Scott Britton

My book Conscious Accomplishment - How to Use Personal Achievement For Spiritual Growth is now available! For decades I tried to achieve my way to happiness. When this stopped working, I was forced to turn my focus inward. Pretty quickly, I began to realize that working on my consciousness was a more direct way to improve my life. As illuminating as this was, it also was disorienting and nerve-wracking. Most of the examples in our culture made it seem like you either went hard after success or abandoned all that to live a monastic lifestyle. I wondered if I was being called to leave my worldly ambitions behind if I was serious about my consciousness evolution. Fortunately, I met a wonderful teacher who guided me towards clarity. The call wasn’t to abandon my life as a startup entrepreneur, but to use my existing circumstances for expanding my awareness and transformation. Gradually my company and all aspects of my life became my mirror and teacher. Conscious Accomplishment is the book I wish I had when I started my journey. It teaches you how to use the process of moving towards your goals for the evolution of your consciousness. And as you do this, the ways in which you accomplish things evolves and expands. This integrated path is not only incredibly enlivening and enriching, but also suitable for many people in our society. If you’re interested in learning how to walk this middle path, are conscious-curious, or feel stuck while trying to balance both worlds, this book is for you. If this resonates, you can find a link to the book below👇 And if you’d like to support it reaching others, ❤️and 🔁are much appreciated!

@famdotwork 💯

@britton the "no one will use interfaces anymore" prediction has been wrong every single time. chat apps didn't kill email. voice didn't kill touch. people want to *choose* how they interact, not be forced into whatever's fashionable.

I have a feeling that many people out that are saying SaaS is dead and agents will take over everything, haven't built a SaaS company before. I remember when we started Troops having visions of granduer that everything would be done through chat and no one would ever want to log into a CRM again. Guess what? That didn't happen. 99% of people didn't know how to interact with a blank command line. And even when they did, they still wanted some sort of verification layer where they could see and interact with the work. A lot has changed in the past years, but I don't think most of the humans interacting with software have changed all that much. I also think its important to remember that most of the world isn't a silicon valley early adopter. I was with a SaaS founder last week who commented that his biggest support challenges are password issues, and getting ppl to log in in the first place. How we interface with software and what is can do changing, but to say its "dead"...I'm not buying it.

My book Conscious Accomplishment just hit 50 reviews on Amazon with a 5.0 rating! I’m celebrating this mini-milestone and also reflecting on some of the surprises in my book journey. I thought the main reason people would benefit from reading it was the practical advice it provided for walking a middle path. This has certainly been true, but what I didn’t realize was just how much people would appreciate being SEEN. There are so many people out there who are going through their own transformational journey. It can be extremely lonely and confusing.... Especially when the lives of many of the people you read about in transformational book look so different from yours. This is definitely how I felt when I started this journey. Recognizing that you’re not alone, and that there are in fact many others going through the same exact things as you can be a life-line. It can also motivate you to keep going and find the others. I’m glad sharing my experience seems to have helped people in this way. Big thanks to everyone who has supported the book so far and I hope it continues to find those it can support. 🙏

Congrats @Benioff @joeteplow and the @salesforce @SlackHQ teams! This was exactly the vision we had when building Troops and a large part of why we teamed up with Salesforce and Slack. Very awesome to see that vision become reality! And now back to selling things on Shopify and on shelves... @stewart @britton @GregRatner @chrisfralic @jcspinell

I did EMDR for the first time this week. Surprisingly powerful

4 months since I’ve posted on social media regularly. Honestly, it’s been great. Sometimes you just need spaciousness. When you allow yourself this gift, it's much easier to discern the golden thread of where your aliveness lies. For me, its been using AI to create tooling for Conscious Talent and other applications I’ve wanted to exist. I’m not sure where it’s all going, but it feels great. I was thinking this morning about how 5 years ago I would have really struggled to work and live like this. There was simply too much discomfort with uncertainty. This illuminates how riding the golden thread is a skill. You don't get to see the whole path. You just see the next step in front of you. And the skill is learning to trust that and allow it to be enough. This isn't something that's cultivated overnight. But if you keep at it, the golden thread will take you some magical places.

@businessbarista Love this. @ztsekouras is already helping hiring for AI Ops Managers at tech companies

Anthropic just published a 17-page report on AI's impact to jobs. It's worth reading, but here are some of the key points made & my observations: Key points: 1) The gap between what AI can do and what people are doing with it is massive. In Computer & Math jobs, AI could handle 94% of tasks. Actual usage is 33%. 2) This isn't coming for factory workers first. The most exposed workers are older, more educated, and higher-paid, earning 47% more than unexposed workers. AI is aimed squarely at white-collar knowledge work. 3) No mass unemployment yet. Zero systematic increase in unemployment for highly-exposed workers since ChatGPT launched. But... 4) Young workers are already getting squeezed. Job finding rates for 22-25 year olds entering high-exposure jobs dropped ~14%. The labor market isn't contracting from the top. Tt's narrowing from the bottom. 5) 30% of workers have literally zero AI exposure. And 97% of actual AI usage falls within what's already theoretically possible. People aren't pushing boundaries of the technology. 6) Most at-risk roles: Computer Programmers lead at 75% coverage, followed by Customer Service Reps, Data Entry Keyers (67%), and Financial Analysts. 7) Least at-risk roles: Cooks, Motorcycle Mechanics, Lifeguards, Bartenders, Dishwashers, Dressing Room Attendants. Jobs where your hands, your body, or your physical presence is the work. My observations: 1) The gap between theoretical and actual AI usage isn't a technology problem. It's a knowledge and process problem. Most people play with a tool for 30 minutes, don't get the output they expect, and decide the technology is dumb and broken. The person is broken, not the technology. You wouldn't hand an intern a laptop on day one and expect killer output with zero onboarding. But that's exactly what people do with AI. 2) Junior workers are getting hit first because the cost of failure is lowest. Companies will trust AI for scheduling, meeting prep, and basic engineering work before they'll trust it for strategic decisions. No exec wants to be the schmuck who trusted a hallucinating model and bombed their board meeting. So the work that gets automated first is the work that juniors/offshore talent used to do. 3) The calm before the storm is real. I believe double-digit percentages of white-collar workers will end up displaced. The only reason we aren't seeing it yet is because most companies haven't done the hard work. Rethinking org design from first principles, mapping every key process, building the infrastructure to actually run leaner. They can't confidently say "if we let go of 20% of our people today, would the business still run?" But this is a knowledge and process issue, not a technology issue. And it will be figured out. because you'll be competitively disadvantaged if you don't. 4) There's a great irony happening before us. Most humans behave like robots. Follow marching orders. Forget to reflect. Don't improvise. Wait for instructions. Meanwhile, robots are behaving more like humans. Generative. Deep thinking. Context-aware. Making adjustments as needed. 5) You need to automate yourself out of your job. Seriously. If you succeed, you've AI-proofed yourself. - You become the person who orchestrates the work, not the person the work replaces. - And you become the shining star in your company — the person leadership looks to and asks "how do we replicate what you've done across every role?" 6) This sounds scary, but new roles will be created. As with every technology paradigm, job destruction begets job creation. AI is different and has its own shape, but there will absolutely be new roles available to those who stay on the frontier. Now, the question to debate is how many new roles & do they offset lost roles. But I can imagine roles focused on orchestration, judgement, and adoption becoming more and more prevalent: - AI Process Architect - Agent Operations Manager - AI Quality Assurance/Output Auditor - AI Onboarding Specialist - Decision Architect - AI Ethics & Risk Officer - Synthetic Media Producer - Knowledge Curator

Most leaders are trained to focus on strategy, execution, and results. But what if one of the biggest levers of performance sits under the surface? In the latest episode of Experience-focused Leaders, I sat down with Scott Britton (@britton) , entrepreneur, former co-founder of Troops (acquired by @salesforce), and author of Conscious Accomplishment. We talked about a topic most business conversations skip: consciousness and leadership. It may sound abstract. The business impact is anything but. One idea from Scott that stuck with me: “You can be killing it by the standards of the external world but still have your life run by automatic patterns you don’t even know exist.” As leaders, many of our reactions are automatic. A tense meeting. A missed target. A difficult employee conversation. We think we’re choosing how to respond. Often… we’re not. Scott describes consciousness like a database of past experiences. Over time, we build “if this happens → respond like this” programs that run in the background. Those programs quietly shape how we lead teams, make decisions, and handle pressure. The good news: awareness changes the equation. As Scott put it: “What you actually want is to feel a certain way—joy, vitality, trust, presence. That’s an inside job.” Ironically, leaders who invest in that inner layer often become better at navigating the external world. Clearer thinking, calmer decisions, stronger relationships. In this conversation we cover: • Why high achievers often tie self-worth to productivity • How automatic reactions shape leadership behavior • Why personal growth is non-linear (even for experienced founders) • How awareness strengthens decision-making and resilience For founders, executives, and operators under constant pressure, this is a different kind of leadership conversation — and an important one. 🎧 Listen to the episode with Scott Britton on Experience-focused Leaders: relayto.com/explore/s-02-e… And I’m curious: Have you noticed automatic patterns showing up in your leadership?

@shevelenko love this conversation brother! Thanks for having me

I’ve been waiting to savor this one by @britton for a while now. It has been well worth the wait.

@schlaf thanks brother! I really appreciate you, all the support, and love that you got the hardcover : )

One of the best things I've done for myself recently was start working with @0xZakk as an AI coach. As I learn to integrate these new skills, it's been incredibly helpful to work with someone whose spent the last few years going deep on AI. A few things he's helped me with: - Proper openclaw configuration including getting it running on its own machine - Setting up a life OS - Development best practices If you're looking for some strategic help, highly reccomend!

When it smells like shit...

The wisest people I know aren't doubling down on consciousness or AI. They're doing both.

My feed is generally in shock. Half about the realization that much our cultural reality is a twisted construct manipulated by darkness. And the other half about what their OpenClaw agent can do. It’s a funny world out there.

One of the better takes I’ve heard

@heyitsgeorg Sending a DM

@britton I’m in

I'm looking to get a few more beta testers for what I consider the world's simplest personal CRM. Happy to give you a free account for life if you're down for a quick onboarding call. Let me know!