Brand Integrated Consulting LLP

Many years later, @tom_sitati's assertion that in the #digital age you need to humanize your #brand could not be any truer, because CONNECTION needs a human touch! #Culture 🧵

brandintegrated.com/partnerships-s… We help you audit your brand to understand what type of partnerships will be the most beneficial for your business. Get in touch for a consultation.

BI is fully committed to playing our part in fostering peace and stability. We encourage open communication, mutual respect, and understanding among all members of our community. We remain fully available to support you and your business, during this time.

brandintegrated.com/to-change-or-t… Change being the only constant thing in the world, your brand must also be ready to adjust its marketing and communication plans, in order to remain strategic in times of adversity and uncertainty ... here are a few tips on how to adjust.

Marketing a brand during a crisis is a delicate dance. The balance between delivering a positive and relevant message as you market your brand, without looking self serving or opportunistic means you have to keenly read the room, so as not to appear tone deaf. Deliver positivity.

You are appreciated.

Your company's brand story acts as a guide to how the brand can be lived and how it will be beneficial to its stakeholders. brandintegrated.com/develop-your-b…

Having a compelling and powerful story is largely underrated and considered unnecessary fluff, but a well laid out manifesto is the best expression of your company’s DNA, and how it will be expressed. Get in touch so we can work together to narrate yours.

A joyful Eid Al-Adha to you and your loved ones, From The Team at BI.

Happy New Month! What promise will you keep to your clients / customers this June?

A brand story communicates a company’s distinctive essence. Have a read about what a brand story entails... brandintegrated.com/your-brand-des…

Reach out to us for a consultation on how we can help you develop your brand story which you will live for years to come. #brandbusinessstrategy #brandconsultant #brandstrategy #marketingstrategy #brandstorytelling #employeeengagement

At BI, we have developed what we call the Brand Manifesto for our clients from all over Africa, based on the history of the company, what their customers, employees and motivators say, what the competition is doing, and where the industry trends are moving towards.

Many of our clients come to us knowing their name, logo, products and services, but when it comes to what they stand for, what they need they are meeting, it becomes a little tricky.

If you only invest in successful marketing campaigns without the 'below the surface' investment and strategy, your business / brand risks being a one hit wonder. #brandbusinessstrategy #brandconsultant #brandstrategy #marketingstrategy #communicationstrategy #EmployeeEngagement

.... invest in continuously keeping an eye on trends so as to know which way your target audience is moving towards, while also and an ear on the ground so as not to get carried away, and of course, always strive to keep your brand promise to the market.

linkedin.com/pulse/rise-fal… From a brand point of view, Salt Bae is a whole lesson on why brands are not just about the name, look and feel, or the marketing.

Having tackled the difference between branding and marketing (see previous post), we now take a look at the difference between strategic brand communication and strategic marketing, which may also be achieved at the same time. brandintegrated.com/communication-…