Cien.ai

Still confused by GDPR? You’re not alone. For many US-based tech execs, the first step to clarity is understanding whether your company is a Data Controller or a Data Processor. Explore our Data Exec Series: Understanding GDPR as a US-based Company - buff.ly/OdaApcj.

A connected, customer-centric GTM strategy isn’t just smart—it’s profitable. In this week’s Cien.ai Recommends, explore how actionable CRM insights are unlocking growth in financial services.  Read the full article (by @PwC): buff.ly/iLWvomg

At Cien.ai, we don’t chase vanity metrics—we decode the chaos in your CRM to reveal what actually drives growth. What do we mean by “Measure What Matters”? It’s not just a mantra—it’s a movement. Learn more at - cien.ai

Happy 4th of July! Today, we celebrate freedom, resilience, and the spirit of innovation that drives us forward. Here's to bold ideas and brighter futures, and wishing you all a joyful Independence Day! Learn more about us at cien.ai

Too many RevOps teams rely on average deal size and oversimplified assumptions, missing massive opportunities hiding in plain sight. If your GTM team is prioritizing the wrong accounts or struggling to defend expansion investments, this article is for you-buff.ly/XqXOdtP

When a leading real estate tech firm faced churn challenges, we took a data-driven approach—analyzing factors like account size, geography, and product usage. The outcome? A 33% lift in large account retention and a $31M revenue boost. Read more - buff.ly/4iJ6eRB

“We simply could not increase our current SAM anymore.” Too many GTM teams focus on TAM while underestimating the power and risk of their SAM. If you’re in RevOps, Growth, or GTM Strategy, this 3-minute read is well worth your time. Read the article - buff.ly/6qN0Lfg

Today, we celebrate the fathers and mentors who lead with strength, patience, and purpose—both at home and in the workplace. Cien.ai wishes a very Happy Father’s Day to all fathers balancing career and care, building both business and family legacies!

“As AI continues to reshape work processes, it is anticipated that up to 65% of current job roles may undergo significant transformation by 2030.” @KPMG explores how AI is redefining the future of work for a smarter, faster workforce transformation - buff.ly/gHcvjuP

Did you know that untapped potential costs millions? Go from "bad accounts" to breakthrough growth - We helped a US software company double its sales outcomes, and achieve a +135% expected pipeline value increase. Read the complete success story here - buff.ly/3VqreCy

Too many experts in the kitchen? You might just overcook the deal. Sales Engineers shine brightest when used with intent, and Cien.ai helps you uncover when expert involvement drives value and when it doesn’t. Read all about it here - buff.ly/EZmlM1W

Is messy CRM slowing you down? Duplicates, missing fields, and inconsistent stages can cloud your strategy. Don't worry, we've got you covered. At Cien.ai, we clean the clutter in days, so you can make smarter decisions. Read all about it-buff.ly/xmIQTnR

Are you struggling with rep performance? We helped a global PE-backed B2B tech company turn underperformance into $6M growth. Rep productivity jumped by 23%, and ramping success soared by 80%. Read the full story here - buff.ly/4gI62Qs

Everyone’s chasing AI. But most never see ROI. In our latest Growth Essentials piece, we reveal 6 no-fluff moves to turn stalled pilots into revenue-generating GTM impact. Read the complete article today - buff.ly/9YfzCdU

"AI deployment cut unhealthy pipeline from 60% to 30%—and unlocked £80M in new opportunities within six months." Read the full @EYnews article on how structured AI deployment turned insights into GTM impact - buff.ly/K0xpt1B

A global telecom tech provider turned a 5% win rate into 15% with sharper prospecting and better stakeholder engagement. The result? $9M in new bookings. Let's talk about how transformation works. Read the full success story here - buff.ly/3Zq3Ru5

“Discounting isn’t evil — it’s essential.” But excessive, blind discounting? That’s just margin leakage. At Cien.ai, we help B2B sales teams understand exactly where discounting helps and stops making a difference. Read all about it - buff.ly/Yxf3GCR

“Only 20% of B2B companies have a proven track record of implementing growth-driving tech, but those who do, outperform.” It’s not just about adding tech. It’s about building an edge. @McKinsey breaks it down in their latest piece on tech-led B2B growth - buff.ly/YOks0ul

Inherited a GTM mess? As a PE operator, what do you do when your new portfolio company is riddled with sales performance issues? At Cien.ai, we help you cut through the noise — fast. Read the complete success story here - buff.ly/1I70V0r

Solve the right problems, accelerate measurable growth, and stay ahead with Cien.ai. Part 2 of our Growth Essentials Series, "How to Run a Successful 2-Month GTM Analysis & Transformation Project," is live. Read the entire article here - buff.ly/3VtCiyQ.