

Steve Casey
1.2K posts

@caseysteve
Vp, Research Director at Forrester Research. Husband, dad, son, brother, cyclist, gear head. Views are my own.



"It is wholly inefficient to have an artificial dividing line between our #ABM and #demand programs and have separate teams and people and processes and infrastructure," said @caseysteve at @forrester #ForrB2BSummit #truth #b2bmarketing






Introducing Forrester Decisions, our new portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. forr.com/3nPiW55 #PressRelease #BoldDecisions

B2B Buying in manufacturing and life sciences has changed more in the last 12 months than ever in history. Join our Fireside Chat on April 7th: ow.ly/kNFx50EcA47





















Which capabilities and solutions are core to successful #ABM strategies and programs? Join our webinar tomorrow featuring guest speaker, Steve Casey, Principal Analyst at Forrester to find out. Click to register now! bit.ly/2THkNfj