Will MacDougall
2.5K posts


📂 Ecom ┃ ┣ 📂 Idea ┃ ┣ 📂 Problem Discovery ┃ ┣ 📂 Market Research ┃ ┣ 📂 Competitor Analysis ┃ ┗ 📂 Trend Validation ┃ ┣ 📂 Product ┃ ┣ 📂 Sourcing (alibaba) ┃ ┣ 📂 Sample Testing ┃ ┣ 📂 Formulation / Design ┃ ┗ 📂 MOQ Negotiation (mandatory) ┃ ┣ 📂 Branding ┃ ┣ 📂 Brand Name (short & sweet) ┃ ┣ 📂 Domain (godaddy) ┃ ┣ 📂 Logo & Identity (pomelli) ┃ ┣ 📂 Packaging Design ┃ ┣ 📂 Brand Book / Story (ai) ┃ ┗ 📂 Photography Direction (ai) ┃ ┣ 📂 Store ┃ ┣ 📂 Shopify Setup ┃ ┣ 📂 Theme & Design (elixir theme) ┃ ┣ 📂 Product Pages (section store) ┃ ┣ 📂 Checkout Optimization ┃ ┗ 📂 App Stack ┃ ┣ 📂 Supply Chain ┃ ┣ 📂 Inventory Management ┃ ┣ 📂 Warehousing (ecomflow) ┃ ┣ 📂 3PL Setup (ecomflow) ┃ ┗ 📂 Customs & Import (ideally not) ┃ ┣ 📂 Legal ┃ ┣ 📂 Business Entity (USA LLC) ┃ ┣ 📂 Trademarks (pre-check) ┃ ┣ 📂 FDA / Compliance ┃ ┣ 📂 Terms & Privacy (ai) ┃ ┣ 📂 Launch ┃ ┣ 📂 Influencers (social snowball) ┃ ┣ 📂 PR Outreach (Instagram dms) ┃ ┣ 📂 Social Media Hype (Reels) ┃ ┗ 📂 Launch Day (launch asap) ┃ ┣ 📂 Paid Ads ┃ ┣ 📂 Meta Ads (in-house) ┃ ┣ 📂 TikTok Ads (agency) ┃ ┣ 📂 Google / Shopping (agency) ┃ ┣ 📂 Creative Strategy (ai) ┃ ┗ 📂 Retargeting ┃ ┣ 📂 Creative ┃ ┣ 📂 Static Ads (jpegsmafia) ┃ ┣ 📂 UGC Scripts (claude) ┃ ┣ 📂 Video Ads (agency) ┃ ┣ 📂 AI Image Generation ┃ ┗ 📂 Ad Iteration System ┃ ┣ 📂 Organic ┃ ┣ 📂 Instagram (hire girl with taste) ┃ ┣ 📂 TikTok (hire ideal customer to run) ┃ ┣ 📂 Twitter / X (not needed) ┃ ┣ 📂 SEO & Blog (slowly builds) ┃ ┗ 📂 Community Building (irl stuff) ┃ ┣ 📂 Email & SMS ┃ ┣ 📂 Welcome Flow (set & forget) ┃ ┣ 📂 Abandoned Cart (set & forget) ┃ ┣ 📂 Post-Purchase (set & forget) ┃ ┣ 📂 Win-Back (set & forget) ┃ ┗ 📂 Campaign Calendar (agency) ┃ ┣ 📂 Conversion ┃ ┣ 📂 Landing Pages (agency) ┃ ┣ 📂 Offer Strategy (keep calendar) ┃ ┣ 📂 Bundle Pricing (AOV) ┃ ┣ 📂 Trustpilot strategy (for exit) ┃ ┗ 📂 A/B Testing (cro agency) ┃ ┣ 📂 Increase Revenue ┃ ┣ 📂 Optimize AOV ┃ ┣ 📂 Upsells & Cross-sells ┃ ┣ 📂 Subscriptions (stay ai) ┃ ┣ 📂 Limited Drops (build scarcity) ┃ ┗ 📂 Wholesale / B2B ┃ ┣ 📂 Analytics ┃ ┣ 📂 Ad Performance (motion) ┃ ┣ 📂 LTV:CAC Ratio (must) ┃ ┗ 📂 Overall Finances (triplewhale) ┃ ┣ 📂 Retention ┃ ┣ 📂 Customer Education (ebooks) ┃ ┣ 📂 Loyalty Program (email) ┃ ┣ 📂 Unboxing Experience (stickers) ┃ ┣ 📂 Referral Program (snowball) ┃ ┗ 📂 Customer Support (outsource asap) ┃ ┣ 📂 Distribution ┃ ┣ 📂 Amazon (setup asap) ┃ ┣ 📂 Retail Partnerships (prep deck) ┃ ┣ 📂 Go International (set localize) ┃ ┣ 📂 Affiliate Program (snowball) ┃ ┣ 📂 Brand Growth ┃ ┣ 📂 Product Line Extension (AOV) ┃ ┣ 📂 Collabs & L. Editions (brand value) ┃ ┗ 📂 Athlete / Creator Deals (brand value) ┃ ┣ 📂 Scaling ┃ ┣ 📂 Hiring system (hire HR) ┃ ┣ 📂 SOPs & Automation (notion) ┃ ┣ 📂 Agency Partners (hire & fire fast) ┃ ┣ 📂 Global Logistics ┃ ┗ 📂 Exit Strategy (sellwasabi) Share this. Bookmark it. This is the roadmap.

A Glitchy marketer made $17,000 today That's double their average annual salary In a day And you're still striving for $10k a month Aim higher You can do it too




AI videos have gotten so easy to make now it’s crazy I think if people knew how easy it was to make things like this the FYP would be even more saturated than it is already It’s so easy to make 10k a month rn it seems the opportunity’s and tech has lined up perfectly If these skills are so accessible and easy then why is everyone not just making tons of money from AI videos Truth is people will think it’s too hard to make too saturated already, they don’t know what to push the traffic too, don’t think they work because “people can tell it’s AI” And the people that do learn it they’ll learn how to do it but never act on it or they’ll give up after a week this leaves tons of opportunities open for the people who really do want to come in change their and their families lives forever





















