
Patrick Seán 🥞
5.8K posts

Patrick Seán 🥞
@buffalopaddy
Climate, Migration & Politics | @StAndrewsIR and @ODID_QEH alum. Full-time Celtic supporter & #BillsMafia 🇺🇸🇮🇪🌹














America’s Debt Is Soaring Under Trump. Yes, It Matters The president has put us on a path toward destabilization, with the national debt now eclipsing the size of the entire U.S. economy. rollingstone.com/politics/polit…





Analysis of books on the NYT bestseller list show that sentences today are about 30% shorter than they were 100 years ago. This suggests a preference for shorter, more direct comms. This isn't just relevant to fiction. When it comes to commercial comms there's evidence that brevity is preferable (not just in sentence length, but also in the total length of the comms). In 2020, @Todd_Rogers_ and Jessica Lasky-Fink from Harvard sent emails to 7,002 US school board members requesting they complete a short online questionnaire. Sometimes that request was made in 127 words, other times, just 49 words. It was the shorter request that got the best response. The lengthy email had a response rate of 2.7% compared to 4.8% for the short one (an improvement of 78%). Follow-up work showed that recipients used message length as a guide to how long the survey would take to complete. The more concise message made the task feel quicker, so people were more likely to engage. If you want people to undertake a task, it's wise to whittle out the padding. And if you’d like to learn more behavioural science tactics, sign up to my newsletter, AstroHacks. Each fortnight I look at one bias and explain how you can apply it to business or marketing challenges. And best of all, I'll do it in just a few words! Average reading time for the newsletter is about 3 minutes! You can sign up here: eepurl.com/i-ZfiQ


























