Chris Enos
980 posts
Chris Enos
@cenos90_
🚀 Ecom 💻 Meta Ads ♣️ Ex Poker Pro
Fayetteville, NC Katılım Aralık 2013
225 Takip Edilen412 Takipçiler
bing ads is the most ignored money printer in ecommerce right now
900M+ monthly searches, a user base skewing older and wealthier, and most brands aren't spending a dollar there
we made a breakdown doc covering:
- the demographic breakdown of bing users and why they spend more
- ad copy frameworks built for 55+ high-income buyers
- shopping feed setup that actually works on bing
- full campaign structure from launch to scale
- bidding strategies that take advantage of low competition
the platform is wide open. almost nobody is running it properly
like + comment "BING" and i'll DM you the doc
(follow + RT for priority access)
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🔥🚨DEVELOPING: Balenciaga is going viral after selling this handbag for $1790.
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@ashvinmelwani Performance is stellar across multiple stores/accounts after a horrendous few days.
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@mannybarbas_ Same. Performance is stellar across multiple stores/accounts after a horrendous few days.
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@antonioventre_ Curious if this was on 1 CBO as I've seen you talk about it before.
What I see in lots of cases is that "bad performing" ads are just good at grabbing cold traffic to feed the rest of the funnel and when I turn them off, the campaign tanks.
Any thoughts are much appreciated!
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We improved a client's ROAS by 261% in 7 days. Without a single new creative.
Here's exactly what we did:
Audit: identified every ad spending more than 15-25% above target CPA.
Action: turned them all off.
Reallocated budget to ads that were underfunded but performing.
Result:
> Weekly spend: $8K to $14K (+74%)
> ROAS: 0.40x to 1.44x (+261%)
9 out of 10 accounts are burning budget on underperforming ads right now.
Not because the ads don't work.
Because nobody is reviewing them every day.
An ad account is not a set-and-forget machine.
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you can do all this for 30% margins
or just find an offer to affiliate for
make creatives
run traffic
and operate on a 60-70% margin
90% if you’re running organic
and no backend headache like ecom
your only focus is offer selection, creative testing and scaling
choice is yours
if you want access to a cracked list of offers + education dm me affiliate
Javiz@Javizecom
📂 Ecom ┃ ┣ 📂 Idea ┃ ┣ 📂 Problem Discovery ┃ ┣ 📂 Market Research ┃ ┣ 📂 Competitor Analysis ┃ ┗ 📂 Trend Validation ┃ ┣ 📂 Product ┃ ┣ 📂 Sourcing (alibaba) ┃ ┣ 📂 Sample Testing ┃ ┣ 📂 Formulation / Design ┃ ┗ 📂 MOQ Negotiation (mandatory) ┃ ┣ 📂 Branding ┃ ┣ 📂 Brand Name (short & sweet) ┃ ┣ 📂 Domain (godaddy) ┃ ┣ 📂 Logo & Identity (pomelli) ┃ ┣ 📂 Packaging Design ┃ ┣ 📂 Brand Book / Story (ai) ┃ ┗ 📂 Photography Direction (ai) ┃ ┣ 📂 Store ┃ ┣ 📂 Shopify Setup ┃ ┣ 📂 Theme & Design (elixir theme) ┃ ┣ 📂 Product Pages (section store) ┃ ┣ 📂 Checkout Optimization ┃ ┗ 📂 App Stack ┃ ┣ 📂 Supply Chain ┃ ┣ 📂 Inventory Management ┃ ┣ 📂 Warehousing (ecomflow) ┃ ┣ 📂 3PL Setup (ecomflow) ┃ ┗ 📂 Customs & Import (ideally not) ┃ ┣ 📂 Legal ┃ ┣ 📂 Business Entity (USA LLC) ┃ ┣ 📂 Trademarks (pre-check) ┃ ┣ 📂 FDA / Compliance ┃ ┣ 📂 Terms & Privacy (ai) ┃ ┣ 📂 Launch ┃ ┣ 📂 Influencers (social snowball) ┃ ┣ 📂 PR Outreach (Instagram dms) ┃ ┣ 📂 Social Media Hype (Reels) ┃ ┗ 📂 Launch Day (launch asap) ┃ ┣ 📂 Paid Ads ┃ ┣ 📂 Meta Ads (in-house) ┃ ┣ 📂 TikTok Ads (agency) ┃ ┣ 📂 Google / Shopping (agency) ┃ ┣ 📂 Creative Strategy (ai) ┃ ┗ 📂 Retargeting ┃ ┣ 📂 Creative ┃ ┣ 📂 Static Ads (jpegsmafia) ┃ ┣ 📂 UGC Scripts (claude) ┃ ┣ 📂 Video Ads (agency) ┃ ┣ 📂 AI Image Generation ┃ ┗ 📂 Ad Iteration System ┃ ┣ 📂 Organic ┃ ┣ 📂 Instagram (hire girl with taste) ┃ ┣ 📂 TikTok (hire ideal customer to run) ┃ ┣ 📂 Twitter / X (not needed) ┃ ┣ 📂 SEO & Blog (slowly builds) ┃ ┗ 📂 Community Building (irl stuff) ┃ ┣ 📂 Email & SMS ┃ ┣ 📂 Welcome Flow (set & forget) ┃ ┣ 📂 Abandoned Cart (set & forget) ┃ ┣ 📂 Post-Purchase (set & forget) ┃ ┣ 📂 Win-Back (set & forget) ┃ ┗ 📂 Campaign Calendar (agency) ┃ ┣ 📂 Conversion ┃ ┣ 📂 Landing Pages (agency) ┃ ┣ 📂 Offer Strategy (keep calendar) ┃ ┣ 📂 Bundle Pricing (AOV) ┃ ┣ 📂 Trustpilot strategy (for exit) ┃ ┗ 📂 A/B Testing (cro agency) ┃ ┣ 📂 Increase Revenue ┃ ┣ 📂 Optimize AOV ┃ ┣ 📂 Upsells & Cross-sells ┃ ┣ 📂 Subscriptions (stay ai) ┃ ┣ 📂 Limited Drops (build scarcity) ┃ ┗ 📂 Wholesale / B2B ┃ ┣ 📂 Analytics ┃ ┣ 📂 Ad Performance (motion) ┃ ┣ 📂 LTV:CAC Ratio (must) ┃ ┗ 📂 Overall Finances (triplewhale) ┃ ┣ 📂 Retention ┃ ┣ 📂 Customer Education (ebooks) ┃ ┣ 📂 Loyalty Program (email) ┃ ┣ 📂 Unboxing Experience (stickers) ┃ ┣ 📂 Referral Program (snowball) ┃ ┗ 📂 Customer Support (outsource asap) ┃ ┣ 📂 Distribution ┃ ┣ 📂 Amazon (setup asap) ┃ ┣ 📂 Retail Partnerships (prep deck) ┃ ┣ 📂 Go International (set localize) ┃ ┣ 📂 Affiliate Program (snowball) ┃ ┣ 📂 Brand Growth ┃ ┣ 📂 Product Line Extension (AOV) ┃ ┣ 📂 Collabs & L. Editions (brand value) ┃ ┗ 📂 Athlete / Creator Deals (brand value) ┃ ┣ 📂 Scaling ┃ ┣ 📂 Hiring system (hire HR) ┃ ┣ 📂 SOPs & Automation (notion) ┃ ┣ 📂 Agency Partners (hire & fire fast) ┃ ┣ 📂 Global Logistics ┃ ┗ 📂 Exit Strategy (sellwasabi) Share this. Bookmark it. This is the roadmap.
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@chsangerhaus @Ecom_Matteo You can do either, don't think there's a con either way. Personally, I'm running single adset bc it's much cleaner but it's fine either way imo as I've ran both for quite some time.
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Consolidating all ads into 1 CBO was a big big unlock for us!!
Before we had 100+ different campaigns, one big mess.
Now all data consilidates and ad fatigue doesn't happen anymore. We are adding 3 new batches daily.
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@Ecom_Matteo Multiple adsets/batch or just running ASC style with one adset?
And flex ads or single?
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@ashvinmelwani Been solid on my end across most stores, today is ass.
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Affiliate campaign I effortlessly launched in a few minutes made 148k in just a few days...
Deepfakes? Found them.
Offers? Found them.
Landers? Extracted.
Creatives? Extracted.
New ads freshly launched? Sniped.
Watch the video to see the process...
Reply 'Tuesday' & like.
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@femalebodybuil6 Stupid question. She's at the beach... In a one-piece. 😆
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Chris Enos retweetledi
@almightykazs People who don't want others to win are top tier retarded. There is so much to go around in this world it makes zero sense and is extremely short sighted.
Fuck everyone who thinks like this.
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If your ads go unprofitable every time you try to scale, this is why ⬇️
It took me 6.5 years and millions spent on FB to figure out what actually unlocks consistent $10K-20K days with strong margins.
And It's not better ads or a better offer.
It's something 95% of us in ecom completely ignore and keeps us from hitting those massive days that we work so hard for.
And if you're stuck at low budgets and go unprofitable every time you try to scale, I guarantee you're of that 95% that are ignoring it.
So here's a 20 min loom video I made showing exactly what it is and how to implement it in less than 30min.
This took me 6.5 years to learn. It'll take you 20 minutes.
Just Like & comment "Send" and I'll DM it.
(must be following)
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