BrightLocal 🇺🇦

Want to turn your reputation into a competitive advantage? ⭐ In this tactical session, Greg Sterling and Elizabeth Rule share practical insights on building a review strategy that works. Plus, key findings from the 2026 Local Consumer Review Survey. 📺 eu1.hubs.ly/H0sC8hq0

A big shift in local discovery: 74% of consumers say only reviews from the last 3 months influence their decisions. More insights from the #BrightLocal survey: hubs.la/Q0469tx70 #ReviewManagement #LocalSEO #ReputationStrategy

45% of consumers are already using AI tools to discover local business recommendations. 🤖📍 Our mini-report reveals insights into how people are using AI for local discovery and what it means for your local marketing strategy. eu1.hubs.ly/H0svZRw0

We’re proud to share that we've been certified Carbon Neutral for 2026 by Carbon Neutral Britain. To balance our emissions, we’re supporting the Sea Kelp Recovery and Management project. 🐟 With our HQ in Brighton, UK, protecting our local coastline felt especially meaningful.

@Fakereviewwatch This is so interesting, thanks for sharing your thoughts here Kay.

@brightlocal The online review system is broken. AI has exacerbated the fake review problem. Review platforms claim to be on top of the problem. My research shows they're not. I routinely find a shocking number of fake reviews on platforms like Google, Yelp and Facebook using no automation.

Fake reviews are under fire. 🚨 97% of consumers believe businesses should face consequences for fake reviews, with many calling for serious action. Check out the article below for the full picture. 👇 eu1.hubs.ly/H0s7WKH0

Just One Week to Go! Join Greg Sterling (Near Media) and Elizabeth Rule (Sterling Sky) as they explore how to turn your reputation into a competitive advantage. 📅 Tuesday, March 10 🕐 10:00 am PT / 1:00 pm ET / 5:00 pm GMT Register your free place: eu1.hubs.ly/H0sg9HV0

Reviews are already a core part of most local SEO agency services, but our latest survey reveals how they can act as a growth lever for your agency’s 2026 strategy. ⭐ 📹 Watch the video for five practical review management tactics built for agencies. eu1.hubs.ly/H0sdkbx0

It's no secret that more reviews is better than no reviews, or not very many... @gsterling and @ownyourserp are going to help business owners develop a review strategy on March 10th.  Register for free!  brightlocal.com/webinars/revie…

@SurvivorDean Thanks for sharing your take, that's a really interesting thought around LLMs. I suppose people will always want to game the system, which is why there are still so many fake reviews.

@brightlocal I wonder why fake reviews are still at large. It is already an AI era. LLMs protect the search engines round the clock.

Reviews drive action but not always straight to checkout. 🛒 85% of consumers are more likely to use a business after reading positive reviews, yet only 34% make an immediate purchase. In fact, 66% head off to do more research. See the full report: eu1.hubs.ly/H0s5ZtT0

📊 94% of consumers are open to leaving a review but only 69% actually did in the past year. The difference? Simply asking. 💬 78% were invited to leave a review, and 65% followed through. A well-timed request can make all the difference. Full report: eu1.hubs.ly/H0rY7Ch0

Reviews shape how customers find and choose your business. In 2026: ⭐ 74% of consumers only trust recent reviews. ⭐ 47% skip businesses with fewer than 20 reviews. ⭐ 31% only choose 4.5 stars or higher. See 5 ways to strengthen your reviews: eu1.hubs.ly/H0rVvRB0

The way people find reviews is changing. Is your business ready? 📉 Google is still #1 but usage fell from 83% to 71%. 📱 Social platforms continue to gain ground. 📈 ChatGPT is used by 31% of consumers to find reviews. Explore the full report: eu1.hubs.ly/H0rS3wg0

74% of consumers only trust reviews from the last 3 months according to @brightlocal’s 2026 Local Consumer Review. If you do local SEO, that number should change how you’re analyzing review data. I built a free Chrome extension for this and just shipped v3. Here’s what’s new 🧵

🤔Think your reviews are good enough? Consumers might disagree. Our Local Consumer Review Survey shows expectations are rising. As search evolves, smarter review management will be what sets businesses apart in 2026. Check out the full report below. 👇 eu1.hubs.ly/H0rJSzt0

@seederguy If you offer emergency services, you must make this clear in your business description. There's a useful workaround for emergency hours here: support.google.com/business/threa… And our guide on opening hours might also be useful; you can find that here: brightlocal.com/learn/google-b…

@brightlocal That is what I was recommending as well. What about extending the hours and how would you add that you have 24/7 emergency hours?

@brightlocal and @whitespark what are your thoughts on listing your GBP to be open 24/7? I've seen a lot of talk on it and it having a big impact on your GBP rankings, but it can also cause problems #SEO #LocalSEO

@shendison Hi Scott, thanks for reaching out here. I can see you're already in contact with our support team about this now.

The good news? @brightlocal has new AI #LocalSEO tools. The bad news? "Across our plans" doesn't include me. Guess I've been a customer too long...

AI has made it easier than ever to publish more content—and to break trust. 💔 In last year’s Local SEO for Good, one theme kept coming up: how local businesses can stay authentic while using AI in smart, practical ways. Read on to find out how. ⬇️ eu1.hubs.ly/H0r9WcJ0