics Artist
- Brand Strategist
- Art Director
- Web Designer
- Interaction Designer
- Visual Designer
- Product Designer
- Creative Director
- UX Researcher
- Packaging Designer
- Environmental Designer
- Game Designer
- 3D Designer
Drop a "Hi!" in the comments and let’s connect with fellow design enthusiasts!
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@thenickpattison Is not surprising at all. Your work is consistent and solid man 👏👏👏. I like the uniqueness of this particular project in a world of blending branding this is refreshing to see. ❤️🔥
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32 project inquiries in one day off this post.
Lesson: designers, show your work.
But also: what the hell do I do now?
Nick Pattison@thenickpattison
Another rocketship we've branded
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Set of Posters designed for my consultancy VALIENTE. Check out our website valientebrands.com



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