Chris

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Chris

Chris

@chriswray_

Scaling a $1M+/year portfolio of info & consulting companies…

Washington, DC Katılım Mart 2024
40 Takip Edilen142 Takipçiler
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Chris
Chris@chriswray_·
$1,000,000 earned on @whop In under a year, from ground zero I’ve learned and grown more in these past 12 months than I thought was possible Grateful for having @mobamby by my side and betting on me from day one $10M plaque is next Nowhere near done…
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Chris
Chris@chriswray_·
This week I’m focused on how our sales team handles debt collection from prospects on payment plans We have a lot of TCV (total contract value) to collect I want a better way than what we’re currently doing… I think it can be optimized Maybe reframing it as an accountability check in, a few weeks into the program I’m also working on real tracking around this (deposit completion rate, how many clients are financing, how much TCV is outstanding, etc) A couple of this week’s tasks…
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Chris
Chris@chriswray_·
Happy 4th of July Great day to get some sun!
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Chris
Chris@chriswray_·
We have 6 CSMs/coaches on our offer… I’ve learned that the handoff from your closers to a CSM is way more important than people think If a prospect buys expecting the creator and gets passed to a coach with no framing, it feels like they obviously got outsourced So a couple months ago we started doubling down on how we edify the coaches during the sales process Now the handoff from sales to fulfillment is seamless And because the client trusts the coach going in, they actually get better results too
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Chris
Chris@chriswray_·
Been on ghk-cu for a couple weeks now Most people don’t notice results until a couple months in… but I’ve been stacking a few things to speed up the process 1/ Red light therapy (on skin + hair) 2/ Daily collagen supplement 3/ Topical ghk-cu in my moisturizer Already my hair’s noticeably thicker and curlier (my barber brought it up before I even said anything) Skin’s clearly more radiant too Excited to see where this is in another month…
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Chris
Chris@chriswray_·
We boosted our email engagement just by adding four words to the end: “Sent from my iPhone”
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Chris
Chris@chriswray_·
June was a record month on our offer The team’s in the best place it’s been Made some great hires + everything’s starting to click Excited to move into July and hit new highs!
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Chris
Chris@chriswray_·
Spent some time in Miami last month with a buddy that does life insurance sales That kind of sales makes info products look easy… They’re basically cold calling old veterans (one of the hardest demographics to sell) No technical knowledge, often not much money… There are no setters, everything’s a one call close… And they’re closing on the spot (somehow getting social security numbers and banking info, live on the first call, from a complete stranger) The skill level of the top reps in that industry is insane I want my closers taking notes
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Chris
Chris@chriswray_·
@ceoofitall1 Most of our traffic comes through an IG DM funnel. Content is in a good spot, but positioning can always be tighter ofc
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Devin
Devin@ceoofitall1·
@chriswray_ Could be a content/nurturing issue. What are you using for organic attribution?
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Chris
Chris@chriswray_·
I was reviewing our sales data for June and found a big leak… Roughly 35-38% of the calls on our calendar are getting canceled or rescheduled Most of the time it’s leads going unresponsive, and our team cancels internally But we’re split testing a few fixes moving into July: 1/ More friction, framing, and nurturing before booking 2/ Double booking time slots, with a dedicated rep reshuffling cancels in real time and coordinating with closers 3/ Doubling down on the “hammer them” campaign we have in place I’ll report back…
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Chris
Chris@chriswray_·
Today I redesigned our confirmation page The old one was already pretty optimized (strong pre-call vid, faq’s, case studies) But I added a “due diligence video” Basically a video that openly goes over our dispute rate and the reasons behind chargebacks It’s such a pattern interrupt… no one expects you to open up about that (especially in the current info market’s trust recession) Just being willing to talk about your numbers openly builds enormous trust Excited to see what it does to show/close rates…
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Chris
Chris@chriswray_·
$1,000,000 earned on @whop In under a year, from ground zero I’ve learned and grown more in these past 12 months than I thought was possible Grateful for having @mobamby by my side and betting on me from day one $10M plaque is next Nowhere near done…
Chris tweet mediaChris tweet media
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Chris
Chris@chriswray_·
I spent this morning staring at the leads in our CRM pipelines We have hundreds of thousands of dollars just sitting there (no exaggeration) Old leads, no shows, cancellations, etc We’ve got follow up SOPs for our closers… but I want to build a real reactivation campaign Email + sms We are scaling fast… but I don’t want the high lead volume to hide leaks on the backend So that’s what I’m working on this week I’ll share what converts…
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