Brass Ideas

Justin, a retired Army Ranger, explains why he left the GOP over Donald Trump: "I did five deployments in service of this nation...I've been in countries that have had authoritarian regimes. If Trump is not defeated the United States, as we know it, will never be the same."

@LFC_Arabic @MoSalah @MoSalah ...I have been working on it for 7 months.. and I really want him to see it 😊❤

'Cosmic Welcome Mats' Aim to Bring Aliens In goo.gl/v3jnop

Artist Jonathon Keats & Hyundai Ventures engineer Ryan Ayler introduce first neuroscientifically driven concept car bit.ly/2vy469D

The marketing agenda - defined as satisfying customers at a profit - is the CEO's agenda. #MadMindsEurope @HamishWTaylor

Back in the 90's, deep insights and customer benefits at the core led to domination for BA. One simple, insightful promise. #MadMindsEurope

"The power of soft insights is greater than reams of data." Experience says this is true. #MadMindsEurope

We need soft insights - feelings, language - so says the successful CEO #MadMindsEurope

Put the customer at the center of every business, not the product. @hanishwtaylor #MadMindsEurope

If you only see the problems, you can't see the possibilities. Bring in simple ideas from outside experts. #MadMindsEurope

"We're becoming a service company: services are easy to discontinue: so you have to know your customer, that is the focus" #madmindseurope

"The critical and only thing that counts is understanding your customers". Amen to Stephan Howeg, CMO, Adecco Group. #MadMindsEurope

Theme of the day: marketers are drowning in data and finding what matters (quant and qual) is their key need. #MadMindsEurope

"Technology is available to everyone. Only the content is uniquely yours"

"Marketing is no longer about marketing communications. It's about creating experience. Chief Experience Officer, not CMO" #MadMindsEurope

"Management that focuses on the future is very rare" #MadMindsEurope

"Not everything that counts can be counted". Finally, it's being acknowledged #MadMindsEurope

"Our customer experience curve = data driven AND passion driven."@OttokarR #CMO @hostelworld #CX #madmindseurope

@dshirlaw just because you are right doesn't mean I am wrong. Love this. #madmindseurope

"Success = refocusing a booking site into a customer centric brand experience of a 'companion on a trip'" #MadMindsEurope