by Niche

Our founder @lindseystjohn_ will be on the ground (and water, and maybe in the air) at #CannesLions2022. Much inspiration and exciting ideas coming soon. #CarpeDiem #CannesLions #Cannes2022 @Cannes_Lions #FestivalOfCreativity

Excited to le mix and le mingle at #CannesLions2022 with leading industry experts, visionaries, & icons. {{ CARPE DIEM }} @byniche @Cannes_Lions #adtech #adindustry #festivalofcreativity #prindustry

We optimized the launch of @beachhousebowls into @thenakedmarket w/a few of our signature services. In a true-to-form move, we triaged w/a trusted colleague to foster a win-win-win, tripling exposure in < 24 hours, culminating in a 36M following reached by way of our initiative.

A brilliant and cheeky off-the-cuff response to concerns about a confined market by @trinaspear, Co-CEO of the 1st company to go public led by 2 females, @wearfigs. Low-hanging fruit is great but why not go out and build a sector of new consumers.

So much business brilliance in one room at #RLCBaker22 by @RetailLeaders_ @BakerRetailCtr @Wharton Inspiring to meet @toryburch @ToryBurchFdn #embraceambition @BoF @byniche @MelsStyles

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” -Michael Jordan

A picture speaks a thousand words… but you still need words. Coin 25 catchphrases before creating content to land voice & vocab, grounding campaign diction in the brand’s DNA. Our favs for Good Guice: Tropic like it’s hot, Suns out Rum’s out, & The cure for the common claw.

What content to post pre-brand launch before you own anything to post: 1) externally-produced 2) sneak peek teasers 3) realistic 3D renderings 4) custom art 5) inspiration sources 6) bts brand / product development 7) story of the founders

In content creation like this for small businesses, we find that most of the time visuals should be: A) different enough to stop the scroll, but not so “out-there” that it becomes more art than marketing B) built w/the presiding purpose of exhibiting the product’s excellence

One of 3 *fun* custom corresponding reels we made from scratch for Caribbean rum brand Good Guice. This was about a year ago so we were really pushing the boundaries for branded reel content for small businesses with this work. instagram.com/reel/CZrvVGZBq…

So so good! If you’re in influencer marketing and you’re not following @jamesnord & @fohrco I recommend changing that immediately - and watching this #NegroniswithNord launch video: youtu.be/vFQ3rRPoF-Y

OOTD but make it #ShopSmall (& @RalphLauren🤣). Wearing accent earrings by @goldfinejewelry, our friend & client, an audacious small business owner. 10% off Goldfine-Jewelry.com with code LINDSEY! Also in a choker from a line we co-designed together: #fantasmecollection

We’ve added *at least 3 branded reels* to our standard launch package at by Niche. Instagram is literally paying some creators per view on their reels. The momentum is no joke. It’s no longer a strategic tactic, it’s an industry best practice, an essential.

So much beautiful vibrant positive energy in this photo + video shoot day for by Niche client Origin of Oceans! Also… one of our mantras exhibited in my personal cameo moment in this video: #HappyClientsHAPPYLINDSEY @lindseystjohn_

Lights, camera… Hamptons Launch of our client Origin of Oceans! 🌟 by Niche loved every minute of producing this unforgettable kick-off photo + video shoot & fashion show + cocktail party in beautiful Southampton this fall.

A beautifully written article by one of our @byNiche interns about her experience in our original Career Stretch Program & with #NorthernVogue. Thank you Katrina for lending your time, talent, and brilliance to us and our cherished clients. katrinapriyanka.com/post/by-niche-…

The Art of IGLives for the busy professional. Ft DOWNEY Interiors via #byNiche instagram.com/tv/CUKsatojL3Q…

We couldn’t be more impressed by new client @MWW_PR, a globally-recognized, deeply decorated, illustrious PR Agency of 30 years and 8 locations. Honored to help bring your rebrand vision to life on the social media side of things. A peek of what’s to come: instagram.com/p/CNK5KxyD6ld/…

Please join us in the #RLCMENA21 omnichannel conversation. Thank you @byNiche for powering our event social media & engaging live for the last 3 years.

We look forward to @tiktok_us’ presentation at #RLCMENA21 with @ArefYehia 💯