
Chris Piper
2.3K posts

Chris Piper
@chriskpiper
Founder @ Piper. Built, not consulted.



50% of the people here are LYING about how they use AI and the other 50% aren't talking about it.









This is INSANE, Anthropic ran its marketing with basically one person. Austin lau, a non-technical growth lead, was running paid search, paid social, email, and seo solo. Here’s the workflow: > export ad CSVs into Claude Code > AI flags underperforming ads > agents generate new headlines + descriptions > Figma auto-swaps copy across 100 ad templates > MCP server pulls live Meta data The results: > ad creation went from 2 hours to 15 minutes. > total marketing output grew 10×. > conversion rates landed 41% above industry average. One person doing what used to take an entire marketing team.


Florida man sold his house in just 5 days after letting ChatGPT handle the entire process instead of a real estate agent The AI handled pricing, marketing, showings, and even helped draft the contract



