chrismechanic

Hahah niiiiice! I reached out to Andrew also on LinkedIn offering my expertise - I’m an ex agency owner / SEO/SEM expert - never heard back (and I was offering it for free!) But I bet this daily cadence will get his attention (probably already has!) - now you just gotta put out fire ads! Which btw - this ad is definitely fire. It does a great job following their brand guidelines too. I personally would like to see more lo-fi / UGC-style shit… Like how bout an unboxing ad. Or a UGC testimonial mashup? Look at Vshred for inspo. Those guys are animals. My philosophy has always been: ads that don’t look like ads. And it still works!

Day 12/100 of making an ad for $HIMS until @AndrewDudum hires me or $HIMS goes to $100 👀

@alc2022 $HIMS all day!!

What is the next 100X stock, from here?

I learned this the hard way. You don’t have to. If you’re a builder and want fewer blind spots on the way to the big exit & life after... Follow along. I share what I wish someone told me.

5/ It’s never too early to start tax planning Most founders treat taxes as an afterthought. But the truth is: - Tax planning isn’t for when you’re selling. - It’s for when you’re scaling. Every dollar you save legally is a dollar you keep. So be smarter than me. Start now. Your future self will thank you.

4/ Cayman Islands LLC Housing your IP in a Cayman LLC is 100% legal & massively tax-efficient. The structure can: - Shift profits to lower-tax jurisdictions - Reduce your exposure when you sell We only learned about it after the check cleared. Way too late.

3/ QSBS (Qualified Small Business Stock) QSBS shelters up to $10M in capital gains from taxes (yes you read that right) It's a real fu*kin thing, not even kidding: sba.gov/blog/qualified… But here’s the catch: - You need to hold the stock for 5 years. - i.e. You need to qualify long before a sale is even on the radar. We didn’t. And it cost us millions.

2/ The tax bill hits as hard as the exit high. Millions. Gone in an instant. Much more than I'd expected. Calibrate your expectations,

1/ Exit happens fast. We weren't even trying to sell. Then one day an interesting buyer showed up. And everything moved at lightspeed.

Writing a multi-million dollar check to the IRS was not the flex I imagined. We sold our company. The deal closed. The wire hit. And then the IRS came knocking. Here’s what I wish I knew earlier: 🧵

Yea, there's SEO opportunity, for sure. Do you know what pages/sections of the site were hit hardest? I'd say 50-60% of the time, these things resolve themselves naturally within a month or so. There's simple stuff that could help (like using keywords in page titles, that's 101). Also I think "Reviewed by" badges where you show that medical content was reviewed by a PHD would go a long way (you'll want to include this via schema markup at the code-level too -- schema.org/reviewedBy ) I can take a deeper look & put some reccos together if you want another set of eyes (no offense, but the advice from your SEO expert was .... a little underwhelming) ... I've been an SEO / agency owner for almost 20 years.

🚨 $HIMS SEO UPDATE From the SEO expert I've been chatting with: "Starting to look like a traffic loss for the Hims domain with this core update. Hers still looking good. Traffic is trending down and the keyword loss seems to be getting bigger than just random fluctuations."

@paulg ooh stealing this concept ;) thanks! 🙌

This is brilliant.

👀 👀 👀 👀 👀 👀 👀 👀 👀 👀 👀 (more soon!)

@ShaanVP Damn sorry to hear that man. I’d try diet. My wife is gluten free, dairy free, organic, grass-fed, etc! So me & the kids are too mostly. But we cheat sometimes & my son gets excema flare ups, dairy especially seems to trigger him.

I'm on a mission to help fix my son's allergies and asthma. He's 3 yrs old 1) what should I try? 2) who should I talk to? he has the 'triad' (allergies, asthma, exzema) - we don't know what he's allergic to - he's in a semi-permanent state of flare up (redness, wheezy, runny nose type stuff) - if he catches any kind of cold, we end up in the ER because his breathing gets too labored (needs nebulizer for hours)

@heyrobinai Awesome prompts!

20 ChatGPT prompts to finish hours of work in seconds:

@CMOHuddles @CharlesGroome @PMInsidersPod Thank you guys! Yes, I know -- massive untapped opportunity. Many brands will be jumping on the affiliate / influencer bandwagon in the coming years. Even B2Bs & service firms I bet

From #AffiliateMarketing to the power of #brand, everything that @CharlesGroome says in this @PMInsidersPod interview with @chrismechanic is pure gold. 🎧👇bit.ly/3feZqP4

@RobertIrvine still in the Northeast? I know a worthy restaurant you'd prob love. Should I tell em to apply?! Or too late? Thanks! Love the show :)

#RestaurantImpossible is back! Our team will be in the Mid-Atlantic and Northeast soon so if you own a restaurant or know a restaurant that's in need of my help, please apply using the link below! Please RT! 🙏 💪 …antimpossiblecasting.castingcrane.com

Here's the report: kstatic.googleusercontent.com/files/64c760e1…

Spotted! Google.com is geo-targeting by state. Want to see what it links to? 👇