Cara Callaghan

Looking forward to tomorrow's digital careers event hosted by the staff and students of the MSc in Digital Marketing @TUS_Midwest Come along and join us to learn more.

Great to hear examples of how Irish businesses are successfully using @TikTok from Camila Franco Soler #DMDublin

Wise words! Use AI to your advantage

Products such as 'Performance Max' from @GoogleAds allow marketers to focus less on campaign management & more on strategy #DMDublin

Excited to hear from some great speakers this morning at #DMDublin

Our 4th year Business & Digital Marketing students and MSc in Digital students @TUS_ie are attending @GASPIreland in Limerick City today. A great opportunity to meet industry professionals in a salon du chat setting. @TUS_BH

It was so nice to meet our @TUS_Athlone_ colleagues and students at #MIIDMX23 @TUS_BH @aislingkeenan @Teresanashcasey @jenryanlawler

"Maximise the performance of campaigns using AI alongside human input". We need to change how we spend our time as marketers. Interesting talk from Conor Jones MD @Google #MIIDMX23

Delighted to bring the @TUS_ie Limerick MSc in Digital Marketing class to #MIIDMX23 A great range of speakers and topics including the metaverse, AI & digital transformation to name a few @TUS_BH @jenryanlawler @Teresanashcasey

Great to hear from @MediahuisIRL on how they are monetising online as print declines #MIIDMI23

Build the foundations, start to experiment & imagine your brand as an immersive experience #metaverse #MIIDMX23

Excited to learn more about the metaverse from @sthabanks from Meta. Many companies already using it to drive product development ,avatars will unlock new commercial opportunities & it boosts brand storytelling #MIIDMX23

Delighted to attend the in person #MIIDMX23 conference with my @TUS_ie colleagues and MSc in Digital Marketing students

Thanks to @TUS_BH for organising a very worthwhile day trip to #SMDublin @CrokePark for our MSc in Digital Marketing students Loads of brilliant speakers and great takeaways for the lecturers and students @Teresanashcasey @TUS_ie #digitalmarketingstudents

The importance of 'personalisation beyond personas' being discussed by Orla Power from @LuzernSolutions

"Companies need a strong corporate narrative which outlines their purpose, values, brand and messaging, and a strong employer brand which demonstrates your reputation as an employer" Cathy Cullen @Drury_comms tells delegates #SMDublin

Johanna Torwesten discussing how @HuskiesAgency video strategy has driven growth for @Failte_Ireland using new relationships with content creators #SMDublin

@Ketna_m from @Savills discussing the 6 stages of social business transformation #SMDublin Avoid the detractors and find the time to work towards your social objectives

The students from @TUS_ie are ready for round 2 at #SMDublin Hearing how the @metoffice are taking TikTok by storm from @rossymids

@LEGO_Group global social media team @LeaSandell discussing how they 'observe social behaviours and their content responds to that'. Only use YouTube kids to communicate with their younger audiences